The Ecommerce Roadmap

Have you been spending too much on ads and making too little progress? You're not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time. So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In this episode of the podcast, Tina is letting us in on her year of collaborations. In it you'll learn: The 3 types of organic events she ran throughout the year How she identified and organized her collaborations Her jaw-dropping results (and how you can get them too) Listen in and get started with Tina's genius strategy here: https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/ Related links: "The One Thing: by Gary Keller https://the1thing.com/book/ The Best Strategy for Organic Growth https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/ Think Out of the Box for Organic Growth https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/ Massive Growth Organically? Yes You Can https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable, and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars, and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Come join me for this lesson on Keyword Research with Sarah Stenzhorn, our Ecommerce Coach, specializing in SEO. You'll learn how eCommerce store owners like us can get more organic traffic by investing some time in a Keyword strategy. You'll learn how to do keyword research, the recommended tools to use, and Sarah will leave you with her best tips for your overall keyword strategy. You'll be able to implement quickly and start seeing results. Here's why this episode is for you, EVEN if you don't "do" SEO. Without some type of keyword research, you don't know whether the terms and phrases you're using are helping or hurting you in the search engines. Working on your SEO a little at a time, you may see results in as little as 30 days but expect it to take several months to see large shifts. Highly competitive keywords can take months, or even years to rank for. Start with long tail keywords for the quickest traffic wins. You should only use 1 keyword phrase per page of your site. You don't want to try to rank multiple pages for the same keyword phrase. This confuses Google, which will ultimately decide which page to rank or none at all. Review a few keyword research tools and decide which is best for budget and time. For a demonstration of any of the tools or help with using them, Inner Circle members can book a call with Sarah, our Inner Circle Ecommerce Coach, specializing in SEO. You'll find her booking information in your classroom. Links mentioned in this episode: Ubersuggest: https://neilpatel.com/ubersuggest/ Keywords Everywhere: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp Google keyword Planner: https://ads.google.com/intl/en_ca/home/tools/keyword-planner/

Have you built your Sales Funnel yet? If not, today I'm sharing a story that will make you realize that you shouldn't put it off any longer. I'm sharing it because it's relateable to new and experienced store owners. I think THIS is the "reason" it's hard to grow your sales. You don't have a Sales Funnel. Building a Sales Funnel must be a critical part of your work each month. I want you to meet Renee Harris. She's a long time Inner Circle Member with a successful shop that supports her family. She's smart, resourceful, and she's got a great business that pays her well. Recently, business was getting tough for Renee, even though she's a good Merchant. Renee's sales had been down over the past 2 years, and she was frustrated. Every month, she felt like she was reinventing the wheel with new tactics she was using to try and get her sales back to where they had been. No luck. She even came up with a bunch of new products to try and tempt more people to buy. No luck again. Sales were flat. So in January, when we released the new Sales Funnel training in the Inner Circle, Renee decided to jump in and give it a try. Even though she's experienced, successful, and she already had a six figure store, she figured it was worth a try. Once she built her Sales Funnel, Renee saw exactly what she had been missing. Five months later, sales are up 28%. Listen in to hear what Renee did to grow her sales. This is a great opportunity to see the real numbers behind the scenes of a successful six figure store. I'm so grateful for Renee's generosity. Her share will help a lot of store owners! Mentioned links: https://hardlotion.com/ https://www.bonjoro.com/integration/shopify https://parenttheirpassion.com/ Related Episodes: Podcast episode 162: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ Podcast episode 147: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/ Podcast episode 153: https://thesocialsalesgirls.com/move-the-needle-in-60-mins-episode-153/ Podcast episode 160: https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this episode, Susan shares why it's crucial for every store owner to focus on making their products visible to a large audience of people every month. Most store owners have no idea that it's possible to do this easily and for a very tiny budget and that you can actually track and measure the size of your audience. You can start building your audience today, and in a few weeks, you'll see significant growth. If you need help, we'll show you how to do it, step by step in our course, Ads Made Easy. Once you start building your audience, you can turn your attention to building a Sales Funnel that is unique to your store. Each month, you can measure the number of people in your sales funnel from the audience all the way down to the point where people become buyers. Implement this strategy, you'll be able to understand why you're not reaching your sales goals, and even make a plan for steady, sustainable sales growth. Links mentioned in this episode: A Simple $10 Ad Strategy: https://thesocialsalesgirls.com/a-simple-10-ad-strategy-episode-92/ Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkout The "AHA" moment that took me 5 years to share: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/ Episode site: https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. As I was listening to these smart, successful store owners tell me what's going on in their business now, and what they'd like to accomplish this year, a lightbulb went off, and I thought, "oh my gosh, I remember doing this". When it happened, I knew I had to share it, because it's something that we all get wrong. If nobody points it out, we do it over and over. It keeps us stuck. Your time is your most valuable asset, and it's critical that you spend it on the right work. It's easy to get caught up in the busyness of your business. Listen in and hear my simple process that will stop the spinning, and give you clarity on where to focus your time and energy. Head over to the Episode Website (link below) to get the instructions. Links mentioned in this episode: Episode Website: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174 Link to Reliable Revenue Page: https://thesocialsalesgirls.com/reliable-revenue/ Link to Mastermind Page: https://thesocialsalesgirls.com/mastermind-accelerator/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Is keeping up with Social Media a constant source of stress for you? Do you feel like you should have a plan, but don't even know what that even looks like? Are you wondering if all your effort is even worth it? What if you had a plan that allowed you to have one meeting a month (with yourself or an assistant) where you decide what you're featuring each week, and you could walk away with 4 weeks worth of posts and videos that are aligned with the promotions you have planned for email. Today, I'll show you how to make Social Media Easy AND how to do it in a way that has a measurable impact on your sales. Listen in and learn: What your Social Media Goal should be, and how to tell if it's working A simple tweak you can make that will have a big impact on your results A framework that will make creating your content so easy that you can actually hand it off to a helper Links mentioned in this episode: This kiss of Death. Are you doing this? https://thesocialsalesgirls.com/the-kiss-of-death-are-you-doing-this-episode-155/ The Anxious Adventurer Podcast: https://www.mariposaskies.com/the-anxious-adventurer-podcast/ Mariposa Skies on Instagram: https://www.instagram.com/mariposaskies/ Learn more about our new course Social Media Made Easy: https://classroom.thesocialsalesgirls.com/offers/PtLkpup2 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Are you leaving money on the table? In this episode Susan chats with our Inner Circle Ecommerce Coach, and email marketing expert, Claudia Howard about Abandoned Cart emails. As a Coach and service provider in the Inner Circle, Claudia knows that most store owners are leaving money on the table by not taking the time to "supersize" their abandoned cart email flows. In this episode, Claudia shares: The super conversion basics your emails might be missing The common mistakes with filter and settings that negatively impact your conversion How one tweak to your flow will result in more profit Listen in as we share a surprising fact, and 6 tips that you can implement and start making more money today. Links mentioned in this episode: Listen to this podcast with details on how to avoid this sneaky little conversion killer. Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard Website for episode: https://thesocialsalesgirls.com/abandoned-carts-3-steps-to-make-more-money-on-autopilot-episode-172/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

This little Mistake is a Conversion Killer If you're a store owner using Shopify, this is for you. Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing expert, Claudia Howard. Claudia was sharing some abandoned cart strategies to make more money, and she said something that stopped me in my tracks. Listen in to hear about this sneaky little conversion killer, and then go check your shop's settings. Here's what you need to know: This is part 1 of a 2 part series sharing abandoned cart strategies for all store owners to make more money, so listen to episode #172 next week This Theme specific setting is not recommended for most stores This setting can impact your overall conversion rate and abandoned cart conversions Website link: https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171 Links mentioned in this episode: Listen to this podcast with another "money making" tip from Claudia: #154 Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Are you ready for GA4? Next month Universal Analytics will stop collecting data, and like it or not, we'll all have to learn how to gather and analyze our data from GA4. I asked our Google Coach, Leona Griffin to join me on the podcast today and give you some tips on what to expect when you start working with GA4. Listen in as Leona shares the top 6 things you need to know about GA4. Grab a pen. When we're done, you'll know the changes you can expect to notice in your data, and how you will apply them to the work you're doing now. Links mentioned: Click here and register to watch this Workshop and Build your Sales Funnel. GA4 TuneUp Package: https://www.sassycheetah.com/g4-tuneup Link to website: https://thesocialsalesgirls.com/ga4-5-knowledge-bombs-that-will-calm-your-nerves-as-you-make-the-transition-episode-170 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities. Kelli has a "to do" list as long as her arm. She's feeling like all the tasks on her list are important, and she's completely overwhelmed when she tries to decide where to invest her time. Susan walks Kelli through her process to identify priorities and feel confident that she's on the right track. Listen for: The common mistake that will keep you feeling overwhelmed. The "aha"moment when Kelly identifies what her business needs now. Susan shares an extra little gem: The secret to conversion. Use this simple process every time you feel "decision overwhelm", and reach your goals faster. Links mentioned in this episode: https://thesocialsalesgirls.com/a-hot-tip-that-will-make-you-money-episode-154/ Here's the process that I use to find the time to get big things done: https://thesocialsalesgirls.com/how-to-get-big-things-done-my-little-secret-episode-49/ Grab the Guide, Emails that Sell here: https://learn.thesocialsalesgirls.com/emails-that-sell-guide/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now