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Apr 21, 2025 • 0sec
613: Walid Azami – Calling Out the Fakes in the Photography Industry
Premium Members, click here to access this interview in the premium area
Walid Aami of www.walidazami.com first appeared on the podcast a few years ago in episode 493, where we dived deep into pricing for all photographers, and working in the world of celebrities and commercial clients in Los Angeles.
His photography journey started with an opportunity to work alongside Madonna, and from that moment, he knew this was his path.
Since then, he’s photographed some of the biggest names in the world—Kanye West, Mariah Carey, Jennifer Lopez, Usher, Bernie Sanders, and Justin Timberlake, to name a few. His commercial work includes collaborations with major brands like Volkswagen, Target, and HP.
Beyond his impressive portfolio, he is passionate about helping photographers understand their worth and build profitable businesses.
We recently chatted over email about his STEP pricing course when I commented on his new direction and possible interview topics for PhotoBizX.
He replied, “I'd love to have a harder conversation with listeners about their community, how they learn, who they choose to learn from, the real gurus and the fake ones, support within your inner circle, and how you talk to yourself.”
This sounded perfect to me! The result is this interview, where Walid shares his thoughts and warnings about photography business coaches by calling out the fakes in the photography industry.
Here's some more of what we covered in the interview:
Fuelled by frustration — Walid mentors for free because he's sick of seeing good people misled by bad advice.
No more pretenders — He calls out the “educators” with zero client work selling strategies they’ve never used.
Do your homework — Photographers research lenses more than coaches. Flip that.
Proof over promises — Look for consistent work, actual growth, and bookings—not just bold claims.
AI ≠ experience — Be wary of cookie-cutter courses built by bots and marketers, not working photographers.
Current or irrelevant — If they haven’t been booked recently, they shouldn’t be coaching.
Walk it, then talk it — Only take pricing or strategy advice from someone still in the game.
Pick with purpose — Choose mentors doing what you want to do. Not just anyone with a mic and a funnel.
Depth over dabbling — Real authority comes from staying in your lane and going deep—not chasing trends.
Gut check always wins — Testimonials are nice. But trust your instinct. It’s usually right.
Build your own crew — A trusted circle beats any course or program.
Edit your circle — Keep people who lift you. Let go of those who don’t.
Tough love counts — The right mentor will push you. Not just pat you on the back.
Support with substance — That’s what Visual Business Academy is: free, focused, and full of creatives who actually care.
Talk nicer to yourself — How you treat yourself sets the tone for your whole business.
Celebrate what counts — Walid’s “quick tens” remind us to anchor each day in gratitude and small wins.
Still in the trenches — Walid’s not just teaching—he’s still shooting, directing, and creating at the top level.
From refugee to front cover — No agent. No shortcuts. Just grit, talent, and making history with Vanity Fair Italia.
Chaos over polish — Behind the scenes at that shoot? A mess. But the result? Magic.
Confidence is contagious — Walid lives it, teaches it, and passes it on.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
The gut check will always, always win. The gut check is your direct direct line to you, and whatever higher source you believe in. – Walid Azami
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
I do hope the community researches the gurus more than they research the latest gear, the latest restaurant to go to, the latest accessory to purchase, because this is your future. – Walid Azami
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Walid shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
The way you speak to yourself is going to dictate what you allow how others speak to you in your life. – Walid Azami
If you have any questions I missed, a specific question you’d like to ask Walid, or a way to thank you for coming on the show, feel free to add them in the comments area below.
FREE Live Training • TOMORROW!
Another FREE Masterclass with the absolute guru of photography websites, SEO and all things tech, Alex Vita!
Details andregistration here: https://learn.photobizx.com/beyond-seo-registration/
Only free till the live training happens tomorrow morning.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Please watch your circle… The words you allow into your ears, the words that go and settle into your brain, into your soul, are going to either sink you or they're going to take you through your voyage. And if somebody doesn't, if they question you, if they make you get that weird little feeling, your gut feeling, again, that I'm talking about. You have to edit those suckers out. Your future depends on it. It's your future. It's your life. – Walid Azami
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Believe in yourself and the world will catch on to how great you are. – Walid Azami
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
This is not a review this week, but a shoutout for Luci Dumas and the recent podcast episode in which she interviewed me!
If you haven't had enough of my voice and want to hear some of my thoughts on the state of the photography industry and where I see gaps and opportunities for photographers to grow their businesses, have a listen in one of these spots:
https://youtu.be/6_StiJ2JHA0
https://podcasts.apple.com/us/podcast/305-andrew-hellmich-build-your-photography-empire-one/id1467461210?i=1000703703945
https://open.spotify.com/episode/2WdxE50pkHeBjbfJxCPP3w?si=961eaae522d04052
Here’s a feel for what we get into in this chat…
How wedding photography pricing has shifted over the years—and what it takes to stay relevant when the market’s flooded.
The sneaky-good upsell tip I picked up at an AIPP event that gave my album sales a solid boost.
Why real networking isn’t about chasing favours—it’s about showing up, adding value, and building proper relationships.
My take on gift certificate collabs—and how I made it work with a local vet in a mutually beneficial way
A simple but powerful SEO play: How I interview vendors, turn those chats into blog posts that rank and build real community connections.
Links to people, places and things mentioned in this episode:
Walid Azami Website
Visual Business Academy on Discord
Walid Azami on Instagram
Walid Azami on YouTube
Episode 493: Walid Azami – Photography business advice from a celebrity photographer
You have to be in the game to be advising on the game. – Walid Azami
Thank you!
Thanks for tuning in. Really appreciate Walid for sharing so openly in this chat—there’s a lot of noise in the photography education space, and this conversation helps cut through it. He’s someone who’s actually still shooting, still building, and mentoring for what sounds like the right reasons. We covered a lot—from calling out the fakes to finding the right kind of support, and what it really means to build a career with purpose. Hope you enjoy this one!
A good coaching program should never try to keep you in there the whole time… A true, good program has to be an end game, because the game shouldn't be for the coach, for the mentor, to always keep you in there and to keep milking you for money. – Walid Azami
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 613: Walid Azami – Calling Out the Fakes in the Photography Industry appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Apr 14, 2025 • 46min
612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business
Premium Members, click here to access this interview in the premium area
Laura Langfield of www.llphotography.de is a pet photographer based in Germany who has been a PhotoBizX Member for 4 years and nothing makes me happier than having a chance to record an interview like this one.
Laura recently emailed me about completing her first book project and included some of her numbers and details.
She said…
Apart from the amazing numbers, the project was an amazing experience and therapeutic after I lost my dog in 2023 after almost 15 years together.
She added…
I can honestly say that it is one of the most beautiful things I have ever done, and it was extremely well received.
She finished by saying…
I'm seriously thinking about making this an ongoing yearbook project and maybe also adding an exhibition in the future. As Richard Grenfell said in his training, if something works, do more of it. And there will always be new senior dogs.
Get ready to dive in and learn more about this talented dog photographer and her fantastic book project, which earned her close to 50,000 Euro!
In the interview, Laura shares how her senior dog book project became a €50K business.
Here's some more of what we covered in the interview:
Strategy beats struggle – Stop saying “nothing’s working.” The right plan changes everything.
More than marketing – Senior dog sessions are therapy, storytelling, and community.
Grief turned gold – A heartfelt idea became a €50K+ success.
Old dogs, big impact – Niche project with senior pets brought in premium bookings.
Traffic wins – Laura swears by traffic ads to attract high-quality clients without the back-and-forth.
Filter first – Her system pre-qualifies leads, so only serious clients make it through.
Let your landing page sell – Pricing, a quick quiz, and a Calendly link—automated and effective.
Zoom = sales – Laura closes high-ticket pet sessions using ProSelect proofing calls.
Wall art makes a comeback – Clients wanted more than digitals—they wanted their dogs on the wall.
Books that move people – Double-page spreads and custom stories made every client feel seen.
AI with heart – Laura uses AI to craft touching stories from owner-submitted questionnaires.
No discounts needed – “People don’t need a discount. They need a reason.” And this gave them one.
Give to get – Clients donated to charity instead of paying a fee. Good vibes = strong bookings.
Covers create buzz – A voting frenzy brought in 400+ leads and 8+ new bookings.
Chase bookings, not leads – Forget cost per click. Focus on cost per conversion.
Make it a tradition – Laura’s senior dog yearbook is now an annual thing—with gallery dreams too.
Small studio, big brand – From home office to high-ticket pet sessions. It’s all in the positioning.
Stand out with service – Framed prints, albums, and full delivery in a digital-only world.
Action beats ideas – That course sat for months. Then it sparked a game-changing launch.
Introvert? No problem – Laura proves quiet confidence can still make big noise.
A sample page from Laura's beautiful book on Senior Dogs.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
People don't need a discount to book. They need a reason. – Laura Längsfeld
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
I have been successful with lead ads, but it's a lot of work, because you have to talk to a lot of people, and it's quite hard to get them on the phone. So for now, doing everything alone, it just took so much time to get the bookings that I'd rather pay more per lead and have less work because the people are more pre qualified and I don't have to talk to as many people to get the bookings I need. – Laura Längsfeld
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Laura shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Don't look at the cost per lead. Look at the cost per booking. – Laura Längsfeld
If you have any questions I missed, a specific question you’d like to ask Laura, or a way to thank you for coming on the show, feel free to add them in the comments area below.
FREE Live Training • Tuesday, April 22nd • 8am AEST
Another FREE Masterclass with the absolute guru of photography websites, SEO and all things tech, Alex Vita!
Details andregistration here: https://learn.photobizx.com/beyond-seo-registration/
Only free till the live training happens next week.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
My eldest dog passed away in 2023 and I just know how important the photos I took of him over the years to me. I really want to give that feeling to others too. And that's why I chose senior dogs for the project. – Laura Längsfeld
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
My goal was to shoot 30 dogs. I photographed 34 in the end, and that was with 25 clients. – Laura Längsfeld
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Laura Längsfeld Website
Laura Längsfeld on Facebook
Laura Längsfeld on Instagram
How To Advertise Like A MoFo and attract the people you want to your photography business
The Profitable Book Projects for Photographers
Episode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito
Episode 549: Richard Grenfell – The successful and profitable move from family to boudoir photography
Episode 402: Katie Kolenberg – Take control and thrive with your photography business during the pandemic
Episode 470: Katie Kolenberg – Profitable photography book projects Q&A
Strangely, this year, I got a lot of wall art orders, while the years before, I got more album or folio box orders. So it's quite interesting. I don't really know why they changed this year, but people do definitely show or want to have photos of their dogs on their walls. – Laura Längsfeld
Thank you!
Thanks for tuning in! Massive shoutout to Laura for pulling back the curtain on what it really takes to build a thriving pet photography business—without the discounts, the hustle-for-every-client mindset, or the fluff. From heartfelt beginnings to a €50K+ senior dog project, Laura’s story is all strategy, purpose, and quiet confidence in action. This is proof you don’t need to be loud, lucky, or in the “right” location—you just need the guts to do things differently. Hope you enjoy this one as much as I did!
Go for it, and don't worry if the ads are more expensive than you are used to, or if it is maybe going a bit slow in between, just tweak a little bit on your landing page and your ads, and maybe restart the ads and then go on from there. – Laura Längsfeld
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 612: Laura Längsfeld – How a Senior Dog Project Became a €50K Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Apr 7, 2025 • 50min
611: Renee Bowen – Senior Portraits That Sell: What Teens Want, What Parents Buy
Premium Members, click here to access this interview in the premium area
Renee Bowen of www.reneebowen.com first appeared on the podcast in our start-of-the-year predictions episode, where some of the world’s best photography business coaches shared their insights.
In that episode, she talked about AI fatigue and how clients are craving real, authentic content—content created by you to showcase your true self, not some perfectly curated, made-up version of you.
In her photography business, she specialises in high-end luxury branding and portrait photography.
With a psychology degree, she knows how to get inside her clients’ heads, tap into what makes them unique, and combine that with her incredible photography skills to create personalised, next-level work.
Based in Los Angeles, she’s a married mother of three, host of the Tried & True With a Dash of Woo podcast, photography business coach, and course creator.
From the outside looking in, she’s running a successful photography business focusing on headshots, personal branding, and senior portraits.
In this interview, Renee shares how to create a profitable senior portrait photography business by creating images that sell and shooting what teens want and parents buy.
Here's some more of what we covered in the interview:
Real > AI – Emotion beats perfection. Clients connect with you, not a filtered bot.
Luxury meets psychology – Renee blends stunning visuals with buyer behaviour to sell more than just photos.
From accidental to intentional – What started as headshots became a multi-six-figure brand.
Redefining senior portraits – Editorial-style shoots that ditch the cap and gown clichés.
Built demand from scratch – Educated a market that didn’t know what it was missing.
Teens want cool, parents want keepsakes – Speak to both and win the booking.
Model teams = marketing gold – Teens do your promo for you.
Social media shifts fast – Facebook had its day. TikTok is now. Stay ahead or fall behind.
Selling didn’t come easy – But strategy beats sleaze. Always.
What works there won’t work here – Your brand, location, and audience matter. Don’t copy. Customise.
Albums sell. Digitals don’t. – Tangible memories = higher spend and happier clients.
$3500+ sessions? Absolutely. – When pricing, products, and experience align, sales follow.
Set the tone early – Clear offers, smart pricing, elevated experience from first touch.
Selling starts at the shoot – Use psychology to plant seeds, not pressure.
Teens + parents = different vibes – Master both worlds for effortless sales.
Instagram is your storefront – If you’re not visible, you’re not viable.
TikTok is the new Google – Know how to be found where Gen Z searches.
It’s not your town, it’s your mindset – Small-town photographers can charge luxury prices too.
Design it, then sell it – Show off stunning albums to inspire bigger buys.
Partnerships that pay off – Cross-promote with vendors who serve your dream clients.
TikTok tip: keep it real – Short, raw, unpolished content wins. Stop overthinking.
Coaching that goes deep – Mindset shifts, strategy tweaks, real growth—for photographers who mean business.
Senior Portraits by Renee Bowen
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
By the time, if I've done my job right, by the time they sit down with me and we're going over their images, they already know they're getting an album, because I have pre sold that album multiple times, unconsciously throughout the process. – Renee Bowen
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
With Tiktok, don't overthink it. That's that's the first thing. Don't overthink it. Keep it short. The main thing with Tiktok is authenticity. Honestly, just lean into just being you. – Renee Bowen
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Renee shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Tiktok is great for reach and visibility and reaching a lot of people. I get a lot of out of state clients from Tiktok specifically. – Renee Bowen
If you have any questions I missed, a specific question you’d like to ask Renee, or a way to thank you for coming on the show, feel free to add them in the comments area below.
The FREE training with Heather Lahtinen is coming up this week!
The Secret Weapon That Changes Everything: The #1 Tool for Levelling Up Your Photography Business
What if the key to success wasn’t just taking better photos, perfecting your pricing, or mastering more marketing strategies?
What if one simple mental tool could completely shift how you approach your business—and your results?
In this game-changing training, you’ll discover the same mental framework elite performers—entrepreneurs, professional athletes, and members of the armed forces—use to master their mindsets, overcome challenges, and achieve peak performance.
After the main presentation, Heather will be doing some live coaching with a few attendees while on the call and with everyone able to watch and listen in!
All the details and registration are here –> https://photobizx.com/model
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
I really believe it starts with their first interaction with you, whether it's going to be on your website, whether they found you on Google, or if they find you on Instagram or Tiktok. A lot of my clients find me on Tiktok and Instagram because that's where they are. – Renee Bowen
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Our website really should be doing most of the heavy lifting for us. They need to see themselves in our brand. They need to want to be a part of it, because our website and our brand is not about us, it's about them, and so how they feel when they experience the brand. – Renee Bowen
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Renee Bowen Website
True With a Dash of Woo Podcast
Renee Bowen Instagram
Renee Bowen on Tiktok
2025 New Year Special – Photography Business Predictions by the Coaches – Part 2
Authenticity is a word that does get thrown around a lot…but it's it's really just about not being fake, because your senior clients are going to smell a fake a mile away. They don't want any part of that. And they want to know that you're a real person. – Renee Bowen
Thank you!
Thanks for tuning in! Massive thanks to Renee for openly sharing what it actually takes to grow a profitable senior portrait business. No fluff, no overnight success—just smart strategy, serious mindset shifts, and a tonne of intention behind every move. Proof that you don’t need to wait for the “right” market or perfect timing—you just need to back yourself and build something worth talking about. Hope you love this chat as much as I did!
I like to kind of keep my pricing pretty simple, because I really do think that an overwhelmed, confused brain is just going to shut down and it's not conducive. I just like to keep things pretty simple and clean. I don't like my ordering sessions to take more than about an hour, if possible. – Renee Bowen
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 611: Renee Bowen – Senior Portraits That Sell: What Teens Want, What Parents Buy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Mar 31, 2025 • 57min
610: George Tatakis – Turning Creative Obsession Into a Thriving Photography Business
Premium Members, click here to access this interview in the premium area
George Tatakis of www.tatakis.com was a rare and beautiful find for this podcast episode. It's rare to feature a European photographer on the podcast, particularly a photographer who shoots in the style and income-producing strategy of George Takais.
After exchanging a few emails, I learned enough to ask him to do this interview. I'm pretty sure we can all learn something from his entrepreneurial spirit and go-getter attitude.
To give you a little background…
He's currently bringing in well over $100,000 Euro through photography.
He's based in Greece.
He shoots exclusively in black and white.
He has multiple income sources, including selling his work through a gallery in Geneva, photographic book sales through Amazon, licensing fees for using his photography in commercial applications, partnerships with a travel company, selling work through museum shops, mentoring and portfolio reviews, and commissioned work.
He left his job as an electrical engineer to chase his dream of being a photographer.
It was a hard slog, but photography is now his primary source of income.
In this interview, George shares how he has been able to turn a creative obsession into a thriving photography business.
Here's some more of what we covered in the interview:
Engineer turned artist – Walked away from a safe career in Greece to chase what lit him up.
Went all-in with nothing lined up – Quit the day job with zero income, but 100% belief.
Slept in cars to chase the dream – No money, no plan B—just vision and a camera.
Defied cultural norms – Ignored the voices saying “photography isn’t a real job.”
Carved out a niche in Greek tradition – Found his voice in storytelling portraits that honour his roots.
Built it on a shoestring – Couch-surfed, hustled, and made it work without money.
That first dollar hit hard – It wasn't much, but it proved he could make this real.
Saw business as the game-changer – Says 80–90% of success is business, not the camera.
Heart-led obsession – The kind of devotion that keeps you up at night—in the best way.
Hustled to build community – Ran photo walks, co-founded a creative hub, and made his own opportunities.
Landed early brand deals – Sales savvy + great work = ambassador gigs and exposure.
From candid to crafted – Evolved into powerful, stylised portraits with deeper stories.
