296: Web Stories - An Informal, Intentional Way to Engage Your Audience and Reach New People with Kingston Duffie

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie.

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Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories.

Web Stories 

Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work?

Slickstream’s Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He’ll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results.

In this episode, you’ll learn:

• How Slickstream works
• His approach for building businesses
• What he thinks about the future of the web
• The history of Stories on the web
• How to repurpose your social media Stories for Web Stories
• The elements of a successful Web Story
• Why creators publish Web Stories
• What Google Discover is and how it works
• How Google Web Story views translate to website traffic
• How UTM tags work

Resources:

• 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie
• Slickstream
• Pinch of Yum
• NerdPress
• Web Stories, not Web Teasers
• Web Stories Q&A
• Google App on the Google Play Store and the Apple App Store
• How Web Stories Appear Across Google
• Google Search Console
• Web Stories plugin for WordPress
• Slickstream’s Engagement Suite

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership