Leaning into a niche on TikTok, repurposing videos across different platforms, and working with brands on TikTok with Benjamin Delwiche from Benjamin the Baker. ----- Welcome to episode 340 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Benjamin Delwiche from Benjamin the Baker about how he has grown his TikTok account to over 500k followers. TikTok Strategy During the day, you can find Benjamin Delwiche working full-time as a math teacher, but on nights and weekends, you’ll find him sharing TikTok videos about the science of baking! Over the past year, he has grown his TikTok from the ground up, and he just recently surpassed 500k followers on the platform. In this episode, you’ll hear how he intentionally leaned into a niche on TikTok, how he works with brands on the platform, and his best advice for creators looking to grow on TikTok. It’s an incredible interview that will leave you feeling inspired and motivated to get the most out of TikTok as a content creator. We hope you enjoy it! In this episode, you’ll learn: How Benjamin started posting on TikTok How his TikTok content strategy evolved over time What types of content he shares on TikTok What he uses to record his videos How he repurposes his TikTok videos on Instagram His advice for creators who want to start posting on TikTok How he works with brands on TikTok Resources: Mark Rober Tasty Made In Cookware Plugra Premium Butter Benjamin’s website Follow Benjamin on TikTok and Instagram The Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Understanding what's new with Core Web Vitals, using the best plugins as a food blogger, and diversifying your revenue streams with Andrew Wilder from NerdPress. ----- Welcome to episode 339 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress about the current state of tech for food bloggers. Tech Check-In Today on the podcast, we’re really excited to be chatting again with our WordPress Support Expert, Andrew Wilder! Through his company, NerdPress, Andrew and his team do maintenance and support for WordPress websites, and 95% of their clients are food bloggers. Suffice to say, he knows his stuff when it comes to WordPress food and recipe sites. In this episode, you’ll hear Andrew’s thoughts on the current state of tech for food bloggers. From an update on what’s new with Core Web Vitals to his current list of go-to plugins for food bloggers, this episode is jam-packed with information that will help you set your blog up for success in 2022. Enjoy! In this episode, you’ll learn: What Andrew does at NerdPress Why documentation is so important when it comes to building a business What bloggers need to know about Core Web Vitals Why it’s important to use a recipe plugin What caching plugins do What types of plugins he doesn’t recommend using What his thoughts are about Google Web Stories Why he recommends diversifying your revenue streams as a blogger Resources: NerdPress Eating Rules WordCamp Ramshackle Pantry Process Street Loom Guru 306: Core Web Vitals – What Food Bloggers Need to Know About User Experience and Google with Andrew Wilder Core Web Vitals PageSpeed Insights WP Rocket Tasty Recipes WP Recipe Maker Create by Mediavine Curbly Yoast SEO Cloudflare The Feast Plugin Google’s Feature of a Pinch of Yum Web Story Food52 Leaf Group 99designs LogoTournament Find Andrew on Food Blogger Pro Connect with Andrew via email The Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Creating valuable content, delegating and elevating tasks, and setting business and life goals with Bjork Ostrom. ----- Welcome to episode 338 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five themes that he’s noticed when reflecting back on the past year. Reflecting and Looking Forward As we enter into the new year, it can be really helpful to look back on the previous year and reflect on some of the lessons learned. So we’re doing just that in this episode! You’ll hear five themes that Bjork has identified when reflecting on 2021 and how he’s going to use that knowledge to his advantage in 2022. From insight on creating valuable content to delegating tasks to defining your life goals, this episode is packed full of great advice to help you start the year off strong. Plus! As a bonus in this episode, you’ll hear about The Food Blogger Pro Podcast Facebook Group that we just launched for podcast listeners. Within this brand-new Facebook Group, you’ll be able to chat about recent episodes, submit questions for future interviews, and more. Be sure to check it out to continue the conversation! In this episode, you’ll learn: How The Food Blogger Pro Podcast Facebook Group will work How to create really valuable content What the difference is between makers and managers Why it’s so important to delegate and elevate tasks Why you should set both business and life goals How to practice 1% infinity Resources: The Food Blogger Pro Podcast Facebook Group FBP Live Q&A: The State of Pinterest – available for FBP members! EOS Delegate and Elevate Exercise Superhuman Mailman Zapier Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Focusing on SEO, diversifying your revenue streams, and developing a consistent email marketing strategy with Ali Stafford from Alexandra’s Kitchen. ----- Welcome to episode 337 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ali Stafford from Alexandra’s Kitchen about how she’s grown her traffic by leaning into SEO and learning from industry experts. Shifting Your Mindset We’re really excited to be chatting with Ali from Alexandra’s Kitchen in today’s episode! She’s a seasoned food blogger who has been sharing her recipes online since 2006. But over the past few years, she has been shifting her mindset to focus on growing her traffic and leveling up her content strategy. In this episode, you’ll hear what changes she’s been implementing to focus on SEO, how she has strategically worked with consultants to grow her business, and