

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
Andrew Hellmich: Photographer & the Interviewer Who Asks What Other Photography Business Podcasters Don’t
PhotoBizX is the number one photography business podcast for portrait and wedding photographers who want to attract more clients, charge what they’re worth, and build a thriving business. Hosted by Australian Master Photographer Andrew Hellmich, this weekly interview show features the world’s most successful and inspiring photographers and industry experts — the real stars of every episode. Andrew’s relaxed, curious interview style draws out incredible depth and honesty; listeners often say he asks exactly what they’re thinking and are shocked by how much his guests reveal. Each episode delivers real strategies, stories, and systems you can implement immediately — leaving you motivated and ready to grow your photography business.
Episodes
Mentioned books

Jan 12, 2026 • 0sec
650: 2026 Photography Business Predictions — What’s About to Change
Join industry experts Alex Vita, a web designer specializing in SEO, and Richard Grenfell, a boudoir photography owner, as they predict the changes in photography for 2026. They dive into the shift from SEO to AEO, emphasizing the need for photographers to be seen as trusted authorities rather than just attracting clicks. Insights on creating irresistible offers, improving client experiences, and the significance of emotional editing using AI are also shared. Tune in for actionable strategies to elevate your photography business!

Jan 5, 2026 • 0sec
649: Vincent Peters – The Courage to Stop Imitating and Start Seeing with Your Photography
Premium Members, click here to access this interview in the premium area
Vincent Peters of www.vincentpetersstudio.com doesn’t just capture moments — he reveals something deeper about the people we think we already know.
He's a German-born photographer, artist, and visual storyteller whose images have graced the pages of Vogue, GQ, and Harper’s Bazaar, and whose work for fashion houses like Louis Vuitton, Yves Saint Laurent, and Nike has helped shape modern photography.
What sets Vincent apart isn’t just the magazines or the brands — it’s how he sees his subjects.
He doesn’t just shoot models or celebrities — he treats them as actors in a story, using light, shadow and composition to find something deeper.
His cinematic style — inspired by the classic films of Hollywood’s golden age — gives his photographs a timeless, almost quality that feels less like fashion photography and more like poetry in image form.
He believes every photograph should be felt before it’s fully seen. And that goes for his portraits, fashion spreads, or his limited-edition prints.
In this interview, Vincent shares how slowing down, trusting intuition, and embracing imperfection are the only ways photography can still mean something in a world obsessed with speed and surface.
Following this conversation, will you have the courage to stop imitating and start seeing with your photography?
Here's some more of what we covered in the interview:
How Vincent Peters’ cinematic, Hollywood-inspired style proves that powerful photography starts with emotion — using light, shadow and composition to make images felt before they’re seen.
Why slowing down your creative process matters — and how treating shoots like long-form ideas, not quick jobs, leads to more meaningful and distinctive photographic work.
The overlooked importance of authorship in photography — and how developing a clear personal vision helps you stand out in a crowded, fast-changing industry.
Why being true to your creative identity attracts the right clients — and how alignment beats chasing every opportunity that comes your way.
How the shift from traditional publishing models to today’s open market has reshaped photography businesses — and why adaptability is now a core professional skill.
Why AI and advanced technology should support, not replace, creative control — and how imperfection and restraint often produce more human, memorable images.
The creative advantage of mistakes — and how embracing unpredictability, especially with film and continuous light, adds depth and authenticity to your work.
How deeper emotional connection with your subject transforms portraits — moving beyond direction to reveal unconscious reactions and genuine human presence.
Why technical mastery alone isn’t enough — and how balancing skill, intuition and artistic vision is what ultimately creates photographs that resonate and endure.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
Most people are other people. Their thoughts are somebody else's opinions. Their life is a mimicry, and their passion is a quotation. And that's very true, you know. And most photographers are other photographers. – Vincent Peters
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
Think about your work as a different media. Think about it. Look, if you think about your work, for example, if you think about your pictures as music, what instrument would it be? Would it be more than one instrument? Would it have a rhythm, or would it just be a melody? – Vincent Peters
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Vincent shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
The shot you take is not the person. The shot you take is that particular moment and the way he's reflecting the light at that moment back to you. And that is also something AI can never do. It's not a monolog, it's a constant dialog. – Vincent Peters
If you have any questions I missed, a specific question you’d like to ask Vincent, or a way to thank her for coming on the show, feel free to add them in the comments area below.
You want people to hold attention because you want people to listen to your story, and there again, you with form and content…If you don't have a content, you just shoot a pretty picture of a pretty person. That might work, that works for a lot of people but that is not necessarily something that's going to remain but if you reveal something in that content, and if you reveal something that shows not a person of them, but that has, you know, to use a bigger word, that reminds people of the human condition, suddenly there's something. – Vincent Peters
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Suddenly you have to be yourself, and that is actually one of the hardest things to be in life. – Vincent Peters
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
You cannot make people feel something if you don't feel it. – Vincent Peters
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here is the latest review:
★★★★★ The depth and honesty of the interviews are outstanding!
Via Google Reviews by Adelaide family photographer, Carolina Roennau, in Australia on December 23rd, 2025.
I really want to say how impressed I am with PhotoBizX. The depth and honesty of the interviews are outstanding, and it is very clear how much care and thought goes into the work you do.
I have genuinely valued what I have listened to so far, and it has been very inspiring!
Links to people, places and things mentioned in this episode:
Vincent Peters Website
Vincent Peters on Instagram
You have to redefine yourself. You have to come up with your own ideas. Authorship suddenly becomes more important, because it's not enough trying to be Helmut Newton. – Vincent Peters
Thank you!
Massive thanks to Vincent for an honest and thought-provoking conversation. Vincent’s story is a timely reminder that long-term success in photography rarely comes from chasing what’s easy or popular — it comes from having the courage to choose depth, intention, and risks over convenience.
What stood out for you from this episode, and where has it challenged the way you think about your own work or business?
Sometimes it takes me just from a production scale, a year to produce one shoot. Just in my head. Six months is the least of the time I take, you know, to form the idea that I'm thinking, ‘Okay, this could be interesting,' and then to really make it work. – Vincent Peters
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 649: Vincent Peters – The Courage to Stop Imitating and Start Seeing with Your Photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Dec 22, 2025 • 0sec
648: Raphaëlle Granger – Building a $200K Wedding Photography Business with Fewer Weddings
Premium Members, click here to access this interview in the premium area
Raphaëlle Granger of www.raphaellegranger.com has a background in photojournalism and fashion.
Based in Canada, she spends her time shooting weddings both there and Europe.
She originally trained with the goal of becoming a war photographer — chasing adrenaline and intensity — before discovering a very different kind of intensity in documenting love stories. Now based in Montréal and named one of Rangefinder’s 30 Rising Stars of 2024, Raphaëlle’s work blends cinematic artistry with raw, honest storytelling.
She believes that slowing down — creatively and strategically — is what allows meaningful work to emerge, and that the most enduring photographs are often made when the photographer stops trying to control the moment.
In this interview, Raphaëlle shares how she built a near $200,000 wedding photography business by doing fewer weddings, charging more, getting radically clear on her values, and building genuine relationships — even when that meant uncomfortable conversations, saying no to “good” clients, and taking a long-term view in an industry obsessed with shortcuts.
Here's some more of what we covered in the interview:
How Raphaëlle’s early grounding in photojournalism and fashion shaped her creative instincts — and why translating that into weddings required building a business that supported real life, not just beautiful work.
Why undercharging didn’t make Raphaëlle more bookable — and how raising prices became a positioning decision rather than a financial one.
The nuance behind increasing prices without burning bridges — and why alignment, timing, and intent matter more than the number itself.
Why Raphaëlle’s most successful rebrand had nothing to do with logos or aesthetics, and everything to do with values, perception, and consistency.
How genuine, human relationships with planners and vendors replaced cold outreach — and why trust compounds faster than visibility.
The internal shift that comes with saying no to the wrong clients — and how thoughtful referrals can strengthen both brand clarity and industry reputation.
What working internationally really involves beyond the Instagram fantasy — including cultural differences, legal complexity, and the importance of local trust.
Why Raphaëlle uses Instagram ads for positioning rather than bookings — and how visibility can serve influence even when it doesn’t convert directly.
How sensory and emotional details in the client experience — pacing, tone, presence, even scent — reinforce brand memorability at the high end.
Why partnering with an agency wasn’t about scaling faster, but about protecting creative energy while maintaining meaningful client relationships.
Why “looking successful” can still lead to burnout — and how misalignment often shows up as exhaustion before it shows up as failure.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I realised I was doing work that looked perfect on Instagram, but it wasn’t aligned with how I actually wanted to photograph people. – Raphaëlle Granger
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
Once I defined how I wanted my clients to feel, every decision became easier — branding, pricing, even who I said no to. – Raphaëlle Granger
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Raphaëlle shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I lost weddings because I was too cheap. The planners told me my pricing didn’t match the level of work. – Raphaëlle Granger
If you have any questions I missed, a specific question you’d like to ask Raphaëlle, or a way to thank her for coming on the show, feel free to add them in the comments area below.
Pricing isn’t just about income — it’s a signal. If it’s wrong, people assume something is wrong with your service. – Raphaëlle Granger
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
I loved the outdoors and the adventure, but I didn’t love directing couples for five or six hours. That disconnect matters more than people think. – Raphaëlle Granger
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
At some point, like maybe six years in, I felt like I couldn't go much further. It was already like the plateau, and I couldn't see myself work 30 more years like that. So I had to, I had to take a leap of faith and just start all over like new, on my own. – Raphaëlle Granger
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here are the latest reviews:
★★★★★ Absolutely the best photography business podcast!
Via Google Reviews by Houston and Sugar Land's family and newborn photographer, Danielle West, in the USA on December 19th, 2025.
Absolutely the best photography business podcast I have listened to!
I am in the process of launching my own photography business, and the tips and tricks that Andrew has shared on his podcast have been absolutely invaluable.
The best part is that Andrew makes sure to ask the relevant questions that photographers have, not just the fluff that most other photography podcasts seem to focus on. He gets into the nitty-gritty of numbers, finances, specific marketing, and so much more.
10/10 recommend for any photographers who are looking to start or expand their business!
Thanks so much, Andrew!
★★★★★ Thanks for making it easier than going it alone!
Via email by Sunbury pet and equine photographer, Abi Wiseman in the UK on December 22nd, 2025.
Hi Andrew
I hope you are well and are heading into a restful Christmas with your lovely family.
I just wanted to finish this year with a heartfelt ‘thank you' where it is most due. This time last year, I said on your podcast that I was planning to give up teaching at the end of this year to go full-time with my pet photography business. It was the first time I had said it, and saying it on a podcast listened to by many people (including a lot of my friends) made it real and held me accountable.
A week ago, I walked through the school gates for (hopefully) the last time as a teacher. I have taken a year off and will decide towards the end of next year if my business brings me the joy I am hoping for, as well as the financial security I need.
I also listened to Kim Hamblin on your podcast and realised she was the coach for me. She is the right mix of encouraging, nurturing and ball-breaking!
For the first time ever, I have 17 clients booked in for the coming year already, and I am hopeful (and a little terrified!) for what is to come.
So thank you Andrew. Thank you for being a good bloke, a great podcast interviewer and for helping me achieve my goals WAY more easily than going it alone!
Merry Christmas, and here's to a fabulous 2026.
Abi
Links to people, places and things mentioned in this episode:
Raphaëlle Granger Website
Raphaëlle Granger Education
Raphaëlle Granger on Instagram
Raphaëlle Granger on Facebook
Apartment Twenty
Episode 635: Maddie Mae – How to Run a Profitable Destination Elopement Photography Business
It's all about genuine connections. Honestly, it seems so simple, and it is. I think we are scared of doing the first move. We are scared of being rejected. It is very humbling. It feels like going back to high school and trying to find a place to sit in the cafeteria when we have no friends. It feels exactly like that. – Raphaëlle Granger
Thank you!
Huge thanks to Raphaëlle for an open and thoughtful conversation. Raphaëlle is the perfect reminder that long-term success in photography rarely comes from shortcuts — it comes from courage to make decisions that genuinely support the way you want to work and live.
I’d love to know what stood out for you from this episode, and where it has you rethinking parts of your own business.
I'm very determined, and I'm super ambitious, sometimes too much, but I was determined to make a living out of photography. So of course, at the beginning, I did everything. I did families, I did corporate head shots, I did a little bit of E com as well. And slowly but surely, I worked my way to weddings only. But that took me a few years. — Raphaëlle Granger
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 648: Raphaëlle Granger – Building a $200K Wedding Photography Business with Fewer Weddings appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Dec 15, 2025 • 0sec
647: Ben Potter – How Fundraising Replaced Facebook Ads in His Portrait Studio
Premium Members, click here to access this interview in the premium area
Ben Potter of www.bpportraitart.com.au is someone I’ve known for a long time… and known of for even longer.
We’ve messaged and emailed back and forth plenty of times over the years — there’s still a lot I didn’t know about him until this conversation.
Here’s what I do know.
Ben loves photography — the craft, the art, the whole process — but it’s the business side that really lights him up.
He’s quick to jump on new marketing ideas, test them properly, and see what actually happens. And just as importantly, when something stops working, he’s not emotionally attached — he moves on.
He works with coaches. He studies what others are doing. He listens, experiments, tracks the numbers… and then ruthlessly doubles down on what works — whether that’s after a few weeks or a few years.
He’s also not afraid to invest in his business — and I mean properly invest. One of my favourite examples: he once reached out to a past PhotoBizX guest and bought their entire marketing email sequence — years after it had been sent — purely so he could study it, understand the thinking behind it, and adapt it for his own studio.
Ben is part of a tight-knit group of photographers who openly share what’s working, what’s not, and what they’re testing next. He’s constantly refining systems, improving margins, and building a business that actually makes financial sense — not just one that looks good from the outside.
When I first thought about inviting Ben on the podcast, my gut said he’d be an incredible guest… but I wasn’t sure how much he’d be willing to share.
I asked anyway — and to my surprise (and delight), he said yes.
And I’m genuinely glad he did.
In this interview, Ben shares how he rebuilt his portrait business from the ground up, why he walked away from Facebook ads, how community fundraising became his most reliable growth lever — and the mindset shifts that allowed him to stop guessing, start trusting the numbers, and build a studio that’s both highly profitable and surprisingly calm to run.
Here's some more of what we covered in the interview:
How Ben built a highly profitable portrait studio by walking away from Facebook ads and leaning into a fundraising-led voucher model that delivers warm, high-trust leads at scale.
Why community fundraising consistently outperforms cold marketing — and how trust, goodwill and genuinely strong offers lift booking rates and average spend.
The real reason most “done-for-you” systems fail — and why adapting, testing and truly owning the process is what turns ideas into long-term profit.
How relying on a single lead source quietly caps growth — and why diversifying acquisition channels creates both stability and leverage.
Why running a photography business solo eventually becomes the bottleneck — and how a tight circle of peers, coaches and mentors accelerates better decisions and faster growth.
How COVID forced a hard pivot from weddings to portraits — and why fully committing to one model unlocked higher margins, cleaner systems and momentum.
Why raising prices alone doesn’t move the needle — and how anchoring, product sequencing and perceived value shape confident buying decisions.
The psychology behind leading with premium products — and how showing the top first makes mid-range options feel like the obvious choice.
Why sales become easier when you stop making them emotional — and start trusting numbers, averages and positive expectancy instead.
Why messy action beats perfect planning every time — and how small tests, pilots and pop-ups reduce risk while revealing what actually works.
How automation now functions like extra staff — handling follow-ups, confirmations and reschedules so growth doesn’t come at the cost of burnout.
Why sustainable growth comes from systems, not hustle — and how focusing on high-value activities creates a business that’s both profitable and calm to run.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
If other people can do it, I can do it. I’ve just got to learn the skills — simple as that.
– Ben Potter
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
The biggest change in my business was getting away from Facebook ads and realising how dangerous it is to rely on one lead source.
– Ben Potter
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Ben shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I don’t really care about telling people exactly what I do, because the chances are most people aren’t going to do it anyway.
– Ben Potter
If you have any questions I missed, a specific question you’d like to ask Ben, or a way to thank her for coming on the show, feel free to add them in the comments area below.
With a strong offer, my booking rate went from three out of ten to eight out of ten — and that completely changed the business.
– Ben Potter
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Every time someone walks into my studio, the business is worth about $1,900 on average. Once you know that number, decisions get much easier.
– Ben Potter
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Positive expectancy changed everything for me. It turned sales from an emotional rollercoaster into a numbers game.
– Ben Potter
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Ben Potter Website
Ben Potter on Facebook
Ben Potter on Instagram
Episode 177: G.E. Masana – Bucking the Trend With his Wedding Photography Website
Episode 580: Brendan Taylor – The TogPod CRM Revolution… The Future of Photography Business
Episode 643: Nik Buttigieg – The Low-Pressure Strategy Filling His Studio With Ideal Clients
Episode 556: Johl Dunn – Unlock Your Photography Business Potential and Stop Failing
The numbers tell me I should be raising prices by 30%, but psychologically that’s still hard. The fear never fully goes away.
– Ben Potter
Thank you!
Huge thanks to Ben for being so open and generous in this conversation.
He’s a great reminder that a profitable photography business isn’t built on luck or chasing the latest tactic — it’s built on systems, clear thinking, and decisions backed by numbers, not emotion. And yes, I can appreciate how difficult all this is!
What I really appreciate about Ben’s approach is that there’s no hype, pressure or gimmicks. It’s about understanding where trust is created, putting strong offers in front of people, and building processes that make the business easier to run as it grows. Less guesswork. Less stress. Better results.
I’d love to know what stood out for you. What’s one idea from this interview you’re going to take and implement in your own photography business?
If there was one thing that I think is the holy grail to this — and to life — it’s taking action. Stop waiting for the perfect time. Take messy action. Throw mud against the wall and see what sticks.
– Ben Potter
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 647: Ben Potter – How Fundraising Replaced Facebook Ads in His Portrait Studio appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Dec 8, 2025 • 49min
646: Brittni Schroeder – How to Streamline, Systemise and Scale Your Photography Studio
Premium Members, click here to access this interview in the premium area
Brittni Schroeder of www.brittnischroeder.com first joined me way back in Episode 337. Before shifting into coaching, she spent more than ten years as a professional photographer, named one of the most influential photographers of 2016, with features in the Wall Street Journal, Good Morning America and a stack of industry publications.
Today, Brittni helps business owners (photographers included) grow revenue and reclaim time through smarter automation, stronger systems, and lead generation that actually converts. Her work centres around effective funnels and the kind of client experience that fuels real word-of-mouth.
If you’re wanting to grow or scale your photography business — without burning out — she’s someone worth paying attention to.
When we were chatting recently, she sent over a list of topics she’d be excited to unpack:
The 3 Sales Funnels Every Photographer Needs
Automation for Your Photography Business
How to Get Your First 10K Email Subscribers
How to Diversify Your Photography Business
How to Create (Realistic) Passive Income as a Photographer
Solid, right? Any one of those could’ve been a whole episode — so we dug into as much as we could.
In this interview, Brittni shares how to identify growth opportunities, streamline your client experience, and build systems that free your time while increasing your profitability.
Here's some more of what we covered in the interview:
How Brittni realised she missed the creative side of photography — yet discovered her true strength was building the systems and automations that make businesses profitable.
Why raising your prices isn’t enough — and how understanding supply, demand, and your ideal client changes everything about how a photography business grows.
The overlooked signs you’re ready to scale: constant exhaustion, too many manual tasks, and feeling like you’re always “catching up.”
The simple automations that instantly improve your client experience — from reminders to scheduling to post-shoot communication — and why they dramatically increase referrals.
Why automation should act as a safety net, not a substitute for personal connection, and how photographers can strike the perfect balance.
The three essential funnels every photographer should build: the post-purchase funnel, the lead-magnet funnel, and the sales funnel — and how each one nurtures clients before, during and long after the shoot.
Why your email list will outperform your social media — and how consistent, value-driven emails turn casual subscribers into loyal clients.
Creative lead magnet ideas (like “Best Bridal Gifts” or “Most Instagrammable Locations”) that position you as the go-to resource long before someone books.
What makes associate teams thrive — and how scheduling apps, automation, and clear workflows can remove 90% of the stress of managing multiple photographers.
The story of how one chaotic associate schedule was fixed overnight using Acuity — and how the right tool can remove growth bottlenecks instantly.
Why SOPs (standard operating procedures) are the backbone of a scalable photography business — and how simple looms, checklists, and templates make them easy to create.
What to look for in a great VA — and why dependability, communication style and cultural alignment matter more than the cheapest hourly rate.
How Brittni uses tools like Airtable, Voxer and Marco Polo to manage her team without constant meetings or back-and-forth messages.
The long-game power of having landing pages on your own website — and why SEO-focused content is still one of the strongest traffic drivers for photographers.
Brittni’s biggest message for growth-minded photographers: automation, clear systems and consistent communication are what make a business feel profitable and sustainable.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
You think an email only takes a minute, but minutes add up to hours. If you can automate it, why wouldn’t you free up time and grow your business?
— Brittni Schroeder
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
SOPs are the backbone of a scalable business. As soon as you know what one is, you should be creating one.
— Brittni Schroeder
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Brittni shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Most photographers have amazing CRMs — they’re just using a tiny fraction of what those tools can actually do.
— Brittni Schroeder
If you have any questions I missed, a specific question you’d like to ask Brittni, or a way to thank her for coming on the show, feel free to add them in the comments area below.
If you want to scale, you have to let go of the idea that you can’t replicate yourself. That mindset is what keeps so many photographers stuck.
