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The Food Blogger Pro Podcast

Latest episodes

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Mar 29, 2022 • 22min

350: Results and Takeaways from the Food Blogger Pro Podcast Listener Survey

Setting actionable goals, working through common struggles as a food creator, and more takeaways from the Food Blogger Pro Podcast Listener Survey. ----- Welcome to episode 350 of The Food Blogger Pro Podcast! This week on the podcast, Bjork shares some of the main takeaways from our recent Podcast Listener Survey. Podcast Listener Survey Results We recently asked our podcast listeners to participate in a Food Blogger Pro Podcast Listener Survey, and we’re so excited to share the results with you today! In this episode, you’ll learn more about our podcast listeners — how they’re sharing content in the world, how they’re monetizing their businesses, and what social media platforms they find the most useful in helping them grow their following. Aside from that, you’ll also hear about some of their current traffic and monetization goals, struggles they’re facing as content creators, and tools they’re using to level up their businesses. We hope you enjoy learning more about our audience in this survey recap episode! In this episode, you’ll learn: Some of the key takeaways from our recent Food Blogger Pro Podcast Listener Survey Some monetization, traffic, and business goals that survey participants have Tips for making your goals more achievable Some struggles that survey participants are currently experiencing Tips for building community and connecting with other creators Some tools that survey participants are using to grow their businesses Resources: Google Workspace Airtable Asana Clariti Canva Adobe Creative Cloud Trello Notion Evernote Grammarly CoSchedule Microsoft Excel WP Recipe Maker Yoast SEO WP Rocket WP Tasty The Feast Plugin ShortPixel WPZOOM Create by Mediavine Grow Social by Mediavine Jetpack Akismet Imagify Google Web Stories Rank Math WP-Optimize Nutrifox ConvertKit Creating Content courses – available for FBP members! Instagram for Food Bloggers course – available for FBP members! Keyword Research Live Q&A – available for everyone Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Mar 22, 2022 • 58min

349: How to Live More Sustainably and Avoid Food Waste as a Food Blogger with Marley Goldin

Making conscious decisions about food, living more sustainably, and avoiding food waste as a food blogger with Marley Goldin from Marley's Menu. ----- Welcome to episode 349 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Goldin from Marley’s Menu about how to live sustainably and avoid food waste as a food blogger. How to Live More Sustainably and Avoid Food Waste On average, over 40% of food gets tossed annually in the United States, and a large majority of that food waste happens at home. So as both individuals and food bloggers, it’s important that we make conscious decisions about our food. But what are some easy changes we can implement to live and eat more sustainably? And as food bloggers, when we’re testing lots of recipes, how can we limit food waste? We’re answering all of those questions (and more) in this episode with Marley Goldin! As a food blogger with a background in environmental science, she is an advocate for making sustainable food choices, and she’s sharing her best tips and advice to show how small changes to our daily lives can make a big impact over time. In this episode, you’ll learn: How Marley got interested in sustainability How she shares sustainability tips on her blog How to avoid food waste as a food blogger What topic clusters are Tips to live a bit more sustainably Resources: Marley’s Menu Caramelized Onions and Mushrooms Flume Water What Does “Rainforest Alliance Certified” Mean? Nest Thermostat Goodwill Rent the Runway Nuuly Do Our Food Choices Matter? Advantages of Composting Follow Marley on Instagram, Facebook, and YouTube Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Mar 15, 2022 • 56min

348: Leaning into a Niche, Blogging as a Creative Outlet, and Embracing Each Step of the Journey with Camila Hurst

Narrowing your content focus, growing traffic by focusing on SEO and Pinterest, and blogging as a creative outlet with Camila Hurst from Pies and Tacos. ----- Welcome to episode 348 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Camila Hurst from Pies and Tacos about leaning into a niche and blogging as a creative outlet. Leaning into a Niche Today, we’re so excited to be chatting with Camila Hurst from Pies and Tacos! She has been blogging since 2017, and while she originally started out posting both savory and sweet recipes, she has now shifted her focus to primarily sharing content about macarons. In this episode, you’ll hear why she decided to narrow her content focus, how blogging has been such an important creative outlet for her over the years, and how she’s been leveling up her business by growing her team. No matter where you are in your blogging journey, we know that you’ll find Camila’s story and insights both inspiring and encouraging. We hope you enjoy this episode! In this episode, you’ll learn: How Camila started sharing recipes online and launched her blog How cooking and meditation helped get her through a difficult season in life How she narrowed her content focus and leaned into a niche How she grew her traffic by focusing on SEO and Pinterest What tasks she decided to outsource for her business What she shares in her Macaron School What her different revenue streams look like Why she’s hoping to create a course soon How she works with a video editor Resources: Pies and Tacos No Diets Allowed Everything Food Conference Meditate - Marisa Peer Julie Ela Grace - Insight Timer Clariti Ezoic Pinch of Yum Income and Traffic Reports Mediavine Simple Pin Media Email on Autopilot Macaron School Macaron School Cookbook Fantastic Filled Cupcakes Cookbook AdThrive Adobe Premiere Pro Adobe Lightroom Tailwind Upwork Follow Camila on Instagram, Facebook, and YouTube Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Mar 8, 2022 • 52min

