The Ecommerce Roadmap

In the world of e-commerce, maximizing profits can feel like an elusive goal. You've set up your online store, but the question lingers: "Am I making enough money?" In this episode, we are unraveling the mystery of Gross Profit – the ultimate key to your success. If you've ever wondered why your hard work isn't translating into significant earnings, this episode breaks it down with clarity. Here's what you'll learn: Unraveling Gross Profit: Understand the crucial concept of Gross Profit and why it's the key to your e-commerce success. Profitability Secrets: Learn how a seasoned e-commerce expert sets minimum profit targets and manages her finances. Data-Driven Decision Making: Explore the power of analyzing sales data, expenses, and the importance of pricing strategies. Tune in to gain practical insights, from crushing debt to simplifying your financial strategy. Supercharge your e-commerce business, make informed decisions, and give yourself the raise you deserve. Don't let financial uncertainty hold you back – listen in and transform your e-commerce venture into a profit-making powerhouse! Episode Website: https://thesocialsalesgirls.com/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188 Related Links: Find Alison's website here: www.easeliving.com Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/ The Secret To Getting Paid: https://thesocialsalesgirls.com/the-secret-to-getting-paid/ How To Have a Business That Pays You Well: https://thesocialsalesgirls.com/how-to-have-a-business-that-pays-you-well-episode-2/ Ditch Your Decision Fatigue: https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Ever felt like trying to get more new customers is like pushing a boulder up a hill? We've all been there, and there's a good reason why you aren't making faster progress. The truth is, building a solid foundation for steady sales isn't exciting (or quick), but it's absolutely necessary. So, here's the scoop on how to steer your ship toward reliable sales. It all starts with understanding the magic of Customer Acquisition Cost (CAC). We'll show you how to unravel its secrets and make it work for you. Discover the power of tracking the vital metrics that can genuinely transform your results and steer your focus in the right direction. And don't worry; it's not rocket science—it's all about taking intentional action and having a problem-solver mindset. Join us in our latest podcast episode, and you'll be one step closer to unleashing the cha-chings your e-commerce business deserves. Episode Website: https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187 Related Links: Get our free Downloadable Cost of Acquiring a Customer Workbook: https://thesocialsalesgirls.activehosted.com/f/91 Want More Sales? You Might Be Missing These 3 Things: https://thesocialsalesgirls.com/want-more-sales-you-might-be-missing-these-3-things-episode-179/ The 10-Minute Checkup - A quick, 10-minute guide to understanding customer metrics and benchmarks: https://thesocialsalesgirls.com/a-10-minute-checkup-you-should-do-today-episode-157/ How to Have More Cash in Your Business: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Picture this: you're facing a tough day in your e-commerce business, and the weight of numerous decisions is pressing down on you like a heavy burden. We've all been there. Running an online product-based business can sometimes feel like an uphill battle Join us on this podcast with Krista Williamson, e-commerce business coach. Discover the game-changing Decision Filter technique to banish decision debt. Learn how to Define outcomes Align with your goals Find clarity in every choice you make. Say goodbye to fear and confusion, and hello to confidence and control. Tune in now to simplify decision-making and unlock your e-commerce business's full potential. Related Links: Connect with Krista on Instagram: https://instagram.com/kristawilliamsoncoaching Stop Spinning and Get More Done: https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/ The One Thing Even Smart Business Owners Get Wrong: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174/ Slash Your To-Do List and Get Better Results: https://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks. Tune in and learn: How to target the right audience, leverage Google retargeting ads, and optimize your site for conversion Ana's persistence and strategic approach through email marketing, social media, and retargeting Why setting the right margins, emphasizing product quality, and using upsell tactics can skyrocket your revenue Gain valuable insights to elevate your e-commerce strategy for higher conversion rates and profitability. Don't miss this episode—it's all about quality over quantity! https://thesocialsalesgirls.com/struggling-to-sell-your-high-priced-products-you-could-be-be-missing-one-thing-episode-185 Related Links: 3 Genius Strategies to Increase AOV: https://thesocialsalesgirls.com/3-genius-strategies-to-increase-your-aov-episode-72/ Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/ Forget Everything You Think You Know About Pricing, And Be Profitable: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/ 3 Reasons Why You Can't Ignore Google's Super Smart PMax Ads: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181

Discover the success story of Chontelle Fossey, a business owner in New Zealand who sells live house plants. Learn about her rapid growth and transformation, and the 6 steps she took to achieve her goals. The podcast discusses strategies for success, improving conversions, optimizing ads, and the importance of perspective and time management in building a business. Don't miss out on the valuable tips and tricks shared by Chontelle on improving sales and boosting your own progress.

Tired of the rollercoaster that can be running an ecommerce business? Join us in this game-changing podcast episode, where we flip the ROI (Return on Investment) conundrum on its head. Our guest, Ciara Stokeland, offers a fresh perspective that can completely change the way you think about your ecommerce journey. Ciara advocates a broader approach to ROI. She encourages us to apply "ROI thinking" to every aspect of our business. Start with a budget check to assess costs' impact on your net profit, then set clear ROI expectations. Discover how to strategically make ROI thinking a cornerstone of your business strategy. Remember, "resources" don't just equal money; your time and effort are equally crucial. Transform your e-commerce success by embracing ROI thinking and making strategic choices. Before you swipe that credit card or commit to a new project/course/strategy, tune into this episode and unlock your business's full potential. https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183 If you'd like to connect with Ciara and explore her expertise further, visit her website at https://www.ciarastokeland.com/ Related links: How To Get Control of Your Money https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/ A Profit First Expert Shares How To Manage Inventory https://thesocialsalesgirls.com/a-profit-first-expert-shares-how-to-manage-inventory-episode-82/ Grow Up Your Business and Get More Profit https://thesocialsalesgirls.com/grow-up-your-business-get-more-profit-episode-77/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Do this now, and be confident that you are on the right track. As we head into the 4th quarter, I'm looking back to my first Q4 at my project store, Sock Doggo. Even though progress felt slow, there were some clues about what was working, and how I could stay on the right track to reaching my goal of $50K. Many store owners often feel behind, and like they have no idea what's working in their business. This episode is for everyone who feels a little lost and wonders if they'll ever reach their goals. Listen in as I share how you should use your ecommerce store's numbers to quickly and easily know exactly what your next steps should be. It's easier than you think! Get all the details here: https://thesocialsalesgirls.com/do-this-now-and-be-confident-that-you-are-on-the-right-track-episode-182 More Resources: Learn more about our event with American Doxie here: https://thesocialsalesgirls.com/heres-what-our-partnered-event-cost-and-what-we-got-in-return/ Free resources on my website: https://thesocialsalesgirls.com/resource-library/ Learn how to use your Google Analytics data: https://thesocialsalesgirls.com/7-clicks-to-google-analytics Google Analytics report for those ready to focus on conversion: https://thesocialsalesgirls.com/secret-to-conversion-cheat-sheet/ Email marketing cheat sheet to get started now: https://thesocialsalesgirls.com/email-marketing-cheat-sheet Not sure what you should focus on next? Learn what stage you're in and next steps here: https://thesocialsalesgirls.com/growth-plan-action-checklist Important Update: Google Analytics and GA4: *As of July 2023, Google Analytics is being replaced with GA4.* If you're still able to access Google Analytics, refer to this guide for help understanding your data. Use this guide if you're ready to focus on conversion. If you're not on GA4 yet, you need to be! This is how Google will track your metrics moving forward. We're still learning about everything GA4 has to offer. Learn more about GA4 here on the podcast. Inner Circle members, your GA4 training is here. Inner Circle members get access to our Google ecommerce coach Leona. Leona keeps members updated on everything Google. Join the waitlist for the Inner Circle here, so you can get the latest information as soon as we have it: I want in! -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Join me and our Google expert Leona Griffin for a deep dive into Google's latest advertising game-changer, Performance Max Ads (PMax). Here's what you'll learn: What Is PMax: Discover how PMax harnesses AI to target your ideal customers in the post-iOS 14 era, making Google advertising simpler and more effective. Master Google Merchant Center: Learn how to supercharge your product listings for organic and paid traffic, turning browsers into buyers. 3 Reasons to Try PMax Ads: Explore how PMax boosts targeting, maximizes ad spend across platforms and engages users with exclusive formats like video shopping ads. Listen in to hear the secrets of PMax, and find out how e-commerce store owners are achieving impressive results, all while keeping your budget in check. Don't miss out on this game-changing opportunity – your business deserves it! Episode website: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181 Related podcasts: Simple SEO You Can Do Today https://thesocialsalesgirls.com/simple-seo-you-can-do-today-episode-108/ Learn how to build an SEO Sales Funnel https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161/ A Powerful 10-Minute Keyword Research Strategy: https://thesocialsalesgirls.com/store-owners-get-results-from-this-powerful-10-minute-keyword-research-episode-177/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this episode my Social Media Manager Katy Schlegel shares how you can get back hours of your time every week when you outsource your Social Media. Listen in, and you'll learn: The 3 things you must do before you offload this task How to set your Social Media Manager up for success A simple way for you to see your results of the work and know the expense is worth it Taking the steps to set your new hire up for success will allow your new hire to thrive and do their best work. You'll be able to get back hours every single week, stop stressing about what to post, and actually see the results of this work! Episode Website: https://thesocialsalesgirls.com/how-to-hire-someone-who-creates-better-social-media-posts-than-you-episode-180 Links mentioned in this episode: Purchase Social Media made Easy here: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2/checkout Book a time to watch the Sales Funnel (Big Picture) Workshop here: https://watch.thesocialsalesgirls.com/s/EotcIX The powerful work that will get you to your goals: https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ Move the needle in 60 minutes: https://thesocialsalesgirls.com/move-the-needle-in-60-mins-episode-153/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

It's one thing to create a great-looking website and quite another to get consistent sales on that same site. Once your store goes live, there's no concise handbook, or step by step process to follow. You're looking up at the mountain; it's frighteningly high, and there's no clear path. Here's how to let 3 Key Metrics be your guide to scaling your ecommerce business. We're going to dive into Traffic, Conversion Rate, and Average Order Value. It might not be sexy or fun, but it's hard either. And that's great news for us mathematically-challenged folks or just already-overwhelmed folks! I promise you can do this and it WILL make a difference. Mentioned Links: Running A Proof Of Concept Event. Top 3 Tips For Increasing Your Conversion Rate. How To Get Traffic Without Spending A Fortune On Ads. The Fastest Way To Increase Your Average Order Value. -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now