295: Writing and Developing Recipes - From Culinary School to Working in a Restaurant to Blogging with Leslie Jeon

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon.

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Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog.

Writing and Developing Recipes

As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we're producing day in and day out –– recipes! While those other elements are important as you're working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog.

That's why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog.

In this episode, you'll learn:

• What culinary school was like
• Why you might want to include volume and weight measurements on your blog
• How to write standardized recipes for your blog
• How to test recipes for your blog
• Why having recipe testers are important
• How to properly credit recipe inspiration
• If you can over-communicate when publishing recipes

Resources:

• Learn more about our How to Write Recipes course
• International Culinary Center
• The Great British Baking Show
• The Importance of Measuring Ingredients by Weight for Your Recipes
• King Arthur Baking Company's Ingredient Weight Chart
• The Flavor Bible
• Mr. Beast
• Sally's Baking Addiction
• Emma Duckworth Bakes
• Ira Glass quote
• Recipe Attribution from David Lebovitz
• 129: Forging Your Own Path with David Lebovitz
• Danielle Liss' content on Food Blogger Pro
• Get registered for our Writing Recipes Live Q&A! –– for members only
• Check out the Food Blogger Pro blog
• The Baker's Almanac
• Follow Leslie on Instagram, Facebook, and YouTube

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership