353: Getting the Most Out of Pinterest as a Content Creator in 2022 with Jane Ko

Creating a strong Pinterest strategy, leaning into the new features on Pinterest, and repurposing content for different platforms with Jane Ko from A Taste of Koko.

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Welcome to episode 353 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator.

Getting the Most Out of Pinterest

Today, we’re really excited to be chatting all about Pinterest with Jane Ko!

She runs A Taste of Koko, a food and travel blog focused specifically on Austin, Texas. And since she has been blogging since 2010, her content and social media strategy has definitely evolved over the years.

In this episode, you’ll hear what her revenue streams are as a content creator, what her current Pinterest strategy looks like, how she repurposes content across different social media platforms, and more. Enjoy!

In this episode, you’ll learn:

• What type of content Jane shares on her blog
• What her revenue streams look like as a content creator
• How she works with brands
• What her Pinterest strategy looks like
• How she uses static pins, idea pins, and video pins
• What it’s like working with a Pinterest marketing agency
• How she repurposes content for different social media platforms
• What it’s like running a personal brand

Resources:

• A Taste of Koko
• Koko’s Guide To Austin
• FBP Live Q&A: The State of Pinterest – available for FBP members only
• Simple Pin Media
• Mediavine
• Blippi
• Follow Jane on Pinterest, Instagram, and TikTok
• Join the Food Blogger Pro Podcast Facebook Group
• Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!)

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership