Multifamily Collective Podcast

In today’s episode, Mike Brewer reviews The Working Genius by Patrick Lencioni, the creator of the Five Dysfunctions of a Team. While Lencioni is known for his groundbreaking business models, Mike feels that The Working Genius falls short in comparison to his other works. This book introduces a model that helps individuals identify their “working genius” and understand team dynamics better, but Mike feels it might be a bit forced and not as impactful as his previous offerings.Is it worth reading? Maybe, if you have the time, but if you’re a fan of Patrick Lencioni’s earlier work, you might find this one a bit underwhelming. Watch or listen to Mike’s full review to see why he feels this book doesn’t quite measure up.🔔 Remember to like, comment, and subscribe for more insightful book reviews and business tips!

In this episode, Mike Brewer reviews The Bezos Blueprint: Communicating Secrets of the World's Greatest Salesman by Carmen Gallo. This book dives deep into the communication strategies used by Jeff Bezos, offering invaluable lessons for anyone wanting to improve their personal or organizational storytelling. Mike shares actionable insights and key takeaways, highlighting how this book can transform the way you approach both sales and communication. Highly applicable and easy to implement, The Bezos Blueprint is a must-read for anyone looking to elevate their storytelling and sales approach.📚 Key Takeaways:Proven storytelling techniques used by Jeff BezosStructuring narratives for different audiencesEnhancing personal and organizational communicationPractical strategies for better sales communicationIf you’re looking to boost your communication game or refine your storytelling, The Bezos Blueprint is the book you need!🔔 Don’t forget to like, comment, and subscribe to stay updated with more insightful reviews and tips!

Welcome to another quick episode of the Multifamily Collective! Today, Mike Brewer shares his thoughts on how SEO (Search Engine Optimization) is evolving in the multifamily industry and beyond. After listening to insightful podcasts like Multifamily Marketing Today and Tiff Talks Tech, Mike noticed a shift in the landscape of digital marketing.The future of SEO is not about marketing to humans directly—it’s about marketing to digital agents that are powered by AI and algorithms. These digital agents will curate, analyze, and present content tailored to individual preferences, narrowing down the choices for consumers, like Mike, making decisions on their behalf.🌟 Key Takeaways:SEO is moving towards digital agents—AI-powered assistants that make decisions for consumers.Your marketing efforts must adapt to reach these digital agents, not just humans.Content needs to be optimized for curation and decision-making by AI, narrowing down choices for potential tenants and customers.As we move forward, it's critical to rethink traditional SEO strategies and prepare for a future where AI and digital agents are the gatekeepers to the consumer journey. Are you ready for this shift?Don’t forget to like, comment, and subscribe for more insights on SEO, marketing, and multifamily leadership!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Welcome to another episode of the Multifamily Collective! Today, Mike discusses the future of AI-powered agents and their impact on both the workforce and consumers. As businesses and individuals adapt to AI's growing role, agents built on large language models (LLMs) are set to change how we approach work, research, and even creativity.Mike draws an intriguing parallel between the introduction of horsepower in cars and how the word “agent” is helping to ease the adoption of AI-driven technologies today. In both cases, we use familiar terminology to make the unfamiliar more accessible. The same is true with AI agents—an LLM is now taking the role of a trusted assistant or co-pilot, and this change will likely impact both enterprises and consumers.Key Takeaways:AI agents powered by LLMs are transforming the way we work and interact with consumers.The adoption of AI technologies is being made easier by using familiar terms like agent.Just as horsepower made it easier to understand car engines, agents help simplify complex AI systems.The world is moving fast, and as AI agents continue to evolve, the lines between human assistants and artificial intelligence will blur. Don’t miss out on staying ahead of the curve and embracing these changes!Don’t forget to like, comment, and subscribe for more on the latest in tech and leadership!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I’ve learned that clarity breeds trust, but a lack of transparency breeds mistrust. Today, let’s talk about the one thing that can make or break your team’s trust in you.In this episode of the Multifamily Collective, Mike Brewer explores a critical aspect of organizational culture: mistrust and how it often stems from a lack of transparency and clarity. If your team doesn't understand your intentions, expectations, or who’s responsible for key initiatives, chaos and miscommunication can quickly follow, eroding trust across the organization.So, what’s the solution? Clear communication! Mike discusses how crystal-clear directives and transparent leadership can help build a trust-based culture that drives success. The most important takeaway is that every action, conversation, and decision you make impacts the culture you're creating, and trust is at the heart of it.Clarity breeds trust, and trust is the foundation of a strong culture.A lack of transparency creates confusion and undermines team morale.Every interaction and decision contributes to the organization’s culture.If you want a high-performing team and a cohesive, positive culture, make clarity your #1 priority. Tune in to hear more about how transparent leadership can transform your team dynamics and drive success.Don't forget to like, comment, and subscribe for more leadership insights!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever been caught in the trap of broken systems and deafening silence from customer service?In this episode of the Multifamily Collective, I’m on the road—literally—sharing a raw and real personal experience. My wife and I are trying to lease a single-family rental home in Atlanta through a massive institutional landlord. Two weeks in, lease signed, money ready... and still no keys.Why?Because their internal systems are a mess.Automated emails, voicemails into the void, and a leasing pipeline that would make any seasoned multifamily operator cringe. I’m not here to bash a brand. I’m here to spotlight a serious problem—one that’s costing them money and eroding trust.If you lead in the Multifamily or PropTech space, you need to hear this. Bad tech + bad process + no accountability = broken business.We’ve got to be better.This industry deserves it.Smash that Like button and Subscribe if you believe in fixing what's broken and leading with purpose.

Ever wonder what it takes to lead in PropTech while staying deeply rooted in Multifamily operations?In this episode, I sit down with Annie Laurie McCulloh—newly minted COO at Reba and a true multifamily veteran—for a front-row seat into her incredible journey from applied mathematics to mastering both the operations and tech sides of real estate.We talk real-world insights.What it's like being the “translation layer” between data scientists and leasing teams. Why healthy tension in a boardroom is essential for innovation. And how AI isn't just a buzzword—it's quickly becoming the silent engine behind better decisions in our space.Annie also shares how intellectual curiosity fuels her leadership, the importance of pulling people up around you, and what success at Reba looks like in the next 12 to 18 months.Trust me, this one’s packed with wisdom you’ll carry into your next meeting.Like this content?Smash that 👍 and hit 🔔 to subscribe. We bring the real talk from PropTech leaders and Multifamily thinkers you need to know.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Are we entering a war on team members in Multifamily?In this episode of the Multifamily Collective, I share my take on what’s happening behind the scenes as return-to-office mandates tighten and AI steps in to compete for roles once reserved for humans.Many employees are still operating like it’s 2021 — expecting premium wages, remote perks, and enhanced benefits. But markets shift. Supply gets absorbed. Talent pipelines overflow.We’re seeing CEOs at Starbucks and JP Morgan put their foot down. AI is getting the first shot at new jobs. And in Multifamily, centralization and PropTech are rapidly changing how we staff our teams — from corporate offices to onsite teams.This isn’t about fear. It’s about awareness. If you lead in this space, you’d better know where the puck is headed.If you found this conversation helpful, hit that like button and subscribe for more leadership insights from the front lines of Multifamily and PropTech.

You and I both know it — the future of Multifamily hinges on connectivity, transparency, and simplicity.In this episode of the Multifamily Collective, we’re coming to you live from Apartmentalize 2025 in Las Vegas with Jared Sanders, President of CBX Connect. Jared brings decades of experience with giants like AT&T, T-Mobile, and RealPage — and today he’s on a mission to simplify internet network management for Multifamily operators.We unpack the truth about Bulk Internet, Managed Wi-Fi, and the looming bandwidth boom. Jared lays out why your residents expect instant, always-on connections — and how AI-driven homes are changing the game faster than you think.If you’re a Multifamily operator, asset manager, or PropTech leader who wants to stay ahead of the curve without overpaying for services you don’t need (yet) — you’ll want to hear this.Pull up a chair and join the conversation.Like what you hear?Hit that Like button.Subscribe for more raw, real Multifamily leadership insights.Let’s keep building better communities — together.

Ever feel like life won’t stop throwing punches? You’re not alone — and you’re not powerless.In this episode of Multifamily Collective, Mike Brewer reminds us of a simple truth: adversity is a brutal teacher, but gratitude is the ultimate antidote.When the world feels heavy — when setbacks, surprises, and self-inflicted wounds pile up — Mike shares one practical, powerful habit that grounds you: the gratitude walk.Step outside.Feel the sun.Remember how far you’ve come.Honor the battles you’ve survived — and the lessons that built your leadership.This message isn’t just about personal growth. It’s about showing up better for your teams, your residents, and your communities. Gratitude shapes leaders worth following.If today feels hard, lace up your shoes. Take the walk. Thank the struggle. Use it to fuel what comes next.If this resonates, hit Like and Subscribe. Stay connected for more insights on Multifamily, PropTech, and resilient leadership.