Multifamily Legacy Podcast

I’m coming to you from Hawaii, basking in the sun, rocking a Ric Flair style, and surrounded by sunsets and palm trees. This lifestyle is all about becoming a cashflow creator. Your paradise is possible! Today, we talk about branding when it comes to marketing and creating a branding guide. We’ll also chat about how to become an authority on raising capital. There’s a different call to action when you’re trying to attract money. Topics on Today’s Episode: A logo is not a brand; a branding guide with rules, platforms, colors, and other items identifies your brand With a branding guide, you can create award-winning marketing collateral Develop a branding guide over time, but don’t wait until it’s too late Create assets that attract capital and money Elevate your authority/credibility by making your marketing materials look great Copy your way to success; copy elements from others for your guide Create a bio that states you’re a big deal, no matter your level of experience No such thing as bad marketing, but bad publicity; position yourself and brand Come up with premeditated words that go with your brand and describe your business Create a podcast, YouTube channel, and other methods to step into authority Teach what you know and be a student to learn from others Be willing to put in the work; focus Be the person you want to be; take timeouts and have fun Links and Resources Mentioned: Kahuna Cashflow Calculator Kahuna Investments Kahuna Boardroom Corey Peterson on YouTube Visual Assets Elevate Your Status David Lindahl Les Brown Quotes: “People buy based on emotions.” Corey Peterson “There’s a different call to action when you’re trying to attract money.” Corey Peterson “They’re not creating the assets that they need to attract capital.” Corey Peterson Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Do you have a girlfriend or wife? Most likely, they are the ones who decide where you are going to live. They run the roost. You’re always going to try to live in the nicest and safest place that you can afford. But what men consider acceptable, women feel otherwise. Today, I’m joined by my wife, Shelley, to talk about all things necessary when doing improvements on your property that get you paid. Do you do too little or too much? What should they look like? What does a unit refresh standard or upgrade require? Let’s take an imaginary tour to paint a picture of what your units should look like! Topics on Today’s Episode: Replace cheap light fixtures, doorknobs, and other features to make the property appear fresh and nice Develop a refresh standard of what a unit should look like (hinges, knobs, etc.) Refresh standard does not cost much more money Out-of-towners looking for an apartment shop via the Internet, so use marketing on the Internet Small changes make renters/buyers feel at home, comfortable, and safe Use common sense to solve 99% of your problems Unit refresh standard typically only costs an extra $200-250, but the ROI is huge Change out toilets, and always have a low-flow toilet available, which conserves water Quotes: “When you’re going into a 70s or 80s apartment complex...it does not cost that much more money to do the refresh standard.” Corey Peterson “Mama wants to walk into her apartment complex and be blown away.” Corey Peterson “Common sense can solve 99% of your problems.” Corey Peterson Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

If you are an online entrepreneur or the face of your business, you need assets to market yourself for people to know, like, and trust you. Professional images elevate your status. Today, my guest is Daniel Woods, a photographer who specializes in personal branding. He got his start by taking his love of the ocean and transforming it into an adventure photography business. And then, he met Corey - who discovered the difference between a guy being behind a camera and a true artisan! Topics on Today’s Episode: Photographers need to understand the whole spectrum, including the gear, camera, and lighting Photography assets make you money; they drive marketing and messages Drowning in work social media post is successful because it’s different Post-work on photographs and videos; take now and make magic later Daniel loves entrepreneurship, people, and being creative As a photographer, Daniel gets to know you well and tells your story Vignettes are purposefully created for Facebook and Instagram ads; drives messages, such as about getting out of the hustle and grind Most people don’t know what “brand” is; you need a branding guide Video and audio assets help make you and your business a leader Do everything with a brand in mind and use assets Teach what you know, and learn what you don’t Links and Resources Mentioned: Daniel Woods Daniel Woods Instagram Daniel Woods on Facebook Tony Robbins Corey Peterson on Facebook Corey Peterson’s Hawaii video Corey Peterson’s NASDAQ video Corey Peterson’s ocean video Quotes: “There’s a difference between being a guy behind the camera, just pushing the shutter, to a true artisan.” Corey Peterson “Those pictures make Corey money!” Daniel Woods “Everything we do is epic!” Daniel Woods “I love entrepreneurship. I also love creativity.” Daniel Woods Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Titanium Investments has the typical story of a business starting out. Over time, the company retooled several times to make its dream come true. Complete faith and confidence led it to become successful. Today, my guest is Cassi DeHaas from Titanium Investments. She is a tenacious general contractor turned real estate investor because the grass is greener on the other side. Don’t fear taking a different path!     Topics on Today’s Episode: Cassi and her business partner, RJ Bates, are each other’s ride-or-die Titanium’s wholesale business has decreased, but still fixing, flipping, and renting When making adjustments to a business, address personal changes, too What drives and motivates Cassi is the “life” and making an impact on the world Learning and teaching; be a lifelong student and education junkie How Titanium started in Hawaii through “best buds” relationship Titanium uses hard and private money for real estate investments Share information and results for money to come to you; the product sells itself Differences between hard and private money; restrictions related to hard money Times when you need to focus on your business, and times when you need to unplug from the business Attach yourself to someone/mentor with good instincts about their business Learn how to tell a world-class story and evoke emotion about your business Links and Resources Mentioned: Cassi DeHaas email Titanium Investments Titanium Investments on Facebook The Titanium Vault podcast Les Brown Sell With a Story Quotes: “I’m a hustler. I make things happen.” Corey Peterson “I really hope, in the not-too-distant future, we will be buying our first apartment complex. That’s the goal.” Cassi DeHaas “Look at what we’ve done! Celebrate what you’ve done.” Cassi DeHaas Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Woohoo! I inked a deal and doing the happy dance. I got a $10.65 million property with cash flow along under contract in Waterloo, Iowa. I think we’ll start cash flowing about $100,000-$150,000 net sponsorship money. When we sell it, we’ll easily make another $3–$4 million. But it’s not about the money, but helping others! It’s cool when you get to a point where you don’t need the money anymore. Your cash flow comes in and exceeds all your bills, and you have lots of money left over. That is the amazing sauce in this business, and I want to help you find it. Think of an orchestra and all the pieces that come together to make amazing music. Topics on Today’s Episode: In the movie, Steve Jobs: “Most people play whatever, play violin or whatever. I play the orchestra. I’m the company leader. I play the orchestra.” As syndicators, our job is to play the orchestra, syndicate, and put all the pieces together for a deal Find partners and sponsors; hire great people to build a great property management company and make deals Avoid doing tasks you are not suited for; causes burn-out Establish professional and personal goals; and stick to them To get into the multifamily space: 1) Learn how to raise private money 2) Assemble your team and get deal flow from brokers 3) Do the work and underwrite deals 4) Put property under contract and fund it 5) Close the deal If something’s broke, you have got to fix it   Links and Resources Mentioned: Kahuna CashFlow Calculator How to Fund Your Deals with Eric Stewart Practicing Safe Syndication with Mauricio Rauld Hiring a Real Estate Virtual Assistant with Robert Nickell Kahuna Boardroom   Quotes: “Your cash flow comes in, it exceeds all your bills, and you have lots of money left over.” Corey Peterson “That is the amazing sauce in this business, and I want to help you find it.” Corey Peterson “Let’s go play this piece of music. Let’s go play this property and make it work.” Corey Peterson Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Take what’s complicated and make it simple. For example, multifamily investing is easier than you think. You can find deals, and make your money grow. But you need a tool to underwrite those deals. So, I am officially introducing the Kahuna Cashflow Calculator. It’s simple to use, and it works! I want to share with you how I underwrite because I want to be a roadmap to help you make it to the top, too.   Topics on Today’s Episode: I share a story about my dad, who taught me everything about life and who you should be: Help others I describe how my cashflow calculator works Broker sends you an operating memorandum (OM), which should include a rent roll to get the gross potential rents Subtract the physical vacancy at the property Determine the utility reimbursement fee (residential utility bill-back system, or RUBS) Calculate other income, including vending machines, laundry facilities, and any fees, to receive the affective gross income (AGI) Start calculating the expenses, such as insurance, security, and salaries (theirs and ours) on a per unit/door basis Net operating income (NOI): You can control or manipulate the value of a property Who wants to overpay for things? Wall Street wants a nice, steady, rising income The higher the cap rate you buy at, the better; the lower the cap rate you sell at, the better (but when you underwrite, be conservative) Make cashflow, a ton of money, and live a sunset and palm trees kind of lifestyle that will set you free Links and Resources Mentioned: Strategies for Building Capital with Dick Naas Kahuna Cashflow Calculator Kahuna Boardroom Tony Robbins AppFolio Quotes: “The great thing about this calculator, it’s simple to use, and more importantly, it works.” Corey Peterson “When you have a certain amount of success...it’s what you do to help others that really counts.” Corey Peterson “The higher the cap rate that you buy at, the better; the lower the cap rate that you sell at, the better.” Corey Peterson Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Multifamily Legacy  Episode 029 - It’s the Money or Real estate is the Vehicle, the Money is in the Money Today, my guest is Jay Conner, a real dude who has raised an unbelievable amount of capital and money. He has no superpowers, but he did learn the power of raising private money.   In this episode, we talk all about money. Years ago, Jay was told nasty smelling stuff is really the smell of money, so he looked for the nastiest, ugliest foreclosure he could find and ended up making $40,000. What could be better than being passionate about what you do and getting paid really well for it? Topics on Today’s Episode: Turning point in Jay’s career was when he went with private money because banks were no longer giving money for real estate investments in 2008-2009 Jay put getting private money on hyper drive; and didn’t raise, but attracted $2,150,000 in new funding in less than 90 days Money comes from people he knows, and people they know Once you get private lenders and build relationships, the problem is not having enough money but using the money and finding deals Real estate is the vehicle, but the money is in the money The Godfather Method: Go get the deal under contract and the money will show up, but Jay wants the money and then get the deal under contract Corey’s Kahuna Boardroom is about finding money, deals, and operations When talking to a new potential private lender, don’t ask them to make too many decisions initially, just talk about the program at first and discuss the deal later Secret: Never ask for money; offer an opportunity for people to join your program Let your tools help people get high returns on their investment capital Jack Canfield’s Rule of 5: Do five things a day, five days a week to help move your business forward Be authentic and be yourself; like attracts like - therefore, since you are not going to attract people who are not like you, then you should be you Jay describes the differences between hard money and private money Jay’s Offer: 5 easy steps to locating and doing business with existing private lenders   Links and Resources Mentioned: Jay Conner Stress Free Investing Jay’s Free Class Kahuna Cash Flow Calculator Jack Canfield Jason Medley Quotes: “When you develop the ability to raise capital, it will unlock so many things.” Corey Peterson “I had a choice. I could quit, or I could remember, ‘I cannot fail unless I choose to quit.’ And failure was not an option.” Jay Conner “I backed into this world of private money. I’m not talking about hard money.” Jay Conner “Like attracts like - therefore, since you are not going to attract people who are not like you, then you should be you.” Jay Conner Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

The power of relationships is truly everything. When I look back on my career, there are certain times where people have touched me, and moved me to do some things differently. Things that I didn’t even know that I could do. I want to do that for you, too. I’m talking about raising OPM private money. I started this podcast journey almost two years—wanting to teach what I know and to give back. We are just now starting to understand who we are as a company, our message, how we reach our audience, my guests, my cash flow creators. I want you to be a cash flow creator, just like me, through legacy. Topics on Today’s Episode: Corey’s getting ready to launch and deliver what he thinks is going to be a truly amazing product, the Kahuna Boardroom Utilize the power of your influence; you have conversations and a database of all your clients - leverage people that you already know Quit practicing the fear of not having any more income come into your life: Is the money that I saved enough? How can I retire from my job early without any regrets? Real estate. Find a partner to add their influence and credibility to your list of people Spend your life learning; always learn about up-and-coming factors in real estate Power of partnerships and power of relations: You have relationships with people, that’s why you’re in business Connect with others at conferences and mastermind events Look for capital for investments; focus more on raising capital and less on finding deals Two things that we want in this world: Time and money Kahuna Syndicate: Corey could pitch this mastermind and get $100,000 per person to join; but he decided not do it because it didn’t align with his goals What relationships are important to you? Set aside things that you can’t do right now; maybe you can do them later, in a few years Move forward and start making massive money; change your life, legacy, and