The Ecommerce Roadmap
Susan Bradley: E-commerce Expert
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
Episodes
Mentioned books
Apr 6, 2021 • 22min
53. The secret to getting sales without relying on ads
I don't want you to grow your business by relying on ads to get sales. It's risky. More often than not, you'll end up upside down financially, but there's another reason. You might spend a lot of time tinkering in your ad account, and lose your focus on what will really move the needle. There's no doubt that Ads are great for finding your people, and getting them to visit your site. But. I've seen lots of evidence that there is a better way to get sales. Listen in, and I'll share the What and the How.
Mar 30, 2021 • 20min
52. Do these 3 things and sleep better
Last week I was answering Member's questions in our Inner Circle, and when I came across this question, I stopped in my tracks. "What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?" And if you know me at all, you know that this is my thing. I've grown and sold 2 businesses, and my plan is to do it again. But when I created my response, I realized that my advice is good for everyone. It's not just for people who might sell one day. Nope It's for every single one of us. And there's one good reason to do these 3 things. It will help you sleep better at night for sure. But really, it could save your bacon if disaster strikes.
Mar 23, 2021 • 32min
51. Crowdfunding? 3 Things you need to know
If you've ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you'll love this conversation with Brianna. Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She'll tell you how it rolled out, what's happened so far, and her next steps. The best part? She'll share 3 things you must know before you start a campaign!
Mar 16, 2021 • 22min
50. Do you have the wrong traffic? A quick way to tell
After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you. If you've ever asked yourself if you're sending the right traffic to your site, this episode is FOR you. Listen in and learn How you can tell if you've got the right traffic. What you might be doing to create the problem. The things you can do now to get back on track and start getting sales. In this episode, I send you over to Google Analytics to check your data. Don't stress, you're just going to analyze your reports. When you're done, you'll be confident about your next steps! To create the reports you'll analyze, go to: Audience Overview, and use the date filter to look at the last 30 days. Analyze. Open the date filter and tick the "Compare" box. Select previous period. Analyze Untick the "Compare" box. Under Audience, click the sub category, Behavior → New vs Returning. Analyze In the episode, you'll learn what to look for, what's normal, and how to analyze your data.
Mar 9, 2021 • 26min
49. How to get big things done: My little secret
How to get big things done You might think that I have a great system that I've been using to get all the things done. After all, I've been running 2 businesses for years, and I've been successful. But I have a secret. Ask me, and I'll tell you I'm disorganized, a poor planner, and waste a lot of time. As my business grows, it's been increasingly difficult to get big things done without creating chaos in my daily routine or starting a project that never gets finished. Maybe you can relate? As an eCommerce store owner, you have a long list of tasks that can't wait. Where do you carve out time to take on a project that will up-level your business? The good news is that there is a strategy, and it works for solopreneurs and people with a team? Listen in, and give it a try. If you're like me, you'll realize that you have more time than you think!
Mar 2, 2021 • 36min
48. How to Really get Reliable Revenue
Wouldn't it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things? What would change if 38% of your revenue came from an automated email funnel? (yes, really) Today I'm walking backwards with Sarah, a member of our Reliable Revenue Program. She's built the business she was dreaming of, and she's done it in 3 years flat. I want you to hear what it was that really worked because they are things that you can do now, so you can get your own Reliable Revenue even faster. Sarah's website: www.mysweetestmemories.com Learn more about Reliable Revenue and get on the waitlist here: thesocialsalesgirls.com/reliable-revenue
Feb 23, 2021 • 16min
47. My Strategy for Reliable Revenue
My strategy for Reliable Revenue Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episode, I'm bringing you behind the scenes of our Reliable Revenue Experience. Listen in, and I'll tell you exactly what it is, and why it works so incredibly well. You'll see how you can get reliable revenue because I want you to see what's possible for you when you become the marketing expert in your business. Lastly, I'll share what happens if you join us for this year's Reliable Revenue Experience. Get on the waitlist to join Reliable Revenue: thesocialsalesgirls.com/reliable-revenue
Feb 16, 2021 • 1h 1min
46. Grow the Business of Your Dreams. Faster.
You're building the business you've been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen in, and you'll meet four Shop Owners who supersized their businesses last year. They'll tell you about their business transformation, and how they were able to super size their results in only a year. I know many of you need to hear what they're sharing, because it will show you what's possible for you to achieve this year. Alison owns www.easeliving.com Joanne owns steelpony.com Jennifer owns www.jjcaprices.com Nicola owns: www.theaccessorybarn.com If you'd like to get an invitation to join us in Reliable Revenue this year, drop your email here: thesocialsalesgirls.com/reliable-revenue
Feb 9, 2021 • 41min
45. How to grow to multi 6 figures when you're strapped for time
Lesley is on track to grow a million-dollar business in just a few short years. In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she'd known at the beginning of her journey. It's so valuable for you to know this, because even though we feel pressure to do "all the things", the results we get generally come from a few things. There are things we can let go. When you're pressed for time, it's even more important for you to get this straight. Make sure you listen all the way through, because in the last few minutes, Lesley drops pure gold. A strategy she's used to grow her big, beautiful business even though she only has a few hours a day to work on it. It's so good, I want to give it a try! You can find her here: hummingbirdlanefabrics.com
Feb 2, 2021 • 26min
44. Basically all my sales from these 4 things (2020 recap)
When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit. My sales should be better, and I should be growing faster. I wonder if you feel that way about your business too? Anyway, I know we're all juggling a lot, and none of us have as much time as we want when we have a growing business, and a list of ideas as long as our arm. So in this episode, I'm drilling down and sharing exactly what worked to get sales. The tactic. And I'm sharing what I did that worked because I know there will be something in that list that you can grab and implement. And it will make your business better. Grab a pen. And last thing: If you want to make yourself feel better fast, take a look at what's working in your business. Use a chunk of time, like 6 months or a year. I promise you'll feel like you can control your results, and you'll walk away with a short list of things you can do to grow this year.
