
The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
Latest episodes

Oct 27, 2020 • 40min
28. How this creative entrepreneur replaced her full-time income
If you’ve ever dreamed of turning your side hustle into your full-time thing, this episode is for you. I want you to meet Madeline. Earlier this year, she got notice that her job as a Project Manager was ending. Even though she had always dreamed of turning her side hustle into her full-time job, she thought it was a long way off. Listen in and hear: The creative strategies she has used to replace her full-time income The mental shift she made that changed everything The biggest benefit she got from losing her regular paycheck. Check out Madeline’s site at www.colorfulcute.com Or on Instagram @colorfulcutegoods

Oct 26, 2020 • 16min
27. Are you leaving $ on the table? Here's what you MUST know about Popups
Stop what you’re doing and check your pop-up! Actually, listen to this episode first. It’s short, clear, and it could change everything for you. Here’s what you’ll learn: Three reasons why you need to check your pop-up now. How to tell if your results are normal, and what you should aim for. The 4 biggest pop-up mistakes you can make and how to fix them.

Oct 20, 2020 • 39min
26. How this Maker created a team that ships 20K handmade toys every year
When you’re a Maker, there’s a constant struggle. If you spend your time making your products, you’re not growing your sales like you could. If you spend your time, selling, you’ll fall behind in production and end up burning the midnight oil to catch up and get your orders out the door. See how Izabela has gone from making everything herself to building a network of 120 women who now make the 20K plus toys she ships each year. You’ll hear how she started, how she made the job a perfect fit for the women she employs, and how she’s totally transformed her business and her Mission in the process Visit Izabela’s shop at bebemoss.com

Oct 19, 2020 • 12min
25. What happens in a Coaching Week with Sub Box Queen, Sarah Williams?
Have you ever thought about starting a Subscription Box?This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their Business.You’ll get the full week of coaching for only $10Here’s the link to join: https://www.launchyourboxwithsarah.com/a/36549/K3zuyfXJ Listen in as Sarah walks us through what happens in the Coaching week, and how the training will be delivered.At the end of the week, you’ll walk away with a plan and a clear vision of how you can get your box launched. Sounds amazing, right?

Oct 13, 2020 • 35min
24. Start paying herself or quit. The year that Kelly made it happen.
A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand. That was September 2019. Shortly after, she was scrolling Facebook under a sleeping baby and she came across an ad for the Inner Circle. She bought an annual membership. Her deadline was a year, right? The rest is history. Not only does she pay herself, but she’s had a raise! Listen in as Kelly shares how she made it happen. It will turn your thinking upside down.

Oct 12, 2020 • 12min
23. Wondering if you should throw in the towel? Do this first
Phew! 11 months of Sales at Sock Doggo have shown me a lot.Join me for this ten minute debrief. I’m sharing my results, but really I’m sharing how I figured out what’s really working and how you can do the same!When we know what’s working, we can both make a plan to do more of what works and give ourselves permission to let some of the other stuff go! Get my free resource "7 Clicks to Google Analytics" here: https://thesocialsalesgirls.com/7-clicks-to-google-analytics Check out my collaboration partner, American Doxie, here: https://americandoxie.com/

Oct 6, 2020 • 23min
22. How to make the most progress in 90 days
Wondering what “work” will get you the best result? If that sounds familiar, this episode IS for you! We just welcomed new members into our Inner Circle program, and it’s my job to make sure they know what they start feeling successful fast. In this episode, I have a list of 5 things new members should do first, and a list of five more things that we all need to commit to doing so that we can get the sales we really want. The bonus? This work will help you get sales now, AND it will set you up for long term success in the future. Learn more about the Inner Circle here: https://thesocialsalesgirls.com/inner-circle

Oct 5, 2020 • 12min
21. How you can create a simple marketing plan
This week I’m sharing my marketing plan for October. You might find some inspiration there, or you might be more interested in how you can create a simple marketing plan that won’t send you into a tailspin from overwhelm. Here’s the thing: If you only do one thing, you’ll get the best results from sending an email to your audience every week this month. Listen in, and I’ll share the details so you can get started on your plan. You might think sending an email every week sounds great in theory, but you’re fresh out of ideas about what you can say? If that’s you, I made you a podcast episode with 12 email ideas that you can take and just rinse and repeat. You can listen here: https://thesocialsalesgirls.com/twelve-email-ideas-you-can-implement-and-recycle-episode-12/ And if you want to up your sending strategy, I’ll give you my strategy, which is designed to get you more sales from the email you send. You can get it here: https://thesocialsalesgirls.com/a-10-minute-email-strategy-episode-9/ You’ve got this!

Sep 29, 2020 • 40min
20. A simple plan to double Kesia's sales
You’ll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell. Then it hit her. As news of the Black Lives Matter Movement was exploding all around us, she knew what she had to do. And she didn’t waffle. She just did it. In this episode, we talk about how Kesia built her business to shine a light on Black-owned companies and how she provides a beautiful, safe space for like-minded women of all races to connect. Even though it’s a labor of love, Kesia’s ready to double her sales. So we made her a light and easy plan—right here on the podcast! Visit Kesia's site here: www.spotlightbox.store

Sep 29, 2020 • 13min
19. How to sell $1000 more in the next 4 Days
One of the Inner Circle members posted this in our Member’s Only Facebook group: "I am $1000 away from my first five-figure month ever on my website. I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this situation?" Listen in and I’ll share five strategies to make it happen. Four of them are from our smarty smart members! Plus, there’s a gem at the end about using strategies instead of tactics. Do you know the difference? Find out more about the Secret Sale in episode 34 of the podcast.