Persistence landed prestige – Followed up relentlessly and landed a solo show at the Benaki Museum.
One exhibition changed everything – Led to international recognition and collaborations (including with a French publisher).
Exhibitions brought credibility, not cash – But they opened bigger doors.
Got into Athens Airport – Thought beyond galleries, pitched his way into a major public space.
Licensing deals followed – Smart networking = his work on Hollywood film sets.
Still grounded – Big wins, but still humble. Still surprised it all worked.
Won’t compromise for cash – If a job doesn't align with his vision, he walks.
Web presence matters – Uses his site and blog to connect, attract, and build brand equity.
Now chasing film – Creative restlessness led to video—a fresh challenge with income potential.
Future-proofing with video – Sees filmmaking as both creative evolution and financial smarts.
Believes in hustle + heart – Luck helped, but action opened every door.
Proved it’s possible—even in crisis – Built success in the middle of Greece’s economic mess.
Only do it if you must – He’s clear: this path isn’t for dabblers.
Sacrificed for the dream – Slept rough, kept going, never stopped.
Bride in Diafani, Olympos, Karpathos, Greece, by photographer George Tatakis
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
Business is the biggest part of the journey. I mean, I would say that 80 or 90% of my time goes to the business side, and then it's only 10 to 20% which is the creative side. And I know that many artists don't realize that, and I think I'm blessed in a way that I started as an engineer. – George Tatakis
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
I think filmmaking is a more lucrative work in these days. I think that even social media move toward this direction of videos. I also find YouTube to be an exciting place to be, because I think you do work that lingers on the platform, actually. So for example, you can do the video today, and after a couple of years, people will still be watching that video, which is not the case with other platforms. Also, there is more money in creating videos. – George Tatakis
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
GREECE. Thrace. Issakion. 2020
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what George shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
You have to be where the opportunity lies, and then wait for luck to strike and give you the opportunity that you want to take. – George Tatakis
If you have any questions I missed, a specific question you’d like to ask George, or a way to thank you for coming on the show, feel free to add them in the comments area below.
Karagouna costumes of Trikala, Thessaly, Greece
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
I actually started by organizing a photo walk. Immediately after quitting my job, I thought to myself that if you want to be in this business, then you want to get to know people that revolve around photography. – George Tatakis
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
I would probably say that after five years, I started being able to fully fund the projects and be able to spend time in actual hotels myself. So I would say, like, for the first two years, maybe three, I was completely trying to do everything as free as possible, without hotels or that stuff. – George Tatakis
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
This week, a big shoutout to Donna Todd, who shoots equestrian photography art and was recently looked out of her Facebook account, finally got it back and has offered to help anyone who ever finds themselves in the same situation.
Here's the email chain we exchanged during her ordeal…
Hi Andrew, hope you're well.
I'm one of your subscribers and love your podcasts.
I am just writing to you in the hope that, with your vast network, you may be able to help me.
My Facebook was hacked without me knowing,
I have since found a fake page with my name and DOB, etc, that may have caused the problem.
As the fake hackers sent some of my friends, friend requests and my friends alerted me and took a screenshot of the fake page..
Facebook has disabled both my business account and personal account due to some dubious activity they were performing, which, as you can imagine, is very distressing.
They say I have 178 days to appeal, and I have tried through my Instagram page, which I still have.
Do you know of any Facebook experts who may be able to help me get my Facebook accounts back?
I have tried everything I can think of and even paid some guy who turned out to be a scammer.
All the best
Donna Todd.
I put Dona in touch with Richard Grenfell, who faced something similar and shares how he managed to get his accounts back here: https://www.youtube.com/watch?v=T1B69ed27NA&pp=ygUQcmljaGFyZCBncmVuZmVsbA%3D%3D
Richard was invaluable and spoke with Donna but could not help her get her accounts back — he had faced and dealt with a different issue where hackers rang up a massive bill for FB Ads with his account!
