How we're going to start incorporating video into our podcast episodes and the five TinyBit core values with Bjork Ostrom. ----- Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we’re celebrating our 300th episode and talking about what you can expect in future podcast episodes. Core Values  It’s a milestone episode today, and we’re celebrating by talking about our core values as a company and how they impact what we do each and every day. Thank you for listening to The Food Blogger Pro Podcast –– whether this is your first episode or your 300th. We appreciate our Food Blogger Pro Podcast community so very much, and we’re thrilled and honored to be on this journey with you! Here’s to many more episodes. 🎉 In this episode, you’ll learn: The big change we’re making to the podcast moving forward How we use our core values to guide our business Resources: Subscribe to our YouTube channel for weekly podcast videos! The War of Art Do the Work EOS Our first podcast episode Squadcast If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Interviewing your audience, understanding your customer's problems, and product management tools with Ben Holland. ----- Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers. Building the Right Things for the Right People  When you’re building a product or creating content, it’s sometimes easy to forget that you’re ultimately building or creating to benefit your audience. Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He’ll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products. In this episode, you’ll learn: How Ben got his start in game designing What a product manager does Why it’s important to talk to your audience Why you should understand your audience’s problems and what your audience really wants How to bring value to your customers and pivot when needed The tools that Ben uses for product management The types of questions Ben asks customers Resources: Raquel Munzee 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom Clariti The Four Steps to the Epiphany: Successful Strategies for Products That Win Slickstream How does the Customer Development Model work? Simple Green Smoothies The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Zoom Google Forms Qualtrics Segment FullStory Intercom Kree Ben’s customer research blog posts If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Why you are not the product of your business, how to work on and in your business, and other key takeaways from The E Myth Revisited. ----- Welcome to episode 298 of The Food Blogger Pro Podcast! This week on the podcast, we’re starting a new series called Book Nook! In this episode, Bjork identifies six different takeaways from the book, “The E Myth Revisited.” Six Takeaways from The E Myth Revisited  Welcome to our first episode of our new Book Nook series! In this series, Bjork will review one of his favorite business books and outline some key takeaways that you can apply to your blog or business. This week’s focus is on “The E Myth Revisited,” a book about the ways a small business can become an extraordinary small business. Bjork unpacks the advice in the book and relates them to creating content online as a blogger and business owner. In this episode, you’ll learn: Why you should be ready to wear a bunch of different hats as an entrepreneur How to work on and in your business at the same time Why systems are so important in business Why you aren’t the product Resources: The E Myth Revisited 297: Blog Flipping – Developing, Monetizing, and Selling Websites with Chelsea Clarke EOS If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Why people sell websites, how the website buying and selling process works, and the characteristics that make a site more valuable with Chelsea Clarke. ----- Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites. Blog Flipping  Starting and growing your own blog is an exciting and fulfilling process, but it can also be a difficult and time-consuming. And if you want to grow your own business, have you ever considered skipping the “starting” process all-together? That’s right! You can actually buy a profitable site to build and grow, and that’s exactly what Chelsea is here to talk about today. She’ll walk you through the entire buying process and give you tips if you’re considering selling your own website. In this episode, you’ll learn: How Chelsea got her start Why people would sell their sites How much you could expect from selling a website How payments for websites work How the buying and selling process works What makes a site more valuable The different types of buyers How to make secure payments when you’re buying a site How taking over an ad account works How to take the first few steps in this process Resources: Her Paper Route WP Tasty SureSwift Capital Tasty Pins Genesis Framework Blogs for Sale Ezoic Quiet Light Buy then Build Follow Chelsea on Instagram here and here Get your free website valuation If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie. ----- Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories. Web Stories  Have you heard of Google Web Stories? Are you creating them for your content right now? Do you know how they work? Slickstream’s Kingston Duffie is here on the podcast to talk about how creators can utilize them today! He’ll chat about his top tips for creating engaging Web Stories and getting the most value out of the Web Stories you create for your blog, as well as the ins and outs of how these Web Stories work within search results. In this episode, you’ll learn: How Slickstream works His approach for building businesses What he thinks about the future of the web The history of Stories on the web How to repurpose your social media Stories for Web Stories The elements of a successful Web Story Why creators publish Web Stories What Google Discover is and how it works How Google Web Story views translate to website traffic How UTM tags work Resources: 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Slickstream Pinch of Yum NerdPress Web Stories, not Web Teasers Web Stories Q&A Google App on the Google Play Store and the Apple App Store How Web Stories Appear Across Google Google Search Console Web Stories plugin for WordPress Slickstream’s Engagement Suite If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon. ----- Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog. Writing and Developing Recipes  As food bloggers, we sometimes get caught up in the importance of photography, SEO, and monetization, but we forget about the actual product we’re producing day in and day out –– recipes! While those other elements are important as you’re working on growing your blog, writing and developing incredible recipes is a crucial foundation of running a successful