

Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books

Jun 17, 2019 • 44min
More Alike Than Different
What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation.
Resources!
Coffee: catandcloud.com/products/subscription
Grown Ass Women Coffee Club: https://apple.co/2Zselbx
Reezy Resells Episode: https://apple.co/2MNu03F
The Liturgist Podcast: https://apple.co/2KUZBOz
NY Times article: https://nyti.ms/2N2w7kC
Bad is Stronger Than Good article: http://bit.ly/2IkXNfT
Harvard Business Review Praise-to-Criticism Ratio article: http://bit.ly/2wWvD4B
JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram:www.instagram.com/realchrisbaca/
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jun 10, 2019 • 51min
These Are My Favorite Podcasts
What happens when Chris and Jare skip their pre-podcast chat and press record right away? There's an extra level of candidness and excitement attached to the realizations that come up. In fact, ideas developed organically over the podcast often become major company initiatives down the road.
Hindsight is 20/20 and we'll be unpacking what Chris and Jared have learned recently in a constructively critical self-analysis of themselves as leaders. We'll dive into ideas for improvement like referring to values whenever protocol is unclear, and better defining what a leader actually does.
Resources!
Coffee: catandcloud.com/products/subscription
GoFundMe: http://bit.ly/2IxdKhZ
Related Episode!
Getting Sued by Caterpillar Inc.: apple.co/2M6uZfg
JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

May 27, 2019 • 1h 6min
Caveman Coffee | Choose Yourself
We've got these three amazing people on board today - actors, stuntmen, stunt teachers, professional fighters, podcasters, large-scale event planners and nutrition gurus who also own small businesses. Yeah, just three people! This one's for you if you want to talk about getting out of your way, a bit on nutrition, and how to get shit done while staying balanced. Meet our heros, Lacie Mackey, Tait Fletcher and Joshua Brown.
Resources
Coffee: https://catandcloud.com/products/subscription
Getting Sued by Caterpillar Inc.: https://apple.co/2M6uZfg
The Petition: http://bit.ly/2K6CHTX
Caveman Coffee: https://cavemancoffeeco.com/
Lacie Mackey IG: www.instagram.com/lacie_mackey
Tait Fletcher IG: www.instagram.com/taitfletcher
Joshua Brown IG: www.instagram.com/joshuatadami
Grown Ass Women Coffee Club Podcast: https://apple.co/2Xcrvce
JT on the Gram: https://www.instagram.com/jared_truby/
Baca's YouTube: https://www.youtube.com/realchrisbaca
Baca on the Gram: https://www.instagram.com/realchrisbaca/
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

May 20, 2019 • 33min
Being Sued By Caterpillar Inc.
Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud."
Baca and Chuck sit down to talk about what this means and how we're moving through it.
If you want to help please share and pass this along and share on your social platforms. We appreciate you.
Coffee and such:
catandcloud.com
Baca:
youtube.com/realchrisbaca
instagram.com/realchrisbaca

May 13, 2019 • 38min
Navigating Business Relationships
Who you do business with says a lot about who you are and what you believe. An endorsement of a company or product is also an endorsement of the culture and values surrounding that company or product. Baca and JT unpack what moves them to want to engage in business with other people, and how some of these values apply to relationships with your employees as well.
Resources
Coffee: https://catandcloud.com/products/subscription
Never Split The Difference by Chris Voss: https://amzn.to/2HeiqtU
Holy Kakow. Chocolate For Your Cafe: https://holykakow.com/wholesale/
San Franciscan. Roasters That Work: https://www.sanfranroaster.com/
JT on the Gram: https://www.instagram.com/jared_truby/
Baca's YouTube: https://www.youtube.com/realchrisbaca
Baca on the Gram:https://www.instagram.com/realchrisbaca/
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

May 6, 2019 • 52min
Jonathan Raymond of Refound | Good Authority | Professional or Personal Growth - Why Choose?
Some companies invest in leadership training for only the elite few. What would happen if this education were more evenly dispersed into middle-management roles? And what if professional and personal development were part of one shared path, not two? Chris and Jare interview Jonathan Raymond, author of Good Authority and CEO of Refound, a company that is more work culture explorers than typical consultants. We recently worked with them and learned a lot - check it out!
Drink coffee with a purpose: https://catandcloud.com/products/subscription
Related Episodes!
Julia Mayer of Dune Coffee Roasters: https://apple.co/2DMVAY4
Links!
Refound website: www.refound.com
Peep Jonathan's book, Good Authority: www.refound.com/start
The Basecamp book, It Doesn't Have to Be Crazy At Work: https://basecamp.com/books/calm

Apr 29, 2019 • 44min
You Are Your Most Valuable Asset | Chris Baca + Jared Truby
If you can't identify the things that move your soul, you're in danger of living someone else's idea of awesome.
Drink coffee with a purpose: https://catandcloud.com/products/subscription
Follow Chris & Jared:
https://www.instagram.com/realchrisbaca
https://www.instagram.com/jared_truby
Chris's YouTube channel: https://www.youtube.com/realchrisbaca
Gary Vaynerchuk: https://www.garyvaynerchuk.com/
Cal Newport: http://www.calnewport.com/

Apr 22, 2019 • 50min
Guy Kawasaki | Wise Guy - Thinking For Yourself & Finding Common Ground
Listen to Chris Baca's interview with Guy Kawasaki and you're bound to pick up at least one of the pro-tips Guy casually sprinkles throughout. He's an accomplished author (peep his new book "Wise Guy") and marketing expert who worked on the original Macintosh marketing campaign in 1984, and has continued to inspire others through his writing and talks.
We'll dive into some of the tangible thought processes and philosophies Guy lives by. Get ready for some fresh perspective and inspiration to take ownership over your experience!
Resources:
Get Guy's newest book, Wise Guy!: http://bit.ly/2UAV8lq
Website: https://guykawasaki.com/
1 & 1s with Evelyn Siguenza - Subscribe!:
iTunes: apple.co/2WCQlB5
Spotify: spoti.fi/2FOQCeX
Coffee!: catandcloud.com/products/subscription

Apr 16, 2019 • 1h 15min
Alex Banayan | The Third Door | Rethink What Is Possible
You've probably heard Chris mention that The Third Door novel by Alex Banayan has changed his life and redefined what he believes is possible. It's a novel about Alex's "wild quest" to interview the world's most successful people and understand how they got their start in order to help others get after their own dreams.
Chris and Jare got to sit down with Alex Banayan and ask him questions to dive even deeper. This one's great for those who have dreams they are afraid to start, or are seeking clarity about what those dreams are to begin with.
Related episodes:
Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2v8OVmk
Storytelling Tips + Barista Competitions | Q&A Pt. 1: https://apple.co/2Gr5P68
Resources:
Get the Book! : http://thirddoorbook.com/order
The Third Door Website: https://thirddoorbook.com
Alex Banayan IG: www.instagram.com/alexbanayan
1 & 1s with Evelyn Siguenza - Subscribe!:
iTunes: apple.co/2WCQlB5
Spotify: spoti.fi/2FOQCeX
Coffee!: catandcloud.com/products/subscription

Apr 8, 2019 • 1h 21min
Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career
Are you pursuing a creative career or side-hustle? Cool if you are, totally fine if you're not! This week Chris interviews his friend Jeff Newton, an L.A. based commercial photographer and creator of Americano Mondays. This inspiring story's complete with ex-military photography mentors, touring bands, 90's cafe nostalgia, and some really useful insights to keep you moving toward your creative goals.
Resources:
Jeff Newton | IG: https://www.instagram.com/jeffnewton/
website: https://www.jeffnewton.com/
Americano Mondays | IG: https://www.instagram.com/americanomondays/
website: http://americanomondays.com/book
Related Episodes:
Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2D57kok
The Power of "No." | Dichotomies in Leadership: https://apple.co/2FUPDIQ
1 & 1s with Evelyn Siguenza - Subscribe!:
iTunes: apple.co/2WCQlB5
Spotify: spoti.fi/2FOQCeX
Coffee!: catandcloud.com/products/subscription