Finding the right clients, strategies for creating a media kit, and making money from freelance food photography with Candice Ward. ----- Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography. The Confident Pitch Working with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating. Enter: Candice! She’s on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with. In this episode, you’ll learn: How she transitioned her business How she improved her food photography skills How she found her first client How to start collaborating with brands Her strategies for creating a media kit How she evaluates brands How much you can expect to make from freelance photography How she finds contacts How she hosts coaching calls Resources: Foodtography Eat More Cake by Candice HoneyBook Vimeo Folk Campfire –– note: this tool has merged into Basecamp 3 Secrets to Build a Sustainable Food Photography Business The Confident Pitch Program Follow Candice on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Charging for content, creating an online course, and going from indie blogger to multi-business owner with Shawn Blanc. ----- Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience. Create with Intention  Today we’re talking to Shawn Blanc about his story of going from indie blogger to successful entrepreneur. He’ll talk about productivity, starting new things, serving your audience, and how to build a strong company without sacrificing every hour to your work. His business ideas are very much aligned towards helping his audience get the best possible outcome, and his story will leave you feeling inspired and motivated to continue creating and serving your readers. In this episode, you’ll learn: How Shawn started working as an indie blogger How he started blogging full-time How he incorporated a membership into his blog What “thump value” means How he made money with his blog How and why he built more sites How his earnings changed when he hired more people How he decided to create an online course What it was like to start working with a team His #1 productivity tip Resources: Jab, Jab, Jab, Right Hook John Gruber Shawn’s site Substack Patreon Ghost Barrett Brooks Think Again Delight is in the Details Shawn’s other projects Things 165: Getting Things Done with David Allen 305: Non-Traditional Success – Optimizing for Happiness with Jason Glaspey Soul Savvy The Focus Course Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

How to host a successful live event, monetize live cooking classes, and promote your classes with Tomas Hoyos. ----- Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs. Selling Cooking Classes to Your Audience  You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself? Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021. It’s a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own! In this episode, you’ll learn: How he changed his business model because of the pandemic How a creator made $50,000 in one week on Airsubs How Airsubs makes it easy to host virtual events Common themes Tomas is seeing in virtual cooking classes How virtual cooking classes can be lucrative for creators How to craft your set-up How to get people to sign up for your classes How Airsubs helps you build your email list What a successful live event looks like How introverts can host live events Resources: Airsubs Email Tomas at tomas@airsubs.com Follow Airsubs on Instagram Check out Airsubs’ summits If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Working with publishers, earning an income through food writing, and paid newsletters with Dianne Jacob. ----- Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, “Will Write for Food.” Will Write for Food  Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer. You can find the latest version of Dianne’s book, “Will Write for Food,” wherever books are sold, and in it you’ll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment at foodbloggerpro.com/307 about one major takeaway you had from this episode for a chance to win a copy of her book! In this episode, you’ll learn: How creating recipe content online has changed Considerations for working with publishers How much you can expect to make from writing a cookbook If you can get a cookbook deal without a following How food writers can create income Why you don’t always need to monetize hobbies How paid newsletters work Where you can find Dianne’s book Resources: 015: How to Find Your Voice and be Heard in a Noisy World with Dianne Jacob Will Write for Food Alison Roman Substack Connect with Dianne on her site and sign up for her free newsletter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

What Core Web Vitals are, how they impact Google search rankings, and when they'll impact the Google search algorithm with Andrew Wilder. ----- Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals. Core Web Vitals  Google has already started using things like mobile friendliness, security, and intrusive popups to impact search rankings, and the big news on the block is that Core Web Vitals, a way to quantify user experience on a website, will impact rankings soon as well. There are three signals that measure “good” user experience: Largest Contentful Paint (LCP) First input Delay (FID) Cumulative Layout Shift (CLS) Google wants readers to have a good experience on the sites that are ranking in the first few spots in search results, and Core Web Vitals are one of the ways they’re tracking that. If this all sounds confusing, don’t worry –– you’ve come to the right place! In this episode, we’re sharing part of our most recent member Q&A with our incredible WordPress and Site Speed Expert, Andrew Wilder, where he covered the ins and outs of page experience and Core Web Vitals. In this episode, you’ll learn: What Core Web Vitals are When Core Web Vitals are launching How and when Core Web Vitals will impact the Google search algorithm What other search ranking factors are What Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift are Resources: NerdPress Ember Mug Core Web Vitals Core Web Vitals and Page Experience FAQ Web Vitals Extension PageSpeed Insights Google Search Console Find Andrew on Food Blogger Pro If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Selling a business, doing the work you enjoy, and connecting with others online with Jason Glaspey. ----- Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness. Optimizing