How to build a high-quality food photography business, finding clients, and organizing shoot days with Christina Peters. ----- Welcome to episode 281 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Peters from Food Photography Blog about how she has built a career out of photographing food. The Business of Food Photography  When you’re building your food photography career, you can face a lot of questions. Questions like: What should my rate be? How do I find clients? What should a shoot look like? How do I deliver top-notch service? That’s what Christina is here to talk all about today! She has coordinated and prepped over 1000 food photography jobs over her career, and she’s here on the podcast to talk all about her strategies and tips that will help you build and grow your own food photography business. In this episode, you’ll learn: How Christina got started with photography Why business is sometimes more difficult than photography Qualities of incredible food photography businesses How to build trust as a food photographer How to find clients as a food photographer How to deliver excellent service What terms like “stand-in,” “hero,” and “usage fee” mean on a photo shoot How to set a day rate Tips for filling a photography portfolio Resources: Food Photography Blog Capture One Pro Download Christina’s 4 Figure Day Rate Plan Food Photography Club Christina’s personal site Christina’s free Facebook group Sign up for an annual Food Blogger Pro membership and save over $70! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How SideChef works with partners, creating clear step-by-step recipes, and how to use SideChef with Sandie Markle. ----- Welcome to episode 280 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from SideChef about how their platform helps foodies and creators. Getting Started with SideChef Today on the podcast, you’ll hear about SideChef, which is a platform that’s aimed at making the cooking experience easier. With a custom app, tailored cooking experiences, and dynamic recipe guidance, SideChef wants to make the whole cooking journey easier for its users. Sandie Markle, SideChef’s Director of Content Partnerships, will share how SideChef helps their users with meal planning, grocery delivery, and smart kitchen connectivity, as well as how bloggers, content creators, and influencers can get involved with their Micro-Influencer Program. It’s a really cool platform, and we’re excited to help you learn more about it in today’s episode! In this episode, you’ll learn: What SideChef is How content creators can add their recipes to SideChef How to increase engagement with virtual assistants How to create clear step-by-step recipes How SideChef works with partners How to create money from SideChef Resources: SideChef Pinch of Yum Bjork’s pancake recipe Ipsy Learn more about SideChef’s Content Partner Program Email Sandie – sandie@sidechef.com Join our email list and download our guide about 16 different ways you can monetize your site at foodbloggerpro.com If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Trimming unnecessary spending, how to start tracking your spending and budgeting, and working towards financial freedom with Anna Rider. ----- Welcome to episode 279 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anna Rider from Garlic Delight about financial independence and retiring early. Financial Independence  This is a different kind of episode for us, but it’s about a topic that affects us all as creators, bloggers, and side hustlers: business and personal finances. How do you manage your spending? Do you understand the value of the business and personal purchases you’re making? Can you calculate the expected value of a blog post? Not only are you looking to maximize the return on the money you spend on your business, but you’re also probably working to save money for long-term goals. Understanding your finances is a crucial step as you’re working towards financial independence and retirement. If you’ve ever wanted to learn more about budgeting, tracking your spending, and understanding the impact of the money you spend, this episode with Anna is for you! In this episode, you’ll learn: How Anna became interested in personal finance What FIRE means and how it works for food bloggers How to trim unnecessary spending How to start tracking your spending and budgeting for purchases How to understand the environmental impact of your lifestyle How to evaluate whether your purchases are getting you closer to your goals How to calculate the expected value of a blog post Why blogging is a long-term game Where you can go to learn more about financial freedom Resources: 265: Adapting and Adjusting – Having a Gratitude Mindset with Beth Moncel Mr. Money Mustache The Shockingly Simple Math Behind Early Retirement An Interactive Guide to Early Retirement and Financial Independence Your Money or Your Life FinCon Garlic Delight Atomic Habits Vicki Robin Frugalwoods How I Figured Out What I Want To Do With My Life (And How You Can Too!) A Simple Way to Think About Expected Value (EV) When Making a Decision Increase Blog Traffic with Exponential Growth F.U. Money If You Can FI Seekers Email Anna – anna@garlicdelight.com If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Deleting content on a blog, noindexing posts, and optimizing blog category pages with Carrie Forrest. ----- Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year. How to Overcome a 60% Dip in Traffic  Do you know which of your posts are performing the best? Do you know which ones aren’t getting any search traffic? That’s what Carrie is back on the podcast to talk about today! Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally. As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog. In this episode, you’ll learn: How one of her recipes went viral, but not in a good way How Google updates can affect site traffic Why Carrie deleted 2/3 of her content What noindexing means Why you should optimize your category pages Why Carrie decided to build her audience on YouTube Resources: 152: 6 Blogging Mistakes Made By a Veteran Food Blogger with Carrie Forrest Clean Eating Kitchen How to Make Frozen Grapes on Clean Eating Kitchen Healthy Meal Prep Instant Pot Cookbook The Quick & Easy Healthy Cookbook Media Wyse Find Casey on Food Blogger Pro Google Search Console Ahrefs Majestic 016: How Elise Bauer Built Simply Recipes and Recovered from a 70% Drop in Traffic Food Bloggers Central Follow Carrie on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Finding balance in entrepreneurship, engaging with your significant other about your business, and dealing with burnout with Sherry Walling. ----- Welcome to episode 277 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling from Zen Founder about how entrepreneurs can care for their mental wellbeing. Care For Yourself The focus of today’s episode is mental health for entrepreneurs – why it’s so important, practices that support positive mental health, and how to make lasting behavioral changes. Bjork interviews Zen Founder co-founder Sherry Walling in this episode, and she draws on her background as a clinical psychologist who has experience supporting high achieving people with high-intensity jobs to help entrepreneurs support their mental health and emotions. Your mental health is important, it matters, and it’s okay and necessary to take the time to care for yourself. This episode will give you some ideas and strategies to care for your mental health through your entrepreneurial journey. In this episode, you’ll learn: How and why Sherry started ZenFounder How Sherry helps entrepreneurs What are the foundational practices that support mental health Why the “hustle” lifestyle isn’t sustainable How to make a behavioral change Why our emotions are good indicators that something needs to change Tools and apps that can help with habit formation and mental health How to control your feelings regardless of external chaos How to balance all of your responsibilities in a sustainable way How to engage your significant other in your business The importance of play What burnout is When to reach out for help Resources: Zen Founder Startups For The Rest of Us Basecamp Headspace Calm Zen Founder Podcast The Entrepreneur’s Guide to Keeping Your Sh*t Together Connect with Sherry on her website If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Transitioning to full-time blogging, running a blog as a business, and making every day enjoyable with Bjork Ostrom. ----- Welcome to episode 276 of The Food Blogger Pro Podcast! This week, we’re playing an episode from the Irie Lemon Podcast with Liz Della Croce and Vincent Mcintosh. Scaling Your Business & Providing Massive Value  Today’s episode is a bit different from normal, and that’s because we’re featuring an episode of the Irie Lemon Podcast. Liz and Vincent interviewed Bjork a few weeks ago about his unique journey from non-profit educator to food and tech CEO. You’ll hear stories of how Bjork and Lindsay formed their businesses, how Bjork stays inspired, and how he delegates and hires. We hope you enjoy this featured podcast episode! In this episode, you’ll learn: The quick story of Pinch of Yum, Food Blogger Pro, Nutrifox, and TinyBit What Bjork did before starting Food Blogger Pro How Bjork and Lindsay transitioned to blogging full-time How Bjork and Lindsay described running a blog as a business Why Bjork wanted to educate others through the income reports on Pinch of Yum How to find your why How to make every day enjoyable How Bjork and Lindsay passed responsibilities off to others What intentional ignorance and radical delegation mean The story behind Food Blogger Pro Why you only need to be expert enough to each someone something Resources: Irie Lemon Podcast Pinch of Yum WP Tasty Nutrifox Clariti Atomic Habits Youth Frontiers 1000 True Fans Baremetrics ConvertKit Buffer Pinch of Yum Income Reports Smart Passive Income The Social Dilemma Designing Your Life The Life Coach School EOS Pilot Hand Built The Last Dance If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Ad revenue in Q4, common traits of top ad revenue-earning sites, and balancing ad revenue and user experience with AdThrive. ----- Welcome to episode 275 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Becca Clark from AdThrive about how ad revenue works and how food bloggers can increase the income they get from ads. Optimizing Ads  Let’s talk about ads. They’re a simple way to make some money from your site (essentially, the more traffic you have, the more ad revenue you can potentially make), and there are many different strategies to help you optimize your ad revenue out there. But ad placement and revenue is an art and a science. Paul and Becca from AdThrive are here on the podcast to talk about how ads work and how food bloggers can optimize the ads they run on their sites. It’s an interesting conversation in how ads operate behind-the-scenes, as well as how incredible content is essentially the ultimate driver of ad revenue. In this episode, you’ll learn: What they do at AdThrive Common traits of top ad revenue-earning sites How to evaluate ad managers How to optimize your ad income What a Google Certified Publisher is What viewable ads and sticky ads are How recipe ads work How to balance ad revenue and user experience How to optimize ads for Q4 How the food industry is trending Resources: AdThrive WP Recipe Maker Tasty Recipes If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend. ----- Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4. Last week on the podcast, Bjork chatted with Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. To go back and listen to that episode, click here. How Food Bloggers Can Make the Most Out of Q4  Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers. Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up. To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better. We hope you enjoy this replay of our Q&A from October 2020! In this episode, you’ll learn: What Jenna’s role looks like on the Pinch of Yum team How the Pinch of Yum team is preparing for Q4 Tips for Q4 if your blog is new How to maximize affiliate earnings in Q4 Alternatives to the Amazon affiliate programs How Q4 differs from Q1 and how to keep the momentum into the new year How to choose whether to create a new recipe or republish existing content What Pinch of Yum’s current email strategy looks like Resources: Pinch of Yum October Coffee Date post on Pinch of Yum Republishing Content course

How to create and maintain Terms of Service, Privacy Policies, disclaimers, and more to protect your content with Danielle Liss. ----- Welcome to episode 273 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. Last week on the podcast, Bjork chatted with Les Alfred from Balanced Black Girl about building a brand that allows you to share your message. To go back and listen to that episode, click here. Protecting Your Content   You spend a lot of time creating content; how can you make sure that your content is actually protected? That’s where things can get kind of…confusing. What can be copyrighted? What are DMCA takedown notices? Do you need a disclaimer? How often should you update your Terms of Service and Privacy Policy? Danielle is here on the podcast to discuss it all! You work hard to produce the content for your blog and brand – in today’s episode, you’ll learn how to make sure your work, your business, and your content are all protected. In this episode, you’ll learn: How Danielle helps digital creators How protecting your content can get tricky Why you might want to register a trademark and monitor your content What the DMCA is How copyrights work When you would look into suing How to create and maintain your Terms of Service The difference between your Terms of Service and your Privacy Policy How disclaimers work on your site and on Instagram How ebook disclaimers work Resources: LISS Legal Pixsy Businessese Businessese legal templates Check out our Businessese Deals!

Tips for dealing with Imposter Syndrome, managing a podcast, and starting a new brand with Les Alfred. ----- Welcome to episode 272 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Les Alfred from Balanced Black Girl about building a brand that allows you to share your message. Create Your Own Room  Have you ever worked on a project and just felt that something about it was…off? It’s as though it just doesn’t fit with your vision, your wants, or your passions? That’s exactly where Les found herself two years ago when she was a food and fitness blogger at The Balanced Berry. She took a step back, leaned into the discomfort she was feeling, and ultimately started a new brand, podcast, and website all under the Balanced Black Girl name. It’s under this brand that Les is able to relay the message she feels called to share to her audience and have meaningful conversations with others who help her spread her mission. In this conversation, Les shares advice for bloggers who feel like they need a break, how she deals with Impostor Syndrome, and how to manage feeling lost and get back on track. In this episode, you’ll learn: Why she started her own food blog How she knew it was time to pivot Her advice for taking a break How Les knew Balanced Black Girl was going to be a good fit How she builds her podcast journey How she manages her podcast queue What it’s like to start something new How she dealt with Impostor Syndrome How she uses her podcast as a piece of her business Her encouragement for people who are feeling a bit lost Resources: The Balanced Berry Les’ “A New Chapter” blog post Balanced Black Girl Balanced Black Girl Podcast Big Magic: Creative Living Beyond Fear The Life of a Project Graph Steal like an Artist Airtable Black Food Bloggers Club The War of Art Les’ #WellnessSoWhite podcast episode Follow Les and the Balanced Black Girl Podcast on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.