
The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
Latest episodes

Sep 22, 2020 • 31min
18. How to use collaborations to get traffic and sales
I’m not a fan of collaborations just for Likes and Followers. In this episode, I’m sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales. I’ll walk you through the list, tell you the most important things, and give the inside scoop on the collaborations I’m working on over the next few months! And at the end, I’ll show you how you can get started today!

Sep 21, 2020 • 11min
17. How to grow your list fast (and reap the benefits year round)
The goal was to grow my list by 2000 leads. A big, fat goal for the month of September!I’ve been selling the same box of socks for 10 months now. We’re finally receiving socks for people who have 4 new breeds.I’m getting ready for the 4th quarter by building a list of people who should be interested in buying our new socks.Listen in and see how I did it, what it cost, and how I’m feeling about our results.

Sep 15, 2020 • 32min
16. Our Conversion Coach shares her best secrets
Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she’s a Google Analytics wizard. Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion. She’ll share with you what happens on a Coaching Call, and the results you can expect. Plus, she’ll leave you with her top tips for improving conversion. Here’s why we have coaches in the Inner Circle: Way back in the day when I was searching for ways to grow my store, I bought several online courses. Some were good, some not so good. But the one thing that was disappointing about all of the training was that after I bought the course, there wasn’t a way to get a little extra help. So sometimes I got stuck. Without an easy way to get unstuck. I haven’t forgotten how that made me feel and that’s why we don’t let that happen in the Inner Circle. Our members have exclusive access to our coaches. Whenever they need a little extra help, they can book a call with and get unstuck fast. Our coaches are fully trained in the program and like me, they’re e-commerce store owners too. Get on the Inner Circle waitlist here: thesocialsalesgirls.com/inner-circle

Sep 14, 2020 • 13min
15. Not getting sales? How to figure out what's wrong
In this 10 minute episode, I’m sharing the sales at Sock Doggo in the first 10 months.I’m going to tell you about my Key Metrics, what’s “normal”, and which metric I’ll focus on to get more sales in the next few months.And, I’m sharing the one thing I would do if I could start all over again. If you’re not doing this, you need to implement it fast!

Sep 8, 2020 • 39min
14. The email strategy behind Sarah's 7 figure business
Today the amazing Sarah Williams is sharing the details about how she transformed her small local business into a booming 7 figure online store. Sarah's an Inner Circle member and great friend of mine. She has found a way to replicate her customers' experience in her bricks and mortar store, into a super sticky, personal online shopping experience. And then… She poured fuel on the fire by adding a simple but highly effective email strategy that keeps her customers coming back to shop with her every week! Framed By Sarah: https://framedbysarah.com Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. https://thesocialsalesgirls.com/inner-circle

Sep 7, 2020 • 14min
13. How much, how many, how long. The secret behind our sock production.
One of the questions I’m asked most often is about production. Here’s the story behind our recent order for 6000 pairs. I’ll share: How much it cost How many I had to order – minimums How long it took But really, that’s only part of the story. I promise it will make you rethink your manufacturing.

Sep 1, 2020 • 28min
12. Twelve email ideas you can implement and recycle
We recently got the results of a Poll from our Roadmap to $50K Group on Facebook. We asked our members if they send an email every week, and if not, why? The overwhelming majority said: 1) I don't know what to say or, 2) I don’t want to bother people. I know that most successful store owners get 40% or more of their sales from email. In fact, even little Sock Doggo gets 35% of our sales from email. I don’t want you to lose the opportunity to get sales without spending money on ads, so I created a list of 12 ideas for emails that you can use today. Even better, you can recycle them many times and still get great results.

Aug 31, 2020 • 11min
11. A 10 Minute Growth Strategy
Want to feel better about your progress?There’s one simple thing you can do that will make you:* understand what activities will get you lasting results* feel better about your progress* know what your “right” next steps should beOnce you put it in practice, you’ll feel empowered and wake up wanting to do more!

Aug 25, 2020 • 39min
10. A simple content plan that will get you traffic
This week the amazing Jane Hamill is sharing her easy peasy content strategy. The good news: It will get you free traffic. The better news: You’re probably already doing MOST of it - a few tweaks will get you there. The best news: Listen in as Jane walks me through a do-able content plan for Sock Doggo. It’s a formula that’s repeatable. Yahoo! Grab Jane’s Cheat Sheet that will tell you exactly what to do and say, so you can start now! janehamill.com/tssg

Aug 24, 2020 • 11min
9. A 10 Minute Email Strategy
Are your emotions affected by your email open rate?Today I’m sharing my dead simple email send strategy designed to build subscriber engagement and keep you focused on what’s important when it comes to email.Listen and you’ll instantly feel better in less than 10 minutes. Promise.