food blog. That’s why Leslie, our incredible Member Success Manager here at Food Blogger Pro, is here today! In this interview, she talks all about her culinary school background and offers tips to bloggers who want to develop better, easier-to-follow recipes for your blog. In this episode, you’ll learn: What culinary school was like Why you might want to include volume and weight measurements on your blog How to write standardized recipes for your blog How to test recipes for your blog Why having recipe testers are important How to properly credit recipe inspiration If you can over-communicate when publishing recipes Resources: Learn more about our How to Write Recipes course International Culinary Center The Great British Baking Show The Importance of Measuring Ingredients by Weight for Your Recipes King Arthur Baking Company’s Ingredient Weight Chart The Flavor Bible Mr. Beast Sally’s Baking Addiction Emma Duckworth Bakes Ira Glass quote Recipe Attribution from David Lebovitz 129: Forging Your Own Path with David Lebovitz Danielle Liss’ content on Food Blogger Pro Get registered for our Writing Recipes Live Q&A! –– for members only Check out the Food Blogger Pro blog The Baker’s Almanac Follow Leslie on Instagram, Facebook, and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee. ----- Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog. Bake Offs  Erika has a food blog, The Pancake Princess, but her most popular posts aren’t about recipes that she has developed herself. Instead, her most popular posts are from her Bake Off series where she tries multiple recipes for the same food from around the internet and breaks them down by what makes them similar, what makes them different, and which are her and her taste testers’ favorites. In today’s episode, we’re diving deep into Erika’s Bake Off posts and taking about how she produces this comprehensive and unique content for her blog. In this episode, you’ll learn: When and why Erika started her blog How her Bake Offs works Her “formula” for putting these Bake Off posts together How she has worked with sponsors on these Bake Off posts How she has incorporated video into the Bake Off series Which of the Bake Offs were Erika’s favorite What to expect in future Bake Offs Her advice for switching up the content you’re producing on your blog Resources: The Pancake Princess The Bake Offs on The Pancake Princess Pinch of Yum Google Forms Check out Erika’s Lofthouse Cookie Bake Off video Claire Saffitz’s Carrot Cake recipe 5 Tips for Growing a Blog While Working Full-Time Follow Erika on Instagram and on YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Keyword research and content types and the decisions that helped increase Food Truck Empire's income with Brett Lindenberg. ----- Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job. A $100k Side Hustle It can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it. This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy! In this episode, you’ll learn: When he realized a website could make money How he decided to build a site around the topic of food trucks Why he works full-time and balances a blog What it looks like to work with contractors Why he bought other sites How switching ad companies helped his site’s bottom line The decisions that were most impactful to his blog’s income How he build and sold a course How he does keyword research and thinks in “content types” Resources: Food Truck Empire 053: Pat Flynn’s Tips for Building Online Businesses That Fly Baremetrics Buffer ConvertKit OnlineJobs.ph Food Truck Empire’s Marketplace AdSense AdThrive Mediavine WP Tasty 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Ahrefs Semrush Mr. Beast Connect with Brett via email If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to measure Life Profitability, practicing mindfulness, and how your personal values can connect to your brand's values with Adii Pienaar. ----- Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, “Life Profitability.” Life Profitability  When starting and building your own business, it’s easy to get “tunnel vision” and put all of your time, effort, and thoughts into making it succeed. But will all of that brain-space spent on your business make your life more fulfilling? Adii is here today to talk about why that’s not necessarily the case, and instead, argue for the need of a healthy balance between life, business, and productivity. This interview will have you challenging your definition of success and inspire you to work towards creating a more mindful, value-driven life and brand. In this episode, you’ll learn: How to stay in the moment How Adii practices mindfulness How to have a healthy work/life balance Why it’s okay to have off days Why you should align your personal values with your brand values What Life Profitability is How your values are connected to your time investments Resources: Life Profitability: The New Measure of Entrepreneurial Success WooCommerce Conversio Calm The Art of Possibility: Transforming Professional and Personal Life The Values Factor: The Secret to Creating an Inspired and Fulfilling Life The Social Dilemma Designing Your Life: How to Build a Well-Lived, Joyful Life Check out Adii’s site Cogsy If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Inspiring your audience, how to confidently host a live event, and communication before and after an event with Angel Marie. ----- Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars. Going Live  Webinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online. That said, presenting information to your audience in a live event may seem a bit overwhelming. There’s the marketing piece, the “getting ready to go live” piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice. It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events. Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she’s here on the podcast to help you become more confident in presenting your ideas in a live setting. She’s an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience. In this episode, you’ll learn: How she got her start in digital marketing The difference between evergreen and live events How to confidently go live How to establish trust between you and your audience The different processes that can help you produce a live event How to promote your live event The different parts of a successful webinar How to balance being helpful and marketing your products or services How communication before and after a webinar can work Resources: ConvertKit Reach Records Youth Frontiers ConvertKit Commerce Zoom EasyWebinar WebinarJam BigMarker Sign up for a ConvertKit account for free Join a ConvertKit webinar Connect with Angel on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership