

Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books

Aug 19, 2019 • 1h 2min
Why So Serious?
Dive into the lighthearted banter about the joys and challenges of coffee that kicks off the discussion. Discover humorous insights on dealing with bunion pain while making a basketball comeback. Enjoy reflections on competition and collaboration in both sports and the coffee industry. Get inspired by the unique experiences from a men's grooming spa and the benefits of offsite meetings. Finally, engage with the transformation of ideas and the playful spirit that keeps creativity flowing.

Aug 12, 2019 • 1h 29min
Alex Banayan Is Back | The Third Door World Tour
Alex Banayan is back, and we're so incredibly stoked! His book The Third Door relives his wild journey to interview the world's most successful people about how they started out. Thank you for making time for us in the midst of your world book tour! Mad respect, Alex.
Dive in, friends, the water's fine!
Related Episodes!
Alex Banayan | The Third Door | Rethink What Is Possible: https://apple.co/2TAnJZf
Resources!
Alex Banayan IG: www.instagram.com/alexbanayan
The Third Door Book: thirddoorbook.com/order
Jiro Dreams of Sushi Documentary: https://www.netflix.com/title/70181716
Your One Word by Evan Carmichael: https://bit.ly/2YK87rO
Cal Fussman IG: https://www.instagram.com/calfussman
Emotional Intelligence 2.0: https://www.talentsmart.com/test
Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Aug 5, 2019 • 34min
Be A Show Off | Basketball Camp Part 1
Go ahead and show off your team. What if we weren't afraid to learn from others in the company regardless of rank?
Coffee!
catandcloud.com/products/subscription
Related Episodes!
How to Pitch an Idea to Your Boss: https://apple.co/2YrVO36
Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA
Resources!
USA Basketball Fantasy Camp: https://usabfantasycamp.com
JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca
Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jul 29, 2019 • 1h 10min
The San Franciscan Roaster Co. | Bill Kennedy
This one’s for the coffee geeks, story lovers and history buffs. Meet the man behind our coffee roaster Bill Kennedy, “Head Honcho” of San Franciscan Roaster & Equipment. Here’s his story about going from 20 years in public education to owning both a café and roaster manufacturing company, plus some Science Friday-esque roasting knowledge. Have fun!
Coffee!
catandcloud.com/products/subscription
Related Episodes!
Grace Lee | Specialty Coffee Superhero Origin Story: apple.co/2SMQFN2
Jen Swen | I&1s: https://apple.co/2YvbH8c
Resources!
San Franciscan Coffee Roasters: https://www.sanfranroaster.com/
Baca’s “Buying a Coffee Roaster” video: https://bit.ly/2GxOVlS
Guests on the Gram!
San Franciscan Roaster Co.: www.instagram.com/sanfranroaster
Grace Lee on the Gram: www.instagram.com/gloufree/
Jenni Swenson on the Gram: www.instagram.com/jen.swen/
Hosts!
JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jul 22, 2019 • 28min
High Brow Coffee + Tea | Wholesale Partner Special!
It’s important to us that we have a values alignment with the companies we choose to do business with, and High Brow Coffee is no exception! Wholesale just took a trip to visit this very special café in Franklin, Tennessee. Marc sat down with a couple key players, owner Dustin Sauder and café manager Erich Sandersfeld to chat about the journey to becoming the intentional and caring space that High Brow Coffee + Tea is today.
Coffee!
catandcloud.com/products/subscription
Related Episodes!
Partner Forum Planning: https://apple.co/2GquEhY
Caveman Coffee: https://apple.co/2LA8GNS
Ground & Griddled: https://apple.co/32IGfm2
Calavera Coffee: https://apple.co/2Z7dXiS
Resources!
High Brow Coffee: www.instagram.com/highbrowcoffee
Honest Coffee Roasters: www.instagram.com/honestroasters
People!
Dustin Sauder: www.instagram.com/dustinsauder
Erich Sandersfeld: www.instagram.com/erichsandersfeld
Marc Gessler: www.instagram.com/marcymarcgess
Yer Boys!
JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca
Charles on the Gram: www.instagram.com/chukjak
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jul 15, 2019 • 52min
How Will A Barista Earn A Living Wage?
It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key.
Coffee!
catandcloud.com/products/subscription
Related Episodes!
Creating Sustainable Careers in Coffee: https://apple.co/2XOa417
Gross Profit Per Labor Dollar - How Can Baristas Earn More Money: https://apple.co/2Si0QJ4
Resources!
Seth Godin’s Podcast: https://www.akimbo.me
Vineyard 7 & 8 (Hi Wesley!): www.vineyard7and8.com
People!
JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca
Charles on the Gram: www.instagram.com/chukjak
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jul 8, 2019 • 43min
Show Up, Feel Better. | Q & A
It's Q & A the Truby and Baca way! You guys asked some banger questions about what success means, how to work with feeling stuck, and actually applying the new ideas we all get fired up about. Real talk, my friends, real talk.
Resources!
Coffee: catandcloud.com/products/subscription
Places!
Rosslyn Coffee: www.instagram.com/rosslyncoffee/
Gracenote Coffee: www.instagram.com/gracenoteboston/
Vif Seattle: www.instagram.com/vifseattle/
La Marzocco: www.instagram.com/lamarzoccocafe/
The Hundreds: www.instagram.com/thehundreds/
Humidity Skate Shop: www.instagram.com/humiditynola/
Luminous Coffee: www.instagram.com/luminouscoffee/
People!
JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jul 1, 2019 • 52min
Letting Your Guard Down
How does vulnerability change a discussion? Chris and Jare reflect on the recent Wholesale Partner Forum and jump into some fun topics like owner mental health, why they might apply the forum's teaching format to our own team's education, and why its important to understand your employees as individuals. It might take a really long time, but we also got this idea for world peace.
Resources!
Coffee: catandcloud.com/products/subscription
Related Episodes!
Alex Banayan: https://apple.co/2KSwfks
Owner Mental Health: https://apple.co/2XhEIV7
People!
High Brow Coffee IG : www.instagram.com/highbrowcoffee/
Lox Bagel Shop IG: www.instagram.com/theloxbagelshop/
JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jun 24, 2019 • 52min
Partner Forum Planning And Tips for Interviewers
Alex explains how he planned the 2nd Annual Wholesale Partner Forum from logistics to questions he asked planned attendees! Chris compares internal vs. external hiring and how he reasoned through choosing an executive assistant from a pool of highly like-able and capable peeps.
Resources!
Coffee: catandcloud.com/products/subscription
Never Split the Difference by Chris Voss: http://bit.ly/2YbLHLF
Alex on the Gram: https://www.instagram.com/marsemallow
JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jun 17, 2019 • 44min
More Alike Than Different
What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation.
Resources!
Coffee: catandcloud.com/products/subscription
Grown Ass Women Coffee Club: https://apple.co/2Zselbx
Reezy Resells Episode: https://apple.co/2MNu03F
The Liturgist Podcast: https://apple.co/2KUZBOz
NY Times article: https://nyti.ms/2N2w7kC
Bad is Stronger Than Good article: http://bit.ly/2IkXNfT
Harvard Business Review Praise-to-Criticism Ratio article: http://bit.ly/2wWvD4B
JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram:www.instagram.com/realchrisbaca/
If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.