— Brittni Schroeder
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Your client experience is the very first thing that should be automated. Nothing is more powerful than a seamless experience that drives word-of-mouth.
— Brittni Schroeder
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Your client experience is the very first thing that should be automated. Nothing is more powerful than a seamless experience that drives word-of-mouth.
— Brittni Schroeder
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Brittni Schroeder Website
High Converting Sales Funnel Guide
Brittni Schroeder on Instagram
Redefine Your Business For Entrepreneurs Facebook Group
Brittni Schroeder on YouTube
Episode 337: Brittni Schroeder – How to build a money mindset for photographers
Episode 466: Helen Schryver – Work less and make more by tripling your portrait photography prices
Airtable
Marco Polo
A lead magnet isn’t optional anymore — it’s the one thing you own. Social media has shifted. Your email list is where the real conversion happens.
— Brittni Schroeder
Thank you!
Big thanks to Brittni for being open and generous in this chat. She’s a good reminder that a thriving photography business isn’t built on luck — it’s built on systems, thoughtful communication and a client experience that feels effortless from start to finish.
What I love about her approach is that none of it relies on hype, pressure or awkward asks. Instead, it’s understanding what your clients need at every stage, automating the parts that save you time, and showing up personally where it actually matters. That’s how you create the kind of experience that drives referrals, repeat clients and real growth — without burning yourself out.
I’d love to know what stood out for you. What’s one thing you’ll take from this interview and implement in your own photography business?
Automation is a safety net — not a replacement for you. It answers questions and frees your time so you can create real personal touch where it matters.
— Brittni Schroeder
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 646: Brittni Schroeder – How to Streamline, Systemise and Scale Your Photography Studio appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Dec 1, 2025 • 44min
645: Stacey Brown Randall – The Referral System Every Photography Business Needs
Premium Members, click here to access this interview in the premium area
Stacey Brown Randall at www.staceybrownrandall.com is the undisputed expert in generating referrals for a photography business.
You probably already know, one of the best feelings in business is when a new client gets in touch and says,
“My friend told me I had to book you.”
That’s gold.
You didn’t have to run an ad, discount your work, or chase anyone — they just showed up, already trusting you.
The issue is… even photographers doing incredible work don’t always get those kinds of referrals as often as they should.
It’s not because the photos aren’t good enough… It’s because the experience they're giving their clients isn’t designed to be referable.
Stacey has made it her mission to fix that.
She’s recently published a new book… The Referable Client Experience — A Proven Method to Generate Referrals Without Asking, and she’s built an entire system to help small business owners generate referrals.
In this interview, Stacey shares exactly what makes a photography client talk about you, return to you, and refer you — and why most photographers unknowingly miss the moments that matter most. Follow what Stacey shares to create a referral system every photography business needs.
Here's some more of what we covered in the interview:
The mindset shift that helps photographers see referrals not as “luck” but as an evergreen, relationship-driven system — one that works in any market, even as AI changes how clients find us
Why most photographers struggle with consistent referrals despite rave reviews — and how a truly referable client experience bridges the gap between happy clients and clients who actually talk about you
How Stacey identifies “referral hot zones” in the client journey — and why spotting these moments can dramatically increase word-of-mouth without awkward asks or incentives
The power of small, thoughtful touch points — like handwritten notes and personal gestures — and why they make clients feel valued in a way that automation simply can’t
Why the new → active → alumni client-experience structure matters — and how managing client feelings at each stage builds loyalty, repeat work, and long-term trust
How subtle “referral seeds” outperform direct requests — and how to weave these naturally into conversations without sounding salesy or desperate
The smart way to respond when a client says they’ll refer you — and how to use that moment later to reinforce trust and strengthen your referral pipeline
How tracking referral patterns helps you identify your true referral sources — so you can double down on the relationships that reliably grow your photography business
Why personalised communication still beats automated messages — even with the best CRM — when it comes to creating a client experience worth talking about
How playing the long game with client relationships leads to a photography business built on repeat clients and reliable, consistent referrals
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
Your client experience is happening whether you design it or not. The question is: is it referable? — Stacey Brown Randall
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
When a client says, ‘All my friends need you,’ don’t pounce. Note it, plant the seed, and play the long game. — Stacey Brown Randall
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Stacey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Your clients may love you, but that doesn’t mean they’ll refer you. There’s a gap — and you have to bridge it. — Stacey Brown Randall
If you have any questions I missed, a specific question you’d like to ask Stacey, or a way to thank her for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Doing great work does not equal referrals. If it did, we’d all be drowning in referrals. — Stacey Brown Randall
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Stop looking for the easy button. If you want to impact people emotionally, you have to show up differently. — Stacey Brown Randall
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
This week's shoutouts go to…
★★★★★ His superpower is asking probing, direct questions
Via email from Sonoma Boudoir photographer Jason Guy, in the USA on November 30th, 2025.
I recently had the pleasure of talking with Andrew on his podcast. Andrew is truly a wealth of knowledge, and I’m not sure who learned more from our conversation. What stands out even more, though, is that Andrew is an authentic and genuinely kind person, both on and off the microphone.
I stopped listening to photography podcasts a long time ago because most of them felt like extended infomercials from photographers trying to sell me something. I never get that vibe with PhotoBizX. Andrew is a curious interviewer whose superpower is asking probing, direct questions that uncover the unique angles and strategies photographers use in their businesses, so he can become a better marketer himself.
After this experience, PhotoBizX is a podcast I definitely plan to keep in my regular rotation.
If you really want to tap into his deep well of knowledge, I highly recommend joining his premium membership and, in particular, reading his eBook “Book Even More Portraits.” I read it cover to cover, and even as someone who’s been in business for 10 years, I still found fresh angles and valuable nuggets I’m excited to apply to my own business.
Thank you, Andrew!
★★★★★ The premium set-up is worth every penny
Via email from Brighton headshot, fashion and dance photographer, Jaideep, in the UK on November 31st, 2025.
Dear Andrew,
Thank you so much for making me aware of this deal: I love listening to your podcast and think that it's brilliant!
It's so refreshing to hear from you in this way, and a strong contrast to various companies that have taken payment without any notification beforehand for subscriptions I do not even use
Thank you for providing such quality information in each edition of your podcast: the premium setup is worth every penny.
Best wishes
Jaideep
★★★★★ My car is the Andrewmobile
Via email from Calgary pet and people photographer, Heidi Grace, in Canada on November 31st, 2025.
Dear Andrew,
Can you check to see if I'm on the special Black Friday memebrship?
I think so, but… want to be sure!
My car is the Andrewmobile… always listening when I drive anywhere.
★★★★★ Huge Thanks!
Via email from South Jersey wedding photographer Gen Palmer, in the USA on October 18th, 2025.
Hi Andrew,
I’ve been meaning to reach out and say a huge thanks for taking time a few weeks ago to connect with me about mentorship & business mastermind groups.
I haven’t taken steps towards forming a mastermind group yet, because since we talked and you asked fantastic probing questions (as you always do ), I’ve spent time thinking about the direction I want to take my business. And now that I have more of an understanding there, I feel better reaching out to others to get a group going! I will definitely follow up and let you know how that goes.
Separately, I’ve been meaning to thank you for an episode you did a while ago with Stacey Brown Randall (I think it was Episode 492, I had to look it up!). Stacey talked about thanking and following-up with people who refer business, and I realized at that time that I wasn’t doing a good job following up.
After that episode, I implemented a step in my process, based on her recommendation: I send a handwritten thank you card + a $5 coffee gift card for every referral, regardless of whether the client books me.
So many people tell me how special it is to get those cards, especially because nobody else does it. I’ve sent around 40 cards this year, so with postage + the cost of the cards that’s a ~$400 marketing expense. And the payback is tremendous because 85% of my business comes through referrals.
I wanted to write and say thank you – every time I write one of these cards I think about you, Stacey and that episode and send a thank you out into the universe!! I should probably send you both a crate of coffee gift cards as thanks!
Hope you’re having a great week and talk soon!
Gen
P.S…. Here’s a quick photo of the two cards I’m sending out this morning.
Black Friday Sale — Finishes Tomorrow!
There's a big sale on everything PhotoBizX this week!
Details here: https://photobizx.com/blackfriday
Facebook Ads Course — 50% off — $97
Photography Pricing Masterclass — 50% off — $47
Online Sales Masterclass — 50% off — $47
LinkedIn for Photographers Course — 40% off — $117
Expos for Photography Lead Generation and Bookings — 40% off — $117
Lead Ads Training for Photographers Course — 40% off — $177
Profitable Book Projects for Photographers Course — 40% off — $117
Facebook Competitions for Photographers Course — 40% off — $117
Qualify Your Leads Like a Pro! — 40% off — $239
How to Make Bigger and Better Sales — 40% off — $117
How to Build a High Converting, Beautiful Website FAST — 40% off — $177
Set up for Success and Profit Fast as a Pet Photographer — 40% off — $117
The Art Of Selling: Sales Training For Photographers — 40% off — $239
Community Fundraising Lead Generation For Photographers — 40% off — $239
AI Marketing for Photographers — 40% off — $239
The Art Of Selling: Sales Training For Photographers — 40% off — $239
40 Over 40 Portrait Campaigns Masterclass — 40% off — $239
Master Photography Exhibitions to Drive Sales, Bookings, and Build Your Brand — 40% off — $117
Photography SEO and UX Masterclass — 40% off — $177
Unlocking Joy & Fun in Your Business — 40% off — $29
How to Advertise Like a Mofo — 40% off — $117
How to Sell Like a Mofo — 40% off — $239
How to Finance Like a Mofo — 40% off — $239
The Model Framework for Photographers — 40% off — $57
Beyond SEO: Future-proof your photography website — 40% off — $57
IF YOU ARE ON THE $20 PER MONTH PREMIUM MEMBERSHIP, THE 12-MONTH OPTION IS A NO-BRAINER…
12-Month Premium Membership — 40% off — $120
Sign up for the 12-month option and cancel your $20 payments (or let me know, and I'll cancel for you).
Note: If you paid your monthly membership in November, let me know, and I'll get that refunded for you, too.
Specials are available from now until Tuesday, 2nd December.
Here's the link again: https://photobizx.com/blackfriday
IMPORTANT: No matter what you purchase, if you feel something isn't a good fit, let me know, and I'll happily refund you. Or feel free to ask if you're unsure about something.
Links to people, places and things mentioned in this episode:
Stacey Brown Randall Website
Stacey Brown Randall on Facebook
The Referable Client Experience
The Referable Client Experience Free Chapter
Stacey Brown Randall on LinkedIn
Stacey Brown Randall on Instagram
Stacey Brown Randall on YouTube
Stacey Brown Randall Podcast
The Referable Client Experience: A Proven Method to Generate Referrals Without Asking by Stacey Brown Randall on Amazon
Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion by Stacey Brown Randall on Amazon
Episode 259: Stacey Brown Randall – Photography Business Growth by Referrals
Episode 492: Stacey Brown Randall – How to get the best photography business referrals, without asking for them
Client experience is how your client feels when they work with you. The work matters, but the feelings drive the referrals. — Stacey Brown Randall
Thank you!
Huge thanks to Stacey for being so open and generous in this chat. She is the perfect reminder that referrals aren’t an accident — they’re the natural outcome of a thoughtfully designed client experience.
She’s built an entire body of work around helping small business owners create experiences that feel good for clients… the kind of experiences that quietly drive repeat business and word-of-mouth without scripts, nudges, or awkward asks. It’s not hype or tricks — it’s understanding what your clients are really feeling at each stage, and meeting them with intention.
I’d love to know what stood out for you — what’s one takeaway you plan to implement into your own photography business after hearing this interview?
We don’t pick the name mentioned the most on social media — we pick the name mentioned by someone we trust. — Stacey Brown Randall
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 645: Stacey Brown Randall – The Referral System Every Photography Business Needs appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Nov 24, 2025 • 41min
644: Bruce Vincentiis – From YouTube Tutorials to a Luxury Hotel Photography Business
Premium Members, click here to access this interview in the premium area
Bruce Vincentiis of www.bdv.photography brought something refreshingly different to this interview — and it’s one I was excited to dig into.
Bruce is a long-time listener of the podcast, which had me scratching my head at first… because he’s a luxury hotel photographer based in Southeast Asia, not a wedding, portrait, headshot or branding photographer like most listeners.
He started out shooting landscapes, drifted into urban exploration, and eventually found his way into a high-end niche photographing some of the world’s most recognised hotel brands, including Marriott, Accor, and Hyatt.
What makes his story even better is how he learned the craft — entirely self-taught through YouTube, picking up techniques in internet cafés across Asia and honing everything through trial and error.
Take one look at his portfolio and you’ll spot it instantly: jaw-dropping interiors, a beautiful balance of ambient and artificial light, and the kind of imagery you’re used to seeing in luxury travel campaigns, glossy brochures, and high-end resort advertising.
Alongside still photography, Bruce now offers aerial drone work and video — with food photography next on his list as his brand continues to evolve.
In this interview, Bruce shares how he has gone from YouTube photography tutorials to a luxury hotel photography business. This is a great story with many business lessons for any photographer to implement.
Here's some more of what we covered in the interview:
The bold move that took Bruce from self-taught traveller to in-demand luxury hotel photographer — and why relentless experimentation still wins over formal training in niche markets.
How offering smart, low-pressure “portfolio builder” shoots opened doors to high-end hotels and helped Bruce land credibility with brands like Marriott, Accor, and Hyatt faster than you’d expect.
The relationship-first networking strategy Bruce uses to stay top-of-mind with hotel decision-makers — and why it keeps repeat clients coming in across Southeast Asia.
Why mastering the dance between ambient light and flash is the foundation of magazine-worthy hotel interiors that clients gladly invest heavily in.
The behind-the-scenes staging process Bruce uses with housekeeping teams to make every room look pristine — saving hours in post-production and dramatically improving client satisfaction.
How a consistent Capture One + Photoshop workflow protects your style, speeds up delivery, and positions you as a true professional in the commercial space.
The simple, project-based proposal structure that works across branded hotels, architects, and independent properties — without encouraging price shopping or undercutting your value.
Why adding drone imagery and video has become a competitive advantage for Bruce — and how diversifying your deliverables can set you apart in a crowded hotel photography market.
The weather-proof mindset Bruce brings to every assignment — including how he still walks away with hero images when conditions are far from ideal.
How clear communication, expectation-setting, and a calm workflow turn demanding hotel clients into long-term partners who trust you with their brand identity.
The long-game strategy behind growing a hotel photography business: refine your portfolio, nurture key relationships, invest in the right gear, and commit to continual improvement.