more. Whether you just launched your blog or you’ve been blogging for years, we know you will have a lot of great takeaways from this episode. Enjoy! In this episode, you’ll learn: Why Ali launched her blog How she has shifted her social media strategy over the years Why she has been focusing on diversifying her revenue streams How she started focusing more on SEO How she optimizes her meta descriptions How her traffic has been affected by algorithm changes How she has developed a consistent email marketing strategy What she updates when republishing old posts Her best tips for growing an email list Resources: Alexandra’s Kitchen The Definitive List of Ways to Create an Income From Your Food Blog Foodie Digital Yoast SEO Plugin TinyBit Curbly InfluenceKit Allea Grummert, the FBP Email Marketing Expert Duett Matt Molen ConvertKit InShot Clariti Nathan Barry’s Newsletter 334: Crafting the Perfect Pitch – How to Build and Nurture Strong Relationships with Brands with Chandice Probst Follow Ali on Instagram, Facebook, Pinterest, and YouTube Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore from Isabel Eats. ----- Welcome to episode 336 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Isabel Orozco-Moore from Isabel Eats where she talks about leaning into a niche, delegating tasks, and more. The Freedom of a Niche It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2019 interview with Isabel Orozco-Moore from Isabel Eats! After blogging for a year, Isabel decided to completely rebrand her site and lean into sharing just Mexican recipes. By narrowing down her focus, she was able to strengthen her brand and solidify her content strategy. But that’s not all that Isabel and Bjork cover in this episode! You’ll also hear how she made her first hire, how she decided what tasks to delegate, how she monetizes her blog, and more. In this episode, you’ll learn: How she was nominated for a Saveur Award How and why she rebranded her blog Why she decided to focus on her niche How she monetizes her blog How she hired a virtual assistant How to make a Keep-Delegate-Delete list How to get better at specific tasks Resources: Isabel Eats Designing Your Life Loom Follow Isabel on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Building a baking business, knowing how to price what you're offering, and strategically using tools and processes to grow your business with Amanda Schonberg from Baking for Business. ----- Welcome to episode 335 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Schonberg about how to build a successful baking business. Baking for Business As food creators, when we think about earning an income doing what we love, we oftentimes focus on areas like affiliate marketing, sponsored content, and ads. But what about earning money actually selling the food that we’re creating? That’s what we’re chatting about with Amanda Schonberg today! She runs Chef Schonberg’s Sweets, a licensed e-commerce bakery, as well as Baking for Business, an online platform that teaches home bakers how to build their brands and confidently sell their baked goods. In this episode, you’ll hear how she got her own baking business off the ground, what she teaches her students at Baking for Business, and what her best advice is for those looking to enter into this space. It’s a jam-packed, inspiring episode, and we really hope you enjoy it! In this episode, you’ll learn: How Amanda launched her baking business What she learned working in corporate retail management How she determined the SOPs and pricing for her business What food liability insurance is The tools that she uses to run her business Her best advice for those looking to launch a baking business How she has grown her email list What cottage bakers are How she launched Baking for Business What she teaches her students at Baking for Business Why she loves sharing her story Resources: Baking for Business Chef Schonberg’s Sweets The E Myth Revisited Food Liability Insurance Program State Farm The Hartford Square Wix Bake Diary EOS Instacart Shipt The Profit The Psychology of Sales Learn From Daymond John Digital Course Academy Follow Amanda on Instagram Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Focusing on your strengths, creating a strong media kit, and crafting enticing pitches for brands with Chandice Probst from This Vivacious Life. ----- Welcome to episode 334 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst about how to craft the perfect pitch when reaching out to brands. Crafting the Perfect Pitch While Chandice runs the popular food and entertaining blog This Vivacious Life, she’s also the Sponsor Director for Tastemaker Conference. And that means that she has learned a lot about pitching to brands and getting sponsorship opportunities over the years! Today on the podcast, she’s sharing all her tips and tricks for food bloggers looking to create the perfect pitch. From focusing on mindset and building confidence in yourself to writing enticing emails that brands won’t be able to resist, this episode will give you all the information you need to confidently reach out to brands. It’s a thought-provoking conversation that will leave you feeling inspired and motivated to reflect on your own pitching strategy. Enjoy! In this episode, you’ll learn: What Chandice has learned throughout her entrepreneurial journey Why mindset is so important when it comes to pitching How to figure out what your strengths are How to create a strong media kit and rate sheet How to determine your rates when working with brands How to build relationships with other food bloggers How to create enticing pitches that will capture the attention of brands Tips for nurturing long-term relationships with brands Resources: This Vivacious Life Tastemaker Conference Pricing + Pitching Workshop – say the FBP Podcast sent you for $50 off! Chandice’s cookbook, Gluten-Free on a Budget Find Me Gluten Free Shark Tank