347: Building Accessible Websites – Writing Good Alt Text, Identifying Issues, and Creating Content That’s Accessible for Everyone with Bet Hannon

Identifying accessibility issues, writing accessibility policies, and writing good alt text with Bet Hannon from Bet Hannon Business Websites. ----- Welcome to episode 347 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bet Hannon from Bet Hannon Business Websites about how to build an accessible website. Building Accessible Websites As food bloggers, it’s so important that we make our websites accessible and that we share content with the world that everyone can enjoy, including those with disabilities. But how exactly do you create an accessible website? How do you know if your site has accessibility issues? That’s what Bet is here to talk about today! In this episode, we dive deep into the world of accessibility, from writing alt text correctly to identifying issues that you should consider fixing on your site to ensure that everyone can enjoy the content you’re publishing. In this episode, you’ll learn: How Bet helps build accessible websites What screen readers do Why alt text is so important Why it’s important to properly nest headers How to identify accessibility issues on your website Why accessibility lawsuits happen How to include an accessibility policy on your website How to make your videos accessible How to get a tax credit for accessibility expenses How website insurance works How Bet’s website accessibility audits work Resources: Bet Hannon Business Websites TinyBit Curbly Google Search Console WAVE Web Accessibility Evaluation Tool Web Content Accessibility Guidelines Form 8826, Disabled Access Credit Nebula Media Group AAAtraq Clariti Follow Bet on Facebook and Twitter Complete the Podcast Listener Survey for a chance to win a $100 Amazon gift card! Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Mar 1, 2022 • 1h 6min

346: 600K YouTube Subscribers – How Jenné Claiborne Built Her Team, Leaned into Video, and Went From Private Chef to Content Creator

Growing on different social platforms, transitioning businesses, and building a team with Jenné Claiborne from Sweet Potato Soul. ----- Welcome to episode 346 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenné Claiborne from Sweet Potato Soul about how she has built her business as a content creator and gained over 600k subscribers on YouTube. 600K YouTube Subscribers We’re really excited to be chatting with Jenné from Sweet Potato Soul today! She’s a vegan chef, cookbook author, food blogger, and successful YouTuber with over 600k subscribers. From working as an actor to offering personal chef services to becoming a full-time content creator, Jenné has had quite the entrepreneurial journey. In this episode, you’ll hear what she’s learned along the way, how she has been growing her team, why she focuses so much on video, and what the revenue streams currently look like for her business. It’s a really great episode, and Jenné is just such an inspiring, hard-working creator. We know you’ll have lots of takeaways from this conversation! In this episode, you’ll learn: How Jenné launched her blog How she started offering personal chef services How she got her first cookbook deal Why she started sharing videos on YouTube Why she shifted her focus to content creation full-time Why she focuses so much on video Why she struggled with growing her team What her team looks like now Why she hired a personal assistant What the revenue streams look like for her business How she manages her finances both personally and professionally Resources: Sweet Potato Soul Sweet Potato Soul: 100 Easy Vegan Recipes for the Southern Flavors of Smoke, Sugar, Spice, and Soul: A Cookbook Victoria Moran Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Your World-Class Assistant Follow Jenné on Instagram, YouTube, and Facebook Complete the Podcast Listener Survey for a chance to win a $100 Amazon gift card! Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Feb 22, 2022 • 47min

345: Building Long-Term Relationships with Brands – Running a Creative Production Agency with Alisha Cohen

Starting a creative production agency, using social media to book clients, and nurturing long-term relationships with brands with Alisha Cohen from LISH Creative. ----- Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands. Building Long-Term Relationships with Brands As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis? That’s what we’re chatting about today with Alisha Cohen! Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world’s most distinguished brands. In this episode, you’ll hear how she launched her business, what it’s like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands. In this episode, you’ll learn: How Alisha launched LISH Creative How she grew her photography skills Why she recommends shooting in manual mode How she decides on the color palettes for her shoots Why she likes using strobe lights for her shoots How creators and brands can use stop motion How to shoot a stop motion video What she teaches in her course Slay the Flatlay What it’s like running a production agency How she grew her TikTok to over 400k followers How her social media presence helps her book clients How to build long-lasting relationships with brands What tools she uses to run her business Resources: LISH Creative Girl Versus Dough GODOX Life Lapse App Slay the Flatlay Bath & Body Works Airtable Canva Asana Plann Adobe Lightroom Adobe Photoshop Follow LISH Creative on Instagram, Pinterest, and TikTok Follow Alisha on Instagram Apply for the FBP Content Specialist position! Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Feb 15, 2022 • 55min

344: Blogging with a Full-Time Job (Part Three) – Running a Niche Blog with a Partner with Sara Mohr and Louisa Williams