for Happiness  How do you define success with your blog or business? It’s an interesting question to think about, especially as you dive into different business growth strategies. Jason is here today to talk about how he measures success and how that influences the way he views business and spends his time. It’s a fascinating conversation, and we’re hoping it’ll help you figure out how you can do more of the work that you enjoy. In this episode, you’ll learn: What it was like to sell a business How he found balance as an entrepreneur How he decided to sell a business How he comes up with new business ideas How to do the work you enjoy and change what you’re optimizing How to define what you want How Webflow can help you build websites How to connect with others online Resources: PaleoPlan Designing Your Life Mr. Money Mustache 279: Financial Independence – How to Be Efficient with Your Money with Anna Rider Shape Up Webflow Upfocus WP Tasty Connect with Jason on Twitter or at Mostly Proud Parents If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Winning a Saveur Blog Award, using color to enhance food photography, and the elements of high-quality content with Sam Adler. ----- Welcome to episode 304 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Frosting and Fettuccine’s Sam Adler where she talks about creating the very best content for her audience. Making Great Content  It’s another FBP Rewind episode today, and we’re so excited to revisit our March 2019 interview with Sam Adler from Frosting and Fettuccine today! This episode is focused around creating amazing content, and that’s something that we, as content creators, should always be in pursuit of. You’ll hear about Sam’s approach to photography and color, her background in cooking, and what it was like to be nominated for (and eventually win!) a Saveur Blog Award. In this episode, you’ll learn: About her experience at Le Cordon Bleu How her understanding of colors helps with her food blog How she found her photography style What it was like to win a Saveur Blog Award Why the quality of your content is so important What makes quality content Resources: Planoly Frosting and Fettuccine Follow Sam on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Going full-time with your blog, building a successful podcast, and serving your audience with Kelly Senyei. Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand. Breaking Boundaries  We’re super excited to welcome Kelly back to the podcast today! In the six years since we’ve last heard from her, Kelly has done… a lot. And she’s here on the podcast to talk about how she has tried new things to help her brand grow. In addition to chatting about her podcast and new cookbook, she’ll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste. It’s a super fun, informative interview, and we hope you enjoy! In this episode, you’ll learn: How Kelly turned her blog into a full-time job How to build a successful podcast from scratch as a food blogger How to know what to focus on as a content creator Where she makes her blogging income How to get TV appearances as a food blogger How she would start over today How to better understand your audience Resources: Just a Taste The Just a Taste Podcast Libsyn The Secret Ingredient Cookbook Pinch of Yum 111: How to Build a Company of One with Paul Jarvis Baked Feta Pasta Follow Kelly on Facebook and Instagram Meet the Food Blogger Pro Experts If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Ways to grow your online brand, the most important YouTube metrics, and building a team with Nisha Vora. ----- Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online. Growth Strategies Nisha is a lawyer-turned-food blogger, and she’s here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online. She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she’s building her team in order to thrive in the work she loves to do. Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you’ll learn about her most successful growth strategies in this episode. In this episode, you’ll learn: What her experiences backpacking around the world was like What she changed about her life after her backpacking experience How she got into food blogging When she realized she could blog full-time The most impactful things she did to grow her brand How she grew her YouTube channel The most important metrics on YouTube Which platform is the most valuable to her and her brand What her week looks like as a creator What it’s like to build a team What she expects her brand to look like in the future Her advice for her past self Resources: Rainbow Plant Life 298: Book Nook – Six Takeaways from The E Myth Revisited with Bjork Ostrom StrengthsFinder Mr. Beast InfluenceKit Who Not How Follow Nisha on Instagram and YouTube If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Details about a free workshop to help you get more blog traffic and how to use Google Search Console to optimize your site for search traffic. ----- Welcome to episode 301 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about using Google Search Console and talks about our free workshop happening next week! Less Work, More Traffic  We’re holding a FREE event next week on Tuesday, April 27 at 1pm ET / 12pm CT called Less Work, More Traffic. In this workshop, we’ll teach you how to think strategically about the content that’s already on your site in order to build your audience and get more traffic. You can register for free here, and if you want a bit of a preview of what we’re going to share during the workshop, you’re in the right place! In this episode of the podcast, Bjork talks about the event and then shares seven different ways you can use Google Search Console to optimize your site for search traffic. In this episode, you’ll learn: How to get registered for our FREE Less Work, More Traffic Workshop What sitemaps are How to inspect your URLs in Google Search Console What the Discover section on Google Search Console does How to make sure you have email notifications turned on What Manual Actions are How to enhance your site for search How to improve your existing content Resources: Register for our FREE Less Work, More Traffic Workshop! Google Search Console Yoast SEO Video SEO for WordPress plugin AdThrive Google App on the Google Play Store and on the Apple App Store Pinch of Yum Web Stories If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership