The Food Blogger Pro Podcast

319: From Attorney to Food Blogger - How Mike Johnson Grew His Popular Instagram Account into a Full-Time Business

Aug 24, 2021

55:13

The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC.

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Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account.

From Attorney to Food Blogger

We’re so excited we had a chance to talk to Mike in today’s episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account.

He’s on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself.

If you’re curious about what a day in the life of a full-time blogger looks like, or you’re interested in figuring out how to maximize your blog revenue, we know you’ll find some helpful nuggets of inspiration in this interview!

In this episode, you’ll learn:

How Mike transitioned from attorney to online content creator
What it was like to work with restaurants in New York City
How he shifted the content focus on his blog and on social media
When he knew he could create an income from his blog and social channels
How he’s getting traffic to his blog
How he shares his recipes on social media
Why he’s happier working for himself and how his background has helped with his sponsor negotiations
What his full-time blogging schedule looks like
What it’s like working with an agency
What roles Mike will hire for next
What it’s like using Airsubs to host cooking classes to his audience
How authenticity contributed to his growth