Bruce’s biggest success driver: staying curious, experimenting constantly, and evolving with every shoot — because in hotel photography, progress comes from momentum, not perfection.
Anantara Angkor Resort
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
When I started shooting hotels, I would go out and do what we call portfolio shoots…to offer to shoot a space at no charge, and let the hotel have the images. And so. there's not too much pressure on you if you do make a mistake, and you can try different techniques, etc, but never on a paid shoot. – Bruce Vincentiis
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
LinkedIn gets me real jobs, it’s far more valuable than Instagram — Bruce Vincentiis
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
AVANI+ Riverside- Seen Bar and Restaurant
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Bruce shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I do a lot of reaching out to clients, to old clients, to networking contacts, to new networking contacts that I keep. I've got to try and reach out to so many people every week, and just keep people top of mind, because it does make the work come through. – Bruce Vincentiis
If you have any questions I missed, a specific question you’d like to ask Bruce, or a way to thank her for coming on the show, feel free to add them in the comments area below.
Fairfield by Marriott Phnom Penh
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
The shooting is the shortest part of the job, the longest part is preparing the scene — Bruce Vincentiis
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
It's a lot easier to include one price and not to list everything individually, put it together as a project price. – Bruce Vincentiis
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
This week's shoutout goes to…
★★★★★ This tip made my YEAR!
Via email from San Diego dog photographer Alexis Heisa, in the USA on November 23rd, 2025.
Hi Andrew!
Such a great episode with Nik Buttigieg!
My business aligns with Nik as far as marketing strategies, but it made my year when you were talking about the CRM built on the GoHighLevel platform.
When he shared that you can create a single voicemail and send it to runner-ups, my mind was blown. It’s exactly the information I needed since I’m currently getting used to that platform as my CRM (through Brendan Taylor’s Togpod).
Hope you are doing well! Keep up the great work.
Thanks,
Alexis
Black Friday Sale — ON NOW! Finishes December 2nd.
There's a big sale on everything PhotoBizX this week!
Details here: https://photobizx.com/blackfriday
Facebook Ads Course — 50% off — $97
Photography Pricing Masterclass — 50% off — $47
Online Sales Masterclass — 50% off — $47
LinkedIn for Photographers Course — 40% off — $117
Expos for Photography Lead Generation and Bookings — 40% off — $117
Lead Ads Training for Photographers Course — 40% off — $177
Profitable Book Projects for Photographers Course — 40% off — $117
Facebook Competitions for Photographers Course — 40% off — $117
Qualify Your Leads Like a Pro! — 40% off — $239
How to Make Bigger and Better Sales — 40% off — $117
How to Build a High Converting, Beautiful Website FAST — 40% off — $177
Set up for Success and Profit Fast as a Pet Photographer — 40% off — $117
The Art Of Selling: Sales Training For Photographers — 40% off — $239
Community Fundraising Lead Generation For Photographers — 40% off — $239
AI Marketing for Photographers — 40% off — $239
The Art Of Selling: Sales Training For Photographers — 40% off — $239
40 Over 40 Portrait Campaigns Masterclass — 40% off — $239
Master Photography Exhibitions to Drive Sales, Bookings, and Build Your Brand — 40% off — $117
Photography SEO and UX Masterclass — 40% off — $177
Unlocking Joy & Fun in Your Business — 40% off — $29
How to Advertise Like a Mofo — 40% off — $117
How to Sell Like a Mofo — 40% off — $239
How to Finance Like a Mofo — 40% off — $239
The Model Framework for Photographers — 40% off — $57
Beyond SEO: Future-proof your photography website — 40% off — $57
IF YOU ARE ON THE $20 PER MONTH PREMIUM MEMBERSHIP, THE 12-MONTH OPTION IS A NO-BRAINER…
12-Month Premium Membership — 40% off — $120
Sign up for the 12-month option and cancel your $20 payments (or let me know, and I'll cancel for you).
Note: If you paid your monthly membership in November, let me know, and I'll get that refunded for you, too.
Specials are available from now until Tuesday, 2nd December.
Here's the link again: https://photobizx.com/blackfriday
IMPORTANT: No matter what you purchase, if you feel something isn't a good fit, let me know, and I'll happily refund you. Or feel free to ask if you're unsure about something.
More Insights From 600+ Photographer Interviews
Quick side note: if you’re not sick of my voice after this episode, I was recently interviewed by Ina Jalil for The Pet Photographers’ Journal. She wanted to dig into the business patterns I’ve seen after interviewing more than 600 photographers on PhotoBizX — the habits that lead to consistency, the marketing traps that slow people down, and the decisions that actually move a photography business forward.
We talked about what’s working for photographers right now, why experience consistently outperforms perfection, and the simple shifts that help turn interest into real bookings. It’s very much a business-focused chat, and if you want a distilled look at the themes that keep showing up across every successful studio I’ve spoken to, you might enjoy it.
You’ll find the link to that episode here: https://the-pet-photographers-journal.captivate.fm/
Or on Spotify: https://open.spotify.com/episode/4jTI2ljbV2tPtaVLXTTaq2
Apple Podcast: https://podcasts.apple.com/au/podcast/the-pet-photographers-journal/id1821073326?i=1000737146521
Novotel Sihanoukville Holiday Resort
Links to people, places and things mentioned in this episode:
Bruce Vincentiis Hotel Photographer
Bruce Vincentiis on LinkedIn
Bruce Vincentiis on Instagram
I don't believe in shooting multiple angles. When you walk into a hotel room, you know by instinct what the best angles are. You just know it, and by experience as well. So for me, it would be a waste of time shooting these additional angles, which are not going to be nice photos. It'd be waste of my time and a waste of the clients time and the client's money to shoot them. – Bruce Vincentiis
Andaz Pattaya Jomtien Beach
Thank you!
Huge thanks to Bruce for being so open and generous in this chat. His story — from teaching himself photography through YouTube videos in Asian internet cafés to becoming a go-to photographer for luxury hotels — is such a powerful reminder of what’s possible when you stay curious and keep moving toward the work you love.
He’s built a thriving business on his own terms by focusing on relationships, consistency, and delivering world-class imagery that truly elevates a hotel’s brand — not hype, shortcuts, or chasing trends.
I’d love to know what stood out for you — what’s one idea or perspective you’ll take into your own photography business after hearing this interview?
I get AI to put together a report for me of the clients website, all their reviews and the history of the hotel. So I get a good report on everything about the hotel, about what's included, what people are saying positively about the hotel, what people are saying negatively about the hotel. So we can also rectify those negative comments or reviews with the photography, or at least address them with the photography. – Bruce Vincentiis
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 644: Bruce Vincentiis – From YouTube Tutorials to a Luxury Hotel Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Nov 17, 2025 • 50min
643: Nik Buttigieg – The Low-Pressure Strategy Filling His Studio With Ideal Clients
Premium Members, click here to access this interview in the premium area
Nik Buttigieg of www.nikbuttigieg.com is someone I feel like we’ve all been on the journey with as he’s built an incredibly successful portrait photography business.
He’s been a listener — and an active PhotoBizX member — since 2018. I first brought him on in 2021 for the Coaching Diaries series. Back then he was living in a remote part of Western Australia, shooting out of a caravan parked in his front yard, and only just starting to find his momentum.
Then in 2022, he packed up his family, his life, and his business and moved to Albury — a large rural town on the NSW/VIC border. He hit the ground running and immediately put everything he’d learned into practice. We covered that whole transition in episode 531.
That was two years ago… and since then, something has shifted. You can see it in the way he shows up in the members’ Facebook group, how he talks about marketing and client experience, how he approaches sales, lead generation, and running a proper studio business. It’s like watching all the pieces finally lock together — the hard work, the lessons, the discomfort, the experimentation — suddenly operating in full flow.
I was genuinely excited to sit down with him again — not just because he feels like an old mate, but because I wanted to understand what sparked this shift… and the conversation did not disappoint.
In this interview, Nik shares his low-pressure marketing strategy for filling his studio with ideal clients.
Here's some more of what we covered in the interview:
The simple shift that took Nik from shooting in a caravan to running a high-performing studio — and why your environment has more to do with confidence and growth than most photographers realise.
How building a small, reliable team frees you up to focus on marketing and sales — the work that actually moves your revenue needle.
The studio setup approach that creates consistency, speed, and predictable client satisfaction (no weather stress, no location roulette).
Why diversifying your lead generation — expos, fundraising, giveaways, partnerships, and seasonal promos — protects you from slow months and keeps bookings rolling in.
The generous giveaway and client-offer structure that turns cold leads into high-value clients without discounting your brand or hurting your averages.
Why treating every client as a premium buyer quietly lifts your sales averages, reduces pressure, and leads to better overall experiences.
How Nik handles Google reviews — the five-stars and the one-stars — to build trust, transparency, and resilience in a small-town market.
The mindset shift behind hitting $600k revenue: do fewer shoots, sell more intentionally, and let systems do the heavy lifting.
Why learning, coaching, and community support accelerate growth far faster than trying to figure it all out alone.
The long-game strategy behind scaling a portrait studio — more capacity, more efficiency, and more time back so the business becomes an asset, not an anchor.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
One of the biggest issues for photographers is actually getting people in the studio. Once they’re in, they see the experience, they see their family on the wall — that’s when they invest. — Nik Buttigieg
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
I’m not going to sugarcoat it — it’s hard work. You have to step outside your comfort zone and push yourself, because there’s no silver bullet. But it pays off. — Nik Buttigieg
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Nik shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I’ve given up trying to pre-qualify people too much. Treat everyone like a $10,000 client, make it all about them, and the numbers stack up in your favour. — Nik Buttigieg
If you have any questions I missed, a specific question you’d like to ask Nik, or a way to thank her for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
If we go in with a preconceived idea that they're not going to spend, they probably won't. Give them a good experience. — Nik Buttigieg
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
It's hard work, you need to really put in some hard yards and hours and mental strength to push things forward. It's not easy. There's no real silver bullet with making the business easy and to grow. — Nik Buttigieg
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Nik Buttigieg Website
Nik Buttigieg on Facebook
Nik Buttigieg on Instagram
Episode 531: Nik Buttigieg – How to relocate your photography business and get profitable fast
Episode 436: Nik Buttigieg – Change your mindset for photography sales success
Episode 396: Nik Buttigieg – The Coaching Diaries with Johl Dunn
026 Premium Only: Nik Buttigieg – From strength to incredible strength with his small town photography business
Episode 556: Johl Dunn – Unlock Your Photography Business Potential and Stop Failing
Episode 557: Brendan Taylor – Photography business success all comes down to the follow up
Episode 348: Steve Saporito – How to excite and delight your portrait clients to better sales
Brendan Taylor Baby Art Studios
TogPod
The Fully Booked Engine
GoHighLevel
Running the business this way is low-pressure, no bait and switch. If someone just wants the artwork they’ve won, amazing — they still walk away with something beautiful. — Nik Buttigieg
Thank you!
Huge thanks to Nik for being so open and generous in this chat. His story — from working out of a caravan in remote Western Australia to running a $600K+ portrait studio in Albury — is proof of what’s possible when you commit to the craft, stay motivated, and keep pushing your business forward.
He’s built success on his own terms by focusing on consistency, client experience, and genuinely helping families create something meaningful — not hype, hard-sell tactics, or shortcuts.
I’d love to hear what resonated most with you — what’s one idea you can implement into your own photography business after hearing this episode?
Our average sale has definitely dropped — but overall revenue has skyrocketed. It’s just so much easier to get people through the door now. — Nik Buttigieg
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 643: Nik Buttigieg – The Low-Pressure Strategy Filling His Studio With Ideal Clients appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Nov 10, 2025 • 0sec
642: Danilo & Sharon Vasic – From €50 Weddings to a Global Luxury Photography Business
Premium Members, click here to access this interview in the premium area
Danilo & Sharon Vasic of www.daniloandsharon.com are a husband-and-wife team based in Italy but travelling the world to photograph stunning weddings!
Incredibly, they met at age 7, started dating at 14, have been married for more than 10 years, and have 2 kids.
Their roots are in fashion & advertising, where they were regularly shooting fashion covers for Elle magazine.
These days, they are one of the world's best luxury destination wedding photographers.
Their style is often described as editorial wedding photography, where they clearly step in and help direct a scene to get the most out of it for their clients.
They also teach their workflow, editing, lighting and visual storytelling — and you'll understand why if you take one look at their images.
Stunning does not come close to describing their work.
Take one look at their Instagram feed, and it literally looks like a series of fashion magazine covers. Sure, there are some actual covers from little magazines you may have heard of, like Vogue!
Seriously, take a look at their portfolio, it's to die for!
In this interview, Danilo and Sharon share how they went from €50 weddings to a global luxury photography business with photography pricing starting at €50,000!
Here's some more of what we covered in the interview:
How Danilo and Sharon built a thriving editorial-style wedding brand that’s now booked out a year in advance
Why charging from day one changes everything — your confidence, your standards, and your clients’ respect
How their fashion and advertising roots shaped a high-end wedding style couples around the world now crave
The preparation process that turns luxury clients into co-creators — from mood boards to fashion-inspired lookbooks
How understanding the mindset of high-net-worth clients removes intimidation and builds instant trust
Why investing in your presence — from wardrobe to words — is as critical as investing in your craft
The simple change that transformed their bookings: adding Sharon to sales calls and personalising the connection
The behind-the-scenes system that filters 900 enquiries down to 20 dream weddings a year
How ongoing business and marketing education became their edge — and the real reason behind their €50K bookings
What they learned about growth: don’t outsource your brand until you know it inside-out
Why failing faster became their secret weapon for refining both their studio and education business
And their bold vision for the future of photography — where collaboration replaces competition and studios thrive together
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
It’s not where the wedding is that excites us — it’s who’s in front of the camera. The story, the people, the connection — that’s what makes every wedding unforgettable.
— Danilo & Sharon Vasic
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
From the very first shoot, we charged for our work — even if it was only €20 — because taking photography seriously from day one shaped how we saw ourselves as professionals.
— Danilo & Sharon Vasic
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Danilo and Sharon shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
If we don’t have a physical studio, we invest in what’s visible — our clothes, our car, our presence. Every touchpoint should reflect the level of our brand. — Danilo & Sharon Vasic
If you have any questions I missed, a specific question you’d like to ask Danilo and Sharon, or a way to thank her for coming on the show, feel free to add them in the comments area below.
Finance Like a MoFo — LAST CHANCE!
If you’ve ever had a client say “I love the photos, but I just can’t afford it right now,” this training will completely change the way you sell.
Join Richard and me this Thursday, November 6th, 2025, @ 8:00am AEDT for a live online workshop where he shares the exact in-house payment plan system that’s generating $6–7K per week in recurring revenue for his studio — with no third-party finance companies involved.
You’ll learn how to confidently offer flexible, ethical payment options that boost sales, smooth your cash flow, and turn “I can’t afford it” into bookings.
BIG Bonuses: When you register, you’ll also get instant access to Richard’s previous Advertise Like a MoFo and Sell Like a MoFo courses — both included free with your enrolment.
Investment: USD $197 (price doubles after the live session — and the bonuses disappear)
More details and register here: https://learn.photobizx.com/finance-like-a-mofo-registration/
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
If you don’t feel like you belong in the luxury market yet, you probably don’t — and that’s okay. Learn, grow, and evolve until you do. — Danilo & Sharon Vasic
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
The better we prepare ourselves, the better the photos will be. Preparation isn’t about control; it’s about respect for the clients who trust us. — Danilo & Sharon Vasic
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Danilo and Sharon Vasic Website
Reflections Academy Website
Danilo and Sharon Vasic on Instagram
Danilo and Sharon Vasic on TikTok
Danilo and Sharon Vasic on Pinterest
Fravero ProPhoto
Being great at business means being great at failing — accepting that you’ll get it wrong a lot, and still showing up to find better solutions. — Danilo & Sharon Vasic
Thank you!
Huge thanks to Danilo and Sharon for being so generous and open in this conversation. Their story — from €50 weddings in Serbia to building a million-euro luxury photography business — is proof that anything’s possible when you treat your craft like a business and never stop evolving.
They’ve built success on their own terms by combining artistry, preparation, and world-class service — not hustle, hype, or shortcuts.
I’d love to hear what resonated most with you — what’s one idea or takeaway you’ll utilise in your own photography business after hearing this episode?
We built our business by giving away everything we knew at each stage. When you burn the ships behind you, you’re forced to move forward. — Danilo & Sharon Vasic
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 642: Danilo & Sharon Vasic – From €50 Weddings to a Global Luxury Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Nov 3, 2025 • 50min
641: Jason Guy – How 4 Clients a Month Became a $200K Photography Business
Premium Members, click here to access this interview in the premium area
Jason Guy of www.jgboudoir.com is a US-based boudoir photographer with 10 years of experience photographing women.
In an email exchange, he told me that after listening to a bunch of interviews with other boudoir photographers, his processes differ from what he'd heard.
He told me he'd never been interviewed before but would be happy to talk business and marketing.
Following a little look around, I discovered his detailed boudoir guide, which goes into more detail than I'd seen before, covering topics like Hair Removal, Tan Lines, Teeth Whitening, and a Blueprint to Tone Up & Become Unrecognisable in 6 Months.
There was another detailed post on his process for making toddler moms look like models.
He has his price list clearly visible on his website, and you will love the retro photo viewer he offers.
For someone who fell into boudoir photography by accident, he seems to be doing a hell of a job!
In this interview, Jason shares how four clients a month became a $200K photography business.
Here's some more of what we covered in the interview:
The unexpected career shift that took Jason from painting contractor to boudoir photographer—and how his trade background surprisingly gave him an edge behind the camera
How using boudoir as a “training tool” to master posing and direction turned into a business that helps women see themselves differently
Why photographing models can be harder than working with everyday women—and how Jason earns trust and confidence from clients who’ve never been in front of a camera
The client experience that converts nervous first-timers into raving fans and has them referring friends before they’ve even seen their photos
How Jason attracts health-focused, motivated clients without relying on censored ads or social algorithms that bury his work
The simple offline marketing tool that keeps bookings coming—and why Jason always hands out more referral cards than people ask for
A sales process that never feels pushy—how he designs albums clients can’t say no to while keeping everything transparent and ethical
Why SEO is especially brutal for boudoir photographers and the smart way Jason keeps ranking even when Google penalises his content
His clever de-indexing strategy protects client privacy and still drives organic traffic to his site
The email-first system that filters time-wasters and ensures he only works with clients who align with his brand and values
The balance between risqué and refined—how Jason’s “show everything and show nothing” approach keeps his work artistic, elegant, and in demand
Why branching out into portraits and headshots keeps his creativity sharp and his income steady all year round
A partnership idea any boudoir photographer could steal—how third-party collaborations can deliver a steady stream of dream clients through trusted local businesses
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I don’t market to everyone. I’m targeting a specific kind of person — someone who believes they’ll look better by taking care of themselves. If you don’t believe that, I don’t know what we have in common.
— Jason Guy
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
The whole game is discovery — just getting people to find out who you are. Once someone discovers you and feels a connection, everything else happens naturally.
— Jason Guy
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Jason shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
That’s the most ethical way I’ve found to get compensated for my worth. I’m going to put out the best thing I can for you — your job is simply to say no if it’s too much. I tell people that right up front.— Jason Guy
If you have any questions I missed, a specific question you’d like to ask Jason, or a way to thank her for coming on the show, feel free to add them in the comments area below.
Finance Like a MoFo — Live Training this WEEK!
If you’ve ever had a client say “I love the photos, but I just can’t afford it right now,” this training will completely change the way you sell.
Join Richard and me this Thursday, November 6th, 2025, @ 8:00am AEDT for a live online workshop where he shares the exact in-house payment plan system that’s generating $6–7K per week in recurring revenue for his studio — with no third-party finance companies involved.
You’ll learn how to confidently offer flexible, ethical payment options that boost sales, smooth your cash flow, and turn “I can’t afford it” into bookings.
BIG Bonuses: When you register, you’ll also get instant access to Richard’s previous Advertise Like a MoFo and Sell Like a MoFo courses — both included free with your enrolment.
Investment: USD $197 (price doubles after the live session — and the bonuses disappear)
More details and register here: https://learn.photobizx.com/finance-like-a-mofo-registration/
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
All I do is try to help women get the best photos they can, and then I put that online. Some people will see my prices and say, ‘No way,’ and that’s fine. Others will go all the way down the rabbit hole, read everything, and realise I’m trying to do the best thing I can for them. Those are the people I attract — people who want the same.— Jason Guy
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
I started to realise I was actually doing something kind of profound for people — changing the way they saw themselves and expanding their confidence. That was a really neat thing to do for someone, and honestly, if it wasn’t for that, I think I would’ve bailed out a long time ago.— Jason Guy
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Jason Guy – Sonoma County Boudoir Photos
Jason Guy Photography
The maximum amount of clients I want each month is four. That’s it. I spend a lot of time with every client before, during, and after their shoot — helping them prepare, photographing them, and then doing all the edits myself. Every one of my sessions is me, start to finish.— Jason Guy
Thank you!
Huge thanks to Jason for being so open and honest in this chat. His story — from painting contractor to running a six-figure boudoir studio — is proof that you can build a profitable business doing work that genuinely changes people’s lives.
He’s built success on his own terms by focusing on craft, client experience, and integrity — not volume, hype, or shortcuts.
I’d love to know what stood out for you — what’s one idea you’ll take into your own photography business after hearing this episode?
It’s as much about me wanting to work with them as it is them wanting to work with me. I only want to photograph people I genuinely like. I want them to feel good about the process, and I want to feel good too. It’s a two-way dialogue.— Jason Guy
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
The post 641: Jason Guy – How 4 Clients a Month Became a $200K Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.


