The Ecommerce Roadmap

Have you ever thought about selling your business? Even if you're not ready to sell your business right now, you'll want to listen to this episode. Today I'm sharing a conversation I had with my good friend Ciara Stockeland. Between us, we've sold 5 of our own businesses, and helped several others sell theirs too. We're sharing what's possible, so you'll want to grab a pen and take some notes. Listen to hear: Where you are most likely to find a buyer for your business What's most important for you to take care of before you sell How you can get started Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life. As you glide into the Holidays and prepare for a new year, I know that taking the time to do this is the best gift you can give your business. It will set you up to eliminate overwhelm and get clarity on your focus. Listen to the episode, and then come do the work below! Here are the questions you need to ask yourself: Current status of my business: What is my exact revenue for the past 12 months? What exactly have I paid myself in the last 12 months? What is working in my business now? What is not working in my business now? How many days/hours am I working each week? Is my business profitable? 12 month vision of the status of my business: What exactly will annual revenue be? What exactly will I pay myself? What exact problems will be solved? What exactly will my focus be? How many days/hours will I work each week? What will my profit be? Next Steps: The $500/hr job you're not doing: https://thesocialsalesgirls.com/the-500-hour-job-youre-not-doing-episode-110/

We're wrapping up the busiest time of the year. As I'm recording this our members are posting breakdowns of their Black Friday events - and sharing their results. And I was reminded of 2 things: It is always a numbers game. Your results are always a product of all the work you do year round, not just in the fourth quarter. You have more control over your results than you think. I promise you. But be gentle with yourself, because it takes time to learn how to grow your sales online. So here's what I want you to do: I want you to flip your thinking about the value of quick wins vs playing the long game. Let's go back to basics. This week, I'm bringing back an episode that I recorded early in the year. It is the most played episode of 2022, and it's even more relevant today Over the next few weeks – I will share what's working now to get more sales- for our members and for me. Today I'm encouraging you to think strategically about your business. I'll tell you how. It's not so hard! Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It's a Gated Page. It sounds fancy and technical, but it's not really. In the episode, we're talking about how you can create a full screen pop-up to "gate" a Page or Collection. One of the easiest Collections to use for this strategy is a "Sale" collection. Here's how it works: When web visitors click on your "Sale" collection from the navigation, any visitors who are not on your email list will see a full page pop up that tells them this collection is "Reserved for insiders only. In order to see the collection, they need to enter their email address. Once they submit their email, the pop-up disappears and the collection is reveled. Here's why it's important to you: First, you don't have to offer a discount to get a new lead. The hook is "exclusivity" But here's the best part: These visitors have high purchase intent. It's not unusual for the submit rates on this pop-up to be double the submit rates on your discount pop-up. And these new subscribers are Buyers. Claudia sees this list of subscribers convert at 16% - 25%!!! It's a strategy that you can use too. Grab a pen, and listen to the episode. You'll get step by step instructions so you can set it up too, and I share ideas that will open your mind to how you can use a Gated page on your site. https://www.storetasker.com/experts/claudia-howard?ref=socialsalesgirls

There's one thing I recommend you do now to get more sales, and it's time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I'm talking about taking some time to focus on converting the unconverted. In plain language, I want you to acquire some new customers this month. The weeks between Thanksgiving and the end of the year are your best opportunity to get the non buyers on your list to hit that buy button and check out. Here's what I think you should do: Decide on the date you'll ship before Christmas. Figure how many weeks you have between today and your last shipping date Choose a product to feature each week Build a segment of people who are on your list and haven't purchased. Name it "non buyers" Create a personal email, from you for each product Listen to the episode for tips on the subject line and email content (it's easy and compelling) Include your "last day to ship" in big, bold text. This is your reason to buy now. Send the email 3 times during the week. Here's the strategy -->Day 1: Send the email to your "non buyers" segment -->Day 2: Change your subject line and send the same email to everyone who did not open -->Day 5: Send the same email to everyone who opened or clicked, but didn't buy. This is a simple, repeatable strategy that you can use every single month to acquire new customers. Create a reason to buy using scarcity, urgency, or exclusivity, and you'll be all set! Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

It's no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores. Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there was a period of uncertainty, at the end of the day, most stores had a solid 18 months of growth. More customers buying more stuff. This year I'm hearing from many store owners that business is hard - not all store owners, but many established stores are working harder than before to maintain their sales, or even get fewer sales each month. In this episode, I'm going to share the cause of this - from my experience, and then I'm going to send you off with some instructions, so that you can 1) Take a look at your situation 2) Determine your "best" next stepsI get to see a lot of Shopify dashboards, and dig around behind the scenes of lots of successful stores. And when someone tells me business is tough, and they're doing all the things - they haven't changed their marketing, but they're just not getting the results they used to get, I can pretty much tell them what the problem is. Listen in. I'll tell you how to assess your store, and give you your best next step to get back on track. Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

There's something I want you to check today. And even if you're not feeling like sales are slow, you might not be taking advantage of this opportunity to get more sales. Most people aren't. When you feel like your sales are stagnant, there is one thing I want you to check. Traffic - specifically traffic quality. Once you've hit that magical 3000 web visitors/ month - you need to maintain it, but there's a huge opportunity to get more sales without spending more money or trying a new tactic. Here's a fact: People who visit your website multiple times are 2x more likely to buy than people who visit for the first time. Let's think about 2 stores that each get 10,000 web visitors a month. Store 1 has 10K visitors, and 70% of those visitors are first-time visitors and 30% of those visitors have visited at least 2x. Store 2 has 10K visitors, and 90% of those visitors are first-time visitors, and 10% of those visitors have visited at least 2x. For simplicity, let's say that both stores have the same conversion rate. First-time visitors convert at 1% Visitors who have visited at least 2x convert at 2% Store 1: 7000 x 1% = 70 orders 3000 x 2% = 60 orders Total 130 orders Store 2: 9000 x 1% = 90 orders 1000 x 2% = 20 orders Total 110 orders This a stat that you'll find in Google Analytics, Go to Audience → Behavior → new vs Returning → Filter - 90 days. Look at your % new visitors and your % returning visitors. Look at your conversion rate for new visitors and compare it to returning visitors. How to improve your returning visitor rate, Most important: Consistency. You don't have to do something new Consistently post on social media, giving people a reason to click2) Build warm audiences and retarget them consistently at a low budget Email your list every week and make you give them a reason to click Prioritize list building - measure # of new contacts every week. Give it a try. I promise you. You'll see results. Here's a Link to Podcast Episode #92 A simple $10 ad strategy: https://thesocialsalesgirls.com/a-simple-10-ad-strategy-episode-92/ Grab your copy of "Emails that Sell" here: https://thesocialsalesgirls.com/136

Listen till the end to hear Sile's sales results! Do you ever talk yourself out of running an event to get sales because you have a whole list of reasons why it won't work for you? "Susan Bradley, thank you for the amazing training" My Secret Sale kicked off at 7am this morning and I've already got €376 worth of sales. I know that doesn't sound like much to many of you but that's literally the most I've made in months, and my email list is teeny tiny. Doing this one event has grown my list from 17 to 40. Sile (pronounced Shelia) joined the Inner Circle a month ago, and she's just learning to build her audience and get traffic to her site. We all need sales, even when we're starting to grow, right? Sile grabbed a lesson from "Get Sales Now" in her classroom and implemented it fast using the scripts and templates that were provided. She got her event launched, grew her email list, and had an incredible boost in sales. You can see Sile's site here: https://www.thefragrantnest.ie/

Recently, I had an eye opening experience that flipped my thinking about being busy. About 5 minutes later, I had an "aha" moment when I connected the dots and realized how much money we waste in our business when we operate in a constant state of busyness. In this episode, I'm sharing my ridiculous story because it demonstrates how easily we fall into this pattern. The short version is that I want us to be more aware of how we go looking for solutions to solve our "noisy" problems. We hire a virtual assistant, an expert, or buy a course, or join a program. And then we only go half way, and we don't get the results we hoped for. We can't abdicate responsibility for our results, yet we do this all the time. I made a list of tips for working with Experts and Service Providers. I think it works for Courses and Programs too.When you follow this process, you have an improved chance of success: Communicate the outcome you're looking for Get buy in from the expert Find a way to measure the results Ask them what they need from you to be successful Make it easy to work with you Demonstrate that you are invested, and they'll be more invested

Need some quick sales? Listen up! In this episode, you'll learn about a super simple event that you can get up and running quickly. It's easy to set up, and it's an event you can run at any time of the year. Christal Anger is a new Inner Circle Member who joined us a few weeks ago. Recently, she posted this in our Inner Circle Group: "I just wanted to thank Tania Bisaz for teaching me about the relationship event! I got 35 sales from it. I really appreciate the ideas and teachings in this group!" When I saw her post, I knew I had to get the whole story. The Relationship Event is in the Inner Circle Module "Get Sales Now" It's really just a few emails and social media posts. The training includes scripts for your Social media posts and templates for your emails. It's super simple, and you can do it fast. Listen to Christal as she shares what she did that got her 35 sales fast. If you're an Inner Circle Member, go grab the training and implement it this week. If you're not a member, take some notes. You can do this - and get some sales now! Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday