

Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books

Apr 1, 2019 • 46min
Matt D'Avella | The Worst Thing You Can Do Is Nothing
1 & 1s with Evelyn Siguenza - Subscribe!:
iTunes: https://apple.co/2WCQlB5
Spotify: https://spoti.fi/2FOQCeX
Resources:
Matt D'Avella YouTube: https://www.youtube.com/mattdavella
Ground Up Show (Baca + Matt): https://apple.co/2ShIG8T
Minimalism Netflix Documentary: https://www.netflix.com/title/80114460
Coffee!: https://catandcloud.com/products/subscription

Mar 25, 2019 • 50min
Fire Academy to Coffee Director | Life Lessons from Big Jay of Hawthorn Coffee
Meet Big Jay from one of our very first wholesale partners, Hawthorn Coffee! We will dive into Big Jay's story and why his time in fire academy helped create the baller coffee director he is today. Also, get to know a bit about the collaborative and uplifting San Diego coffee community!
The only coffee subscription you need: catandcloud.com/products/subscription
Related Episodes:
Hawthorn Coffee episode: https://apple.co/2TTr3Sm
Resources:
Hawthorn Coffee | website: http://hawthorncoffee.com
IG: instagram.com/hawthorncoffee
SproCast | Cat & Cloud Crew episode: https://apple.co/2CDNd0p
Iron Smith Coffee: https://ironsmithcoffee.com/
Menotti's: http://menottis.com | IG: instagram.com/menottis

Mar 18, 2019 • 1h 7min
Coffee Is Not The Most Interesting Thing About You | Julia Mayer of Dune Coffee Roasters
Are you guilty of sacrificing fun for your career because you "should?" Chris and long-time friend Julia Mayer of Dune Coffee Roasters sit down for the best episode ever! We'll freak out about small decisions that have made big ripples and why it is okay - if not critical - to keep doing your life-giving hobbies, even when you're getting serious about your career.
The only coffee subscription you need: catandcloud.com/products/subscription
Related Episodes:
Moving Away from the Bar | Self Imposed Guilt: https://apple.co/2W9Vb8V
1&1s | Bailey: https://apple.co/2HEeXFA
James Hoffman: https://apple.co/2UEUns8
Resources:
Dune Coffee Roasters
website: dunecoffee.com | IG: instagram.com/dunecoffee
James Hoffman: https://bit.ly/2THO62u
Barista Hustle Tutorials: https://baristahustle.com/

Mar 11, 2019 • 49min
What Is Relationship Coffee? | Truby Origin Trip Takeaways
Jared's back from visiting Honduras and he's fired up to share why this location will be his yearly origin trip moving forward. Listen in for a closer look at how coffee trade works on a personal level, and take away a couple hot tips for choosing an origin trip that's right for you.
The only coffee subscription you need: catandcloud.com/products/subscription
Related Episodes:
Honduran Coffee Producer Benjamin Paz: https://apple.co/2VQqOUy
Coffee Marketing + Employee/Farmer Disconnect: https://apple.co/2THHroi
Responsible Green Coffee Buying with Charles Jack: https://apple.co/2SVDPKH
Resources:
Dune Coffee: www.dunecoffee.com IG: instagram.com/dunecoffee
Benjamin Paz IG: instagram.com/benjaminpaz

Mar 4, 2019 • 35min
Time Management Tips + The Cultural Cost of Employee Turn Over | Q&A Pt. 2
Chris dives into part two of Q + A hitting some practical topics like time management, coping with negative past experiences, monetary and cultural costs of employee turn over, how barista competition skills have carried over, and food for thought if you are curious about becoming a cafe owner. Enjoy!
The only coffee subscription you need: catandcloud.com/products/subscription
Related Links:
Jared's interview on Business of Fitness | Podcast by Jason Khalipa : apple.co/2ExCG7b
Reezy Resells | Food Stamps to Freedom: apple.co/2GZsDeQ
Digital Minimalism by Cal Newport: amzn.to/2SgZ9tV
The Third Door by Alex Banayan: amzn.to/2NljBc6
James Altucher Show: jamesaltucher.com/podcasts/
Jen Gotch Podcast: apple.co/2LaqfRi
Jacko Podcast: https://bit.ly/2JbaP1R
Building A Story Brand with Daniel Miller: apple.co/2DEtECO

Feb 25, 2019 • 37min
Storytelling Tips + Barista Competitions | Q&A Pt. 1
Chris Baca answers your burning questions from the gram! We'll cover a wide range of topics including why we sell our coffee in a 10 oz. bag, perspectives on social media, and a useful way to weigh risk.
The only coffee subscription you need: catandcloud.com/products/subscription
Hot Links:
Baca's Ground Up Show interview w/ Matt D'Avella:
Video: https://bit.ly/2SPuU2z
Audio: https://apple.co/2ShIG8T
La Marzocco KB90 Video: https://bit.ly/2T7WZkQ
Digital Minimalism by Cal Newport: https://amzn.to/2SgZ9tV
Deep Work by Cal Newport: https://amzn.to/2TXn4QU
The Third Door by Alex Banayan: https://amzn.to/2NljBc6

Feb 18, 2019 • 53min
How to Ask Busy People for Advice
We're proud to have rolled out our Equity Program! Meaning Cat & Cloud has 4 new part-owners from our bad to the bone team, so find out how and why. We'll also share how to better your odds at hearing back from busy people, and why we think drawing from existing ideas can be the bomb dot com.
The only coffee subscription you need: catandcloud.com/products/subscription
Relevant Pods:
Alex | How to Pitch an Idea to Your Boss: https://apple.co/2V8U2Or
Grace | Specialty Coffee Superhero Story: https://apple.co/2IkRBGX
Tanner | 1&1s : https://apple.co/2EiczCc
Kristen | 1&1s : https://apple.co/2EhlGmz
Resources:
Wall Street Journal Article (scroll down to "Buzzworthy Videos"): https://bit.ly/2tmqqB7
The Third Door by Alex Banayan: https://amzn.to/2SI2LdI
Tim Farriss' Cold Email Template: https://bit.ly/2z1f2Pm
Evan Charmichael Youtube Channel: https://bit.ly/1LKFZHk
James Hoffmann Youtube Channel: https://bit.ly/2gekpSj
James Altucher on "idea sex": https://bit.ly/2T1g6wX
The Coaching Habit: https://bit.ly/2RTZ7sM

Feb 11, 2019 • 44min
How to Pitch an Idea to Your Boss
This week we'll share some tools for how to bring an idea to your boss! You're about to own an idea and follow through and it's gonna be tight.
The only coffee subscription you need: catandcloud.com/products/subscription
Resources:
Alex's Book | Legacy by James Kerr: https://amzn.to/2GkAoeO
Related Episode (G & G): https://apple.co/2TKtKBG
Ground & Griddled: www.gandgbmore.com
IG: www.instagram.com/gandgbmore
The Charmery IG: www.instagram.com/thecharmery

Feb 4, 2019 • 37min
Sorry Dave Asprey
When does copying become stealing? Also, learn the story behind the weird little drawing that is the Cat & Cloud logo.
The only coffee subscription you need: catandcloud.com/products/subscription
Relevant Episode:
Generation Whatever | Final Riffs of 2018: https://apple.co/2D95Ubw

Jan 28, 2019 • 48min
The Lonely Life | Taking Risks + Owner Mental Health
Risk doing something that excites you or do nothing? You know what we think you should do. Also, why being besties with your team might be selfish...Where are my friends though?
The only coffee subscription you need: catandcloud.com/products/subscription
Resources:
Reezy Resells | Food Stamps to Freedom episode: https://apple.co/2sDtHLZ
R.O.A.D. Podcast: https://apple.co/2RVv2Nf
DJ Impulse IG: https://www.instagram.com/djimpulse
DJ Excel IG: https://www.instagram.com/excelagram
Jen Gotch podcast (Therapy episode): https://apple.co/2UfSLEJ