Big thanks to Lindsay for jumping on the mic and sharing so openly. Loved hearing how she’s built such a strong, profitable business by leaning into what lights her up — and doing it her way. Hope this one sparked a few ideas (or a full-on fire) for your own photography business.
PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast 620: Lindsay Baca – Rebranding, Raising Prices, and Finding Her Niche (and Happiness)
Jun 9, 2025
48:51
Premium Members, click here to access this interview in the premium area
Lindsay Baca of www.lindsaybaca.com, today's interview guest, appeared on my radar in a different way to usual.
She joined the PhotoBizX Membership and had a hassle setting things up to listen to the premium episodes on her podcast app.
We jumped on a call, so I could help get it sorted, and we started chatting about her business.
I learned about her adventure sessions, which sounded amazing.
After seeing her website and social media, I fell in love with her photography – yes, I'm a total sucker for shallow depth of field, incredible outdoor scenes, and happy people with their dogs!
She has been in business as a photographer since 2012.
She was running three separate brands with three separate websites before rebranding and focusing exclusively on pet photography in the great outdoors.
Based in Portland, Oregon, in the USA, in this interview. Lindsay shares how she rebranded, raised prices, and found her niche (and happiness).
Here's some more of what we covered in the interview:
- Why Lindsay walked away from weddings to chase dogs — and never looked back
- How following her gut led to a thriving business and more time with her kids
- The turning point that changed everything in her business
- Doubling her prices = better clients, more bookings, no burnout
- What a $240K year looks like for a solo dog photographer
- Ditching “shoot everything” for “shoot what I love” — and earning more doing it
- The rebrand that flipped the switch — and how SEO helped her get found
- How upgrading to Sony levelled up her action shots (and client reactions)
- Why ongoing learning isn’t optional — it’s essential
- Turning pet lovers into print-buying superfans
- The relaxed sales approach that starts with a chat and ends with wall art
- Showing products early = bigger sales later
- A smooth client journey — from first phone call to artwork delivery
- Yes, the treadmill desk is real — and it’s boosted productivity big time
- Marketing with meaning — from ranking on Google to heartfelt Instagram posts
- Running a business with two little ones in tow — the real-life juggle
- Why giving back through pro bono shoots is part of the strategy
- The mindset shift that made community work a smart business move
- A full calendar and a big heart — how she avoids burnout while still giving back
- What’s next? More passion, more impact, and an even better client experience
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I eventually just really wanted to stick with my true love, which is dog photography. I've been full time with dog photography since 2019 and I was just slowly phasing out the family photography and the weddings, because those just weren't fulfilling me in the same way that photographing dogs was. – Lindsay Baca
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
It's really important to me that the pictures are exactly how I want them to be. I don't want to sacrifice anything, just to do it faster, to make more money. The art is more important to me than the money. – Lindsay Baca
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Lindsay shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
It's important to me, that it's as great of an experience as possible. So if there's any way to make it a little bit better, I will do whatever I can, and that includes rescheduling. – Lindsay Baca
If you have any questions I missed, a specific question you’d like to ask Lindsay, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Every time I put a newsletter out with an offer, I usually get at least one booking from it. – Lindsay Baca
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
It's more than just money to me. I want to be part of the community. I want to help. – Lindsay Baca
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here is the latest review…
★★★★★ The BEST photography podcast!
Via Google by Adelaide pet photographer Elouise Giardina, in Australia on June 6th, 2025.
Hands down the BEST photography podcast you'll ever find!
Andrew does an amazing job asking all the right questions to the people he interviews.
I would not have had such a successful photography business if it wasn't for this podcast!
Thank you Andrew!
Links to people, places and things mentioned in this episode:
If I spend more time just focusing on the one thing that really, really, really, truly brings me joy, then I think this is going to go a lot better for me. I'll make more money, I'll have more focus. – Lindsay Baca
Thank you!
Clients are mostly finding me on Google and through Instagram. But my SEO is really good. I spent a lot of time working on that. And yeah, I would say 80% probably come from Google. – Lindsay Baca
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
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