Leaning into a niche, blogging as a partnership, and focusing on short-term goals with Sara Mohr and Louisa Williams from Real Meals Modified. ----- Welcome to episode 344 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sara Mohr and Louisa Williams from Real Meals Modified in Part Three of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job (Part Three) Can you believe we’ve reached the last episode in our Blogging with a Full-Time Job series? In this three-part series, we’ve been interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging. And in this final installment of this series, we’re chatting with Sara Mohr and Louisa Williams! In addition to working full-time as licensed speech pathologists, they also run Real Meals Modified, a food blog featuring dysphagia-friendly recipes. You’ll hear how they started their blog, how they determined their niche, what it’s like to run a blog with a partner, and how they find time to work on their blog with their busy schedules. Whether you’re a solo blogger or you run your blog with a partner like Sara and Louisa, we know you’ll have lots of takeaways from this episode! In this episode, you’ll learn: How Sara and Louisa met and started their blog What speech pathologists do What dysphagia is What they find challenging about running a blog together How they juggle blogging with their full-time jobs What tools they use to run their blog Why they’ve been focusing more on short-term goals lately What they’ve learned blogging in such a specific niche Resources: Real Meals Modified The IDDSI Framework Get Started With Real Meals Modified Asana Voxer EOS Follow Sara and Louisa on Facebook and Pinterest Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Feb 8, 2022 • 55min

343: Blogging with a Full-Time Job (Part Two) – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway

Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss. ----- Welcome to episode 343 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cree Carraway from Cooking With Bliss in Part Two of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job (Part Two) Welcome back to our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging. And today, Bjork is chatting with Cree Carraway from Cooking With Bliss. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time. In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life. It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy! In this episode, you’ll learn: Why Cree decided to launch her blog When she decided to really focus on growing her blog’s traffic What business lessons she has learned over the years Why she decided to focus on SEO rather than social media What it felt like to start earning money from her blog How she started doing keyword research How she balances her blog with her full-time job How she narrowed her blog’s focus and started sharing content more authentically How she’s been strategically growing her email list Resources: Cooking With Bliss Mediavine SEO for Food Blogs course – available for FBP members! FBP Podcast Episodes with Casey Markee Keysearch Semrush Cooking With Keywords The Defined Dish Follow Cree on Instagram and Pinterest Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Feb 1, 2022 • 1h 19min

342: Blogging with a Full-Time Job (Part One) – Optimizing Your Time with David Crowley

Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat. ----- Welcome to episode 342 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Crowley from Cooking Chat in Part One of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job We're excited to officially launch our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging. And up first, we’re chatting with David Crowley! In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives. In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing so much on republishing old content recently, and what he’s looking forward to next with his blog. In this episode, you’ll learn: What David does for his full-time job How he got into food blogging How he’s found balance with his work over time Why he’s been focusing on republishing old content recently What specifically he updates when republishing content What he’s currently struggling with when it comes to blogging Why it’s so important to document your processes How to find the right people to hire Resources: Social Capital Inc. Bowling Alone: The Collapse and Revival of American Community Cooking Chat 261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein 159: Different Ways to Create an Income Online with Mark Daoust Gentleman’s Gazette Wayback Machine Tasty Food Photography eBook Curbly Clariti NerdPress Foodie Pro Theme Mediavine Your World-Class Assistant Loom Google Drive Delegate and Elevate Exercise Updating Blog Posts and Other Food Blog Strategies Follow David on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership
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Jan 25, 2022 • 54min

341: Eat the Culture – Building Community and Empowering Black Culinary Creators with Meiko Temple

Building community, empowering Black culinary creators, and building a bridge for equity and representation in food media with Meiko Temple from Eat the Culture. ----- Welcome to episode 341 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Meiko Temple about how she’s empowering Black culinary creators through Eat the Culture. Eat the Culture Meiko Temple is the writer, chef, photographer, and recipe developer behind the popular food blog Meiko and the Dish. But beyond her own blog, Meiko also runs Eat the Culture, a community-centered space that nurtures, supports, and amplifies Black culinary creators. Through collaborations like recipe roundups for Black History Month and a Holiday E-Cookbook featuring mouthwatering recipes from across the African diaspora, Eat the Culture empowers Black creatives through a celebration of Black food and culture. In this episode, you’ll hear how Eat the Culture started, how it has evolved over the years, and how it is building a bridge for equity and representation in food media. In this episode, you’ll learn: How Meiko got into food blogging What mistakes she made when she first started blogging How her blog helped her get freelance work Why and how she launched Eat the Culture How Eat the Culture empowers Black content creators What it looks like to run Eat the Culture Resources: Meiko and the Dish Eat the Culture Free to Focus: A Total Productivity System to Achieve More by Doing Less Plant-Powered January Children’s Shelter Of Cebu Follow Eat the Culture on Instagram and Facebook Follow Meiko on Instagram, Facebook, and Pinterest The Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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