wealth by flipping the switch and pivoting to multifamily real estate Stability is lacking in the market; actually pay your investors Kahuna Cash Flow Calculator offers training on how to underwrite multifamily deals When we raise capital, we never ask people for their money; we just ask them who they know Links and Resources Mentioned: Grant Cardone Dr. David Phelps Sean Terry Shaun McCloskey Vince Palko Strategies for Building Capital with Dick Naas Syndication Law in the Multifamily World Kahuna Cash Flow Calculator Syndication attorney Mauricio Rauld of Premier Law Group Brandon Barnes  Quotes: “We are just now starting to understand who we are as a company, our message, how we reach our audience, my guests, my cash flow creators.” Corey Peterson “The power of relationships is truly everything.” Corey Peterson “Life is simple if you want to make it simple. Don’t make it hard. That sometimes is the toughest part of working with these real smart people.” Corey Peterson “When we look at relationships, relationships are everything. If relationships are everything, it's important in your business, and it's important in your life.” Corey Peterson

Let’s talk about money. How do you build relationships with people and capital? Raising capital is a lot like the game of chess. You want to build a strategic plan of what you want to do. Today, my guest is Dick Naas, a real estate investor and fabulous singer, storyteller, and joke teller! Corey and Dick share how they met and built a relationship around investing in buying and flipping properties. Topics on Today’s Episode: Corey and Dick are Rotary members, who focus on service above self and can be trusted Shifting from buying and flipping to renting Reporting that Dick receives from Corey is transparent, informative, and accurate Benefits of a consistent paycheck B and C properties offer consistency Lionsgate deal: Dick goes from being an early investor to seller to a new deal Not all deals are successful, but Corey operates by finding out what people expect and then giving them that and that much more Managing assets, income, and money as you near retirement Retire faster, sooner, and with more money by investing in a long-term relationship with multifamily real estate Links and Resources Mentioned: Dick Naas of Men of Song Barbershop Club Rotary International Quotes: “Raising capital is a lot like chess. You want to be strategic...but more than that, raising capital is really about relationships.” Corey Peterson “You don’t join clubs to go fnd money. You join because you really want to serve.” Corey Peterson “It allows me to plan my finances better. Even if the economy takes a slide, the rent checks keep coming in.” Dick Naas “In real estate, you don’t make the money on the sale, you make it on the purchase.” Dick Naas Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.

Legal fees can cost you some money. But it costs even more if you wait to get a lawyer until you are in trouble, maybe because you don’t know about real estate processes and paperwork. Today, my guest is Jillian Sidoti, a syndication lawyer. A syndication is when people are brought together to own an asset, such as a property, that’s brought forth by a sponsor, which provides property disclosures. Previously, Jillian was in the music industry and barely getting by. She got sick and tired of being poor, so she went back to law school. But even she couldn’t stand lawyers. So, she got into the real estate industry thanks to her finance degree. While trying to find investors, she met her partner to create Crowdfunding Lawyers.  Topics on Today’s Episode: What is a syndication and why do you need one? Need to disclose everything - all pertinent information to save yourself from heartache and being sued When you make money, you will have more than one syndication - and lawyers love to follow the money Hire a securities or syndication lawyer to properly prepare documentation What happens if you do not close on a property? Will lawyer amend documents? 506(b) and 506(c) offerings to raise capital Investor qualification form and verification for accreditation No one is going to steal your ideas, instead you are building trust; always be a student and a teacher Get into the habit of vetting investors as much as they vet you Be responsible for your investors and their money, but don’t put them on a pedestal Where to raise money and capital - go to galas! Be cognisant - don’t talk too much or be creepy; be genuinely interested in people Do not pay more money than you need to pay to your investors Links and Resources Mentioned: Gene Trowbridge Crowdfunding Lawyers Jillian’s email Jillian’s phone number is 323-799-1342 Quotes: “Legal fees can sometimes cost you some money, but it costs you more to call me later when you’re getting into trouble.” - Jillian Sidoti “A syndication is bringing a group of people together to own an asset that’s brought forth by a sponsor.” - Jillian Sidoti “Every time I give one of my investors the packet...this is going to be a document. It’s going to be thick. It’s going to scare the living crap out of you.” - Corey Peterson Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes. Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.