Tastemaker Conference EOS Delegate and Elevate Creating a Media Kit course – available for FBP members! Meaningful Eats Frosting and Fettuccine 331: Building Community – How Abbey Rodriguez Founded and Grew Tastemaker Conference The Foreign Fork Marco Polo Growth University Mediavine InfluenceKit Follow Chandice on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes. ----- Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she’s grown her blog by focusing on SEO. Serving Your Audience SEO: love it or hate it, it’s undoubtedly an important area for food bloggers to focus their time and energy on. And that’s why we’re chatting about it with Emma Duckworth in this episode! This year, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward. It’s a fantastic interview that will encourage you to reflect on your own SEO strategy. We hope you enjoy it! In this episode, you’ll learn: How Emma got into food photography and food blogging How she grew her food photography skills What steps she took to strategically grow her Instagram account How she started getting her first sponsored work What she learned from the cookbook writing process Why she decided to double down on her blog How she hired a mentor to help her out with SEO How she used the avatar exercise to understand her audience How she optimized her blog’s homepage and categories How she identified and optimized her top-performing posts How she has started doing keyword research Why she and her husband decided to launch a street coffee business What she’s focusing her attention on moving forward Resources: Emma Duckworth Bakes Order Emma’s cookbook, Simply Sweet Nostalgic Bakes Dear Coco Street Coffee Foodtography School This American Life Well Seasoned Studio Foolproof Living The Feast Plugin Google Analytics Google Search Console Keysearch Clariti Growth University Follow Emma on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Transitioning to full-time blogging, leaning into your strengths, and following your own path as an entrepreneur with Bjork Ostrom. ----- Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork’s episode from the Eat, Capture, Share podcast with Kimberly Espinel. Featured Podcast In today’s episode, we’re switching things up because it’s actually Bjork in the interview seat! We’re really excited to be featuring an episode of the Eat, Capture, Share Podcast. Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You’ll hear what the first streams of revenue were for Pinch of Yum, Bjork’s advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity. It’s a really inspiring conversation, and we know you’ll enjoy hearing more about Bjork’s story. We hope you enjoy this featured podcast episode! In this episode, you’ll learn: The quick story behind Pinch of Yum, Food Blogger Pro, WP Tasty, Nutrifox, Clariti, and TinyBit How Bjork and Lindsay leaned into their strengths when building Pinch of Yum What the first streams of revenue were for Pinch of Yum His advice for how to transition to making a living through food blogging Why he launched the Food Blogger Pro Podcast His top tips to quickly monetize doing what you love The biggest mistakes that he sees creators making when trying to grow their businesses Resources: Eat, Capture, Share Podcast Pinch of Yum WP Tasty Nutrifox Clariti TinyBit Crush It!: Why Now Is the Time to Cash in on Your Passion Pinch of Yum Income and Traffic Reports 324: Building Strong Partnerships – How Bob’s Red Mill Works with Content Creators on Sponsored Content MicroAcquire FE International Quiet Light Brokerage 032: Buying & Selling Websites with Mark Daoust from Quiet Light Flippa Eat, Capture, Share Episode #67: Your Pathway to Success 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Founding a food blogging conference, getting brands involved with a conference, and building community around events with Abbey Rodriguez, founder of Tastemaker Conference. ----- Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference. Building Community From developing recipes to writing posts to creating content for social media, we can find ourselves spending a lot of time alone as food creators. So how can we foster community and build relationships with others in this industry? Enter: Tastemaker Conference! It’s one of the most popular food blogger conferences, and it’s a great place to connect with fellow food creators and brands and learn from industry experts. In this episode, you’ll hear why Abbey Rodriguez founded Tastemaker Conference, as well as what to expect at the 2022 Tastemaker Conference in Chicago. Plus, she even shares a limited-time offer on tickets for podcast listeners that you won’t want to miss, so be sure to check out the episode! In this episode, you’ll learn: Why Abbey founded Tastemaker Conference How she has shifted her focus from blogging to event planning How she funded the conference when launching How the pandemic has affected her business Why brands like to get involved with Tastemaker Conference How the revenue streams for the conference change from year to year Her advice for those who want to start hosting events What tools she recommends using when planning events What the marketing strategy looks like for Tastemaker Conference Why they focus so much on retention rate How they started hosting masterminds and workshops What to expect at the 2022 Tastemaker Conference Resources: Tastemaker Conference Tastemaker Conference 2022 Chicago tickets – use code FOODBLOGGERPRO50 for $50 off (valid for seven days after the episode airs) The Butter Half Big Magic Root & Nourish: An Herbal Cookbook for Women’s Wellness 328: Hosting Events – How Liz Della Croce Plans and Runs Successful Food Blogger Retreats Pilot Pinch of Yum Asana Eventbrite Attendify The Minne Stuga Zillow SNL Skit The Inspired Home Show Follow Tastemaker Conference on Instagram, Facebook, and Twitter Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership