The Ecommerce Roadmap

A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. As I was listening to these smart, successful store owners tell me what’s going on in their business now, and what they’d like to accomplish this year, a lightbulb went off, and I thought, “oh my gosh, I remember doing this”.  When it happened, I knew I had to share it, because it’s something that we all get wrong.  If nobody points it out, we do it over and over.  It keeps us stuck.  Your time is your most valuable asset, and it’s critical that you spend it on the right work.  It’s easy to get caught up in the busyness of your business. Listen in and hear my simple process that will stop the spinning, and give you clarity on where to focus your time and energy. Head over to the Episode Website (link below) to get the instructions. Links mentioned in this episode: Episode Website: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174 Link to Reliable Revenue Page: https://thesocialsalesgirls.com/reliable-revenue/ Link to Mastermind Page: https://thesocialsalesgirls.com/mastermind-accelerator/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now    

Is keeping up with Social Media a constant source of stress for you? Do you feel like you should have a plan, but don’t even know what that even looks like? Are you wondering if all your effort is even worth it?    What if you had a plan that allowed you to have one meeting a month (with yourself or an assistant) where you decide what you’re featuring each week, and you could walk away with 4 weeks worth of posts and videos that are aligned with the promotions you have planned for email.   Today, I’ll show you how to make Social Media Easy AND how to do it in a way that has a measurable impact on your sales.  Listen in and learn: What your Social Media Goal should be, and how to tell if it’s working A simple tweak you can make  that will have a big impact on your results A framework that will make creating your content so easy that you can actually hand it off to a helper Links mentioned in this episode: This kiss of Death. Are you doing this? https://thesocialsalesgirls.com/the-kiss-of-death-are-you-doing-this-episode-155/ The Anxious Adventurer Podcast: https://www.mariposaskies.com/the-anxious-adventurer-podcast/   Mariposa Skies on Instagram: https://www.instagram.com/mariposaskies/ Learn more about our new course Social Media Made Easy: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2 -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Are you leaving money on the table? In this episode Susan chats with our Inner Circle Ecommerce Coach, and email marketing expert, Claudia Howard about Abandoned Cart emails.  As a Coach and service provider in the Inner Circle, Claudia knows that most store owners are leaving money on the table by not taking the time to “supersize” their abandoned cart email flows.  In this episode, Claudia shares:  The super conversion basics your emails might be missing The common mistakes with filter and settings that negatively impact your conversion How one tweak to your flow will result in more profit Listen in as we share a surprising fact, and 6 tips that you can implement and start making more money today.   Links mentioned in this episode: Listen to this podcast with details on how to avoid this sneaky little conversion killer. Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard Website for episode: https://thesocialsalesgirls.com/abandoned-carts-3-steps-to-make-more-money-on-autopilot-episode-172/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

This little Mistake is a Conversion Killer If you’re a store owner using Shopify, this is for you. Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing expert, Claudia Howard. Claudia was sharing some abandoned cart strategies to make more money, and she said something that stopped me in my tracks. Listen in to hear about this sneaky little conversion killer, and then go check your shop’s settings. Here’s what you need to know: This is part 1 of a 2 part series sharing abandoned cart strategies for all store owners to make more money, so listen to episode #172 next week This Theme specific setting is not recommended for most stores This setting can impact your overall conversion rate and abandoned cart conversions   Website link: https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171 Links mentioned in this episode: Listen to this podcast with another “money making” tip from Claudia: #154 Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

Are you ready for GA4?  Next month Universal Analytics will stop collecting data, and like it or not, we’ll all have to learn how to gather and analyze our data from GA4. I asked our Google Coach, Leona Griffin to join me on the podcast today and give you some tips on what to expect when you start working with GA4. Listen in as Leona shares the top 6 things you need to know about GA4.  Grab a pen. When we’re done, you’ll know the changes you can expect to notice in your data,   and how you will apply them to the work you’re doing now. Links mentioned: Click here and register to watch this Workshop and Build your Sales Funnel. GA4 TuneUp Package: https://www.sassycheetah.com/g4-tuneup Link to website: https://thesocialsalesgirls.com/ga4-5-knowledge-bombs-that-will-calm-your-nerves-as-you-make-the-transition-episode-170 -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities. Kelli has a “to do” list as long as her arm. She’s feeling like all the tasks on her list are important, and she’s completely overwhelmed when she tries to decide where to invest her time. Susan walks Kelli through her process to identify priorities and feel confident that she’s on the right track. Listen for:  The common mistake that will keep you feeling overwhelmed. The “aha”moment when Kelly identifies what her business needs now. Susan shares an extra little gem: The secret to conversion. Use this simple process every time you feel “decision overwhelm”, and reach your goals faster.  Links mentioned in this episode: https://thesocialsalesgirls.com/a-hot-tip-that-will-make-you-money-episode-154/ Here’s the process that I use to find the time to get big things done: https://thesocialsalesgirls.com/how-to-get-big-things-done-my-little-secret-episode-49/ Grab the Guide, Emails that Sell here: https://learn.thesocialsalesgirls.com/emails-that-sell-guide/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

Are you carrying around a big list of tasks you need to complete, and feeling like you are always behind? In this episode I’m sharing a process for slashing the items on your “To Do List” without creating even more stress about all the things you’re not doing.  Listen in and learn: Why a big “TO DO LIST” is the Kiss of death for people like us. The 3 step process to figure out what your Business needs right now. How to spend more time working in your zone of genius.  Episode website: http://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168 Links mentioned in this episode: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

In this episode, Susan shares a pricing strategy that most store owners don’t use. Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term.   You’ll learn: Why you can’t afford to sell anything for $10 A different way to calculate the selling price of your products How to make sure you get paid and have funds available to hire help Listen in as Susan shares this pricing strategy, and explains how you can use it effectively in your business. Episode page: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167 Links: Video: https://thesocialsalesgirls.com/the-secret-to-getting-paid/ Podcast Episode 43: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don’t understand why they are chronically short of cash in their businesses. After the episode was released several store owners reached out to me to share their struggles with cash flow. Some were looking for advice, but many just wanted to express their thanks for normalizing a topic that is embarrassing and often creates feelings of failure. Karen Steuer is a long time client, and owner of Tangled Roots Herbal, a multi six figure business that includes a brick and mortar location and an ecommerce shop. Karen has been struggling with cash flow for some time, and needs some advice. She’s at the point where she’s exhausted by the stress, and wants to solve her cash flow problem this year, even if it means that she needs to make some hard decisions. I asked Karen if she’d be willing to jump on a call with me so I could have a look at her current situation and give her some recommendations about how she can create a plan to move forward with more cash in her business. Karen has generously allowed me to share our conversation. We agree that any store owner can follow the process we used to check the financial health of their business. Listen in to learn: How to find the cause of your cash flow shortage. Why cutting expenses is not a long term solution. The pricing mistake that will kill your business. Plus, the steps Karen needs to take before she can be cash flow positive. Episode website: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/ Links mentioned in this episode: https://thesocialsalesgirls.com/how-to-have-more-cash-in-your-business-episode-164/ https://thesocialsalesgirls.com/youre-probably-wasting-money-on-this-episode-134/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

Almost every one of us thinks about how to grow our sales every day. In fact, most Store owners have a sales goal in mind that will make them feel like they are successful. But did you know that it’s possible to reach your “successful” sales goal and actually have even less cash on hand than when your big goal was just a dream? Today on the podcast, I’m sharing why I think you should create a plan to scale your sales. In this episode, you’ll see: Why scaling your sales is the most profitable way to reach your big goals. What you must do before you can scale successfully. How you’ll know you’re ready to scale.   I’ll also give you some offer strategies that you can use to scale, and for inspiration, I’ll share some examples of stores that have offers that scale well! If you enjoyed this episode, you’ll want to listen to Episodes 69, 111, and 112 to hear how some super smart clients created their scaling offer.  https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/ Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ “Insightful, actionable, and engaging! I learn so much every single time I listen. I can’t believe this information is free  - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.  Click here, scroll down, tap to rate with 5 stars, and select “Write a review”. Let us know what you find most helpful about the podcast!