033: Visual Assets Elevate Your Status

Jun 12, 2018

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If you are an online entrepreneur or the face of your business, you need assets to market yourself for people to know, like, and trust you. Professional images elevate your status.

Today, my guest is Daniel Woods, a photographer who specializes in personal branding. He got his start by taking his love of the ocean and transforming it into an adventure photography business. And then, he met Corey - who discovered the difference between a guy being behind a camera and a true artisan!

Topics on Today’s Episode:

Photographers need to understand the whole spectrum, including the gear, camera, and lighting
Photography assets make you money; they drive marketing and messages
Drowning in work social media post is successful because it’s different
Post-work on photographs and videos; take now and make magic later
Daniel loves entrepreneurship, people, and being creative
As a photographer, Daniel gets to know you well and tells your story
Vignettes are purposefully created for Facebook and Instagram ads; drives messages, such as about getting out of the hustle and grind
Most people don’t know what “brand” is; you need a branding guide
Video and audio assets help make you and your business a leader
Do everything with a brand in mind and use assets
Teach what you know, and learn what you don’t

Links and Resources Mentioned:

Quotes:

“There’s a difference between being a guy behind the camera, just pushing the shutter, to a true artisan.” Corey Peterson

“Those pictures make Corey money!” Daniel Woods

“Everything we do is epic!” Daniel Woods

“I love entrepreneurship. I also love creativity.” Daniel Woods

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