The Ecommerce Roadmap
Susan Bradley: E-commerce Expert
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
Episodes
Mentioned books
Oct 12, 2020 • 12min
23. Wondering if you should throw in the towel? Do this first
Phew! 11 months of Sales at Sock Doggo have shown me a lot.Join me for this ten minute debrief. I'm sharing my results, but really I'm sharing how I figured out what's really working and how you can do the same!When we know what's working, we can both make a plan to do more of what works and give ourselves permission to let some of the other stuff go! Get my free resource "7 Clicks to Google Analytics" here: https://thesocialsalesgirls.com/7-clicks-to-google-analytics Check out my collaboration partner, American Doxie, here: https://americandoxie.com/
Oct 6, 2020 • 23min
22. How to make the most progress in 90 days
Wondering what "work" will get you the best result? If that sounds familiar, this episode IS for you! We just welcomed new members into our Inner Circle program, and it's my job to make sure they know what they start feeling successful fast. In this episode, I have a list of 5 things new members should do first, and a list of five more things that we all need to commit to doing so that we can get the sales we really want. The bonus? This work will help you get sales now, AND it will set you up for long term success in the future. Learn more about the Inner Circle here: https://thesocialsalesgirls.com/inner-circle
Oct 5, 2020 • 12min
21. How you can create a simple marketing plan
This week I'm sharing my marketing plan for October. You might find some inspiration there, or you might be more interested in how you can create a simple marketing plan that won't send you into a tailspin from overwhelm. Here's the thing: If you only do one thing, you'll get the best results from sending an email to your audience every week this month. Listen in, and I'll share the details so you can get started on your plan. You might think sending an email every week sounds great in theory, but you're fresh out of ideas about what you can say? If that's you, I made you a podcast episode with 12 email ideas that you can take and just rinse and repeat. You can listen here: https://thesocialsalesgirls.com/twelve-email-ideas-you-can-implement-and-recycle-episode-12/ And if you want to up your sending strategy, I'll give you my strategy, which is designed to get you more sales from the email you send. You can get it here: https://thesocialsalesgirls.com/a-10-minute-email-strategy-episode-9/ You've got this!
Sep 29, 2020 • 40min
20. A simple plan to double Kesia's sales
You'll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell. Then it hit her. As news of the Black Lives Matter Movement was exploding all around us, she knew what she had to do. And she didn't waffle. She just did it. In this episode, we talk about how Kesia built her business to shine a light on Black-owned companies and how she provides a beautiful, safe space for like-minded women of all races to connect. Even though it's a labor of love, Kesia's ready to double her sales. So we made her a light and easy plan—right here on the podcast! Visit Kesia's site here: www.spotlightbox.store
Sep 29, 2020 • 13min
19. How to sell $1000 more in the next 4 Days
One of the Inner Circle members posted this in our Member's Only Facebook group: "I am $1000 away from my first five-figure month ever on my website. I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this situation?" Listen in and I'll share five strategies to make it happen. Four of them are from our smarty smart members! Plus, there's a gem at the end about using strategies instead of tactics. Do you know the difference? Find out more about the Secret Sale in episode 34 of the podcast.
Sep 22, 2020 • 31min
18. How to use collaborations to get traffic and sales
I'm not a fan of collaborations just for Likes and Followers. In this episode, I'm sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales. I'll walk you through the list, tell you the most important things, and give the inside scoop on the collaborations I'm working on over the next few months! And at the end, I'll show you how you can get started today!
Sep 21, 2020 • 11min
17. How to grow your list fast (and reap the benefits year round)
The goal was to grow my list by 2000 leads. A big, fat goal for the month of September!I've been selling the same box of socks for 10 months now. We're finally receiving socks for people who have 4 new breeds.I'm getting ready for the 4th quarter by building a list of people who should be interested in buying our new socks.Listen in and see how I did it, what it cost, and how I'm feeling about our results.
Sep 15, 2020 • 32min
16. Our Conversion Coach shares her best secrets
Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she's a Google Analytics wizard. Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion. She'll share with you what happens on a Coaching Call, and the results you can expect. Plus, she'll leave you with her top tips for improving conversion. Here's why we have coaches in the Inner Circle: Way back in the day when I was searching for ways to grow my store, I bought several online courses. Some were good, some not so good. But the one thing that was disappointing about all of the training was that after I bought the course, there wasn't a way to get a little extra help. So sometimes I got stuck. Without an easy way to get unstuck. I haven't forgotten how that made me feel and that's why we don't let that happen in the Inner Circle. Our members have exclusive access to our coaches. Whenever they need a little extra help, they can book a call with and get unstuck fast. Our coaches are fully trained in the program and like me, they're e-commerce store owners too. Get on the Inner Circle waitlist here: thesocialsalesgirls.com/inner-circle
Sep 14, 2020 • 13min
15. Not getting sales? How to figure out what's wrong
In this 10 minute episode, I'm sharing the sales at Sock Doggo in the first 10 months.I'm going to tell you about my Key Metrics, what's "normal", and which metric I'll focus on to get more sales in the next few months.And, I'm sharing the one thing I would do if I could start all over again. If you're not doing this, you need to implement it fast!
Sep 8, 2020 • 39min
14. The email strategy behind Sarah's 7 figure business
Today the amazing Sarah Williams is sharing the details about how she transformed her small local business into a booming 7 figure online store. Sarah's an Inner Circle member and great friend of mine. She has found a way to replicate her customers' experience in her bricks and mortar store, into a super sticky, personal online shopping experience. And then… She poured fuel on the fire by adding a simple but highly effective email strategy that keeps her customers coming back to shop with her every week! Framed By Sarah: https://framedbysarah.com Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. https://thesocialsalesgirls.com/inner-circle