Then, earlier this week, I learned that Donna had her account back! She shared the following details:
Hi Andrew,
It was a gruelling process, lol!
Firstly, I contacted a professional hacker who scammed me, charging an upfront fee and then telling me he had my account on a proxy and that if I wanted it, I would need to pay him triple the amount that I had already paid him…I refused and reported him to Meta. So needless to say, he didn’t help at all, so I definitely don’t advise anyone going down that path.
I still had my Instagram account, so I verified it by paying a fee of, I think, about $20 per month.
Once you are verified, there is support, and you can open a case with them there. I let them know that my account was hacked and that I was restricted and couldn’t gain access to my Facebook accounts.
Eventually, someone replied, and after weeks of answering the same questions, they finally gave me back my accounts.
I'd be happy to help anyone if it happens to them.
Donna
Dowry in Olympos, Karpathos by photographer George Tatakis
Links to people, places and things mentioned in this episode:
George Tatakis Website
George Tatakis on Facebook
George Tatakis on Instagram
George Tatakis on YouTube
95% is work, and then maybe five, up to 5% is luck. But this, you know, this small bit of luck goes a long way. – George Tatakis
Bride, Metaxades, Thrace, Greece, by photographer George Tatakis
Thank you!
Thanks for tuning in! Massive thanks to George for sharing the raw, real stories behind his creative journey. From sleeping in cars to landing exhibitions in major museums and airports. His path proves you don’t need a trust fund, perfect timing, or a Plan B—just obsession, grit, and a deep belief that this is what you’re meant to do. What an inspiration.
I think that in this kind of in this line of work, if you are not extremely excited about creating art, then business will not work. – George Tatakis
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
George Tatakis with Nea Vyssa Girls
I had the realization how business workw before starting to pursue something in art. I think people that start by going to a fine art school, for example, don't take into consideration the business part or the marketing that is needed. I think this can be the problem for them. – George Tatakis
The post 610: George Tatakis – Turning Creative Obsession Into a Thriving Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Mar 23, 2025 • 0sec
609: Brooke Jefferson – How a Small-Town Photographer Built a Booked-Out Business
Premium Members, click here to access this interview in the premium area
Brooke Jefferson of www.brookejefferson.com/photography was first featured in the Coaches Predictions episode that kicked off in 2025, where she said that Behind The Scenes Content (BTS) will be a game changer for photographers this year.
She knows exactly what it takes to turn a passion for photography into a thriving business. She is a photographer, business coach, and Book More Clients Photography podcast host.
She first picked up a camera in 2014, with a baby on her hip and a borrowed camera, hoping to earn extra income for her family. What started as a side hustle quickly turned into a full-time career, and by 2018, she left her job as a teacher to go all in with photography.
One of her coaching clients, Loretta, says…
“Best investments I've made for my business. I've tried a couple of other photography coaches, and while they shared some valuable information, Brooke is 100% the secret sauce.”
With over a decade behind the camera and six years as a coach, Brooke is walking the walk, not just talking the talk.
In this interview, Brooke shares how living in a small town doesn't mean you can't have a booked-out photography business.
Here's some more of what we covered in the interview:
From borrowed camera to booked out – Brooke went full-time with her photography
Small town, big growth – marketing works anywhere when you know what you’re doing
Clients come from community – Google, referrals, Facebook groups… Brooke uses them all
Style that stops the scroll – your signature look matters more than you think
Shoot what you love, attract who you want – personal work brings the right clients
Studio smarts – Brooke turns her studio into a year-round money-maker
Right clients, right growth – niche down, stand out, stay booked
Collab > competition – peers can be your best referral partners
Inspired, not imitating – stay true to your style and still stand out
Coaching that moves the needle – refine your strategy, raise your prices, grow
Map it before you make it – goals first, bookings second
Want to go full time? Set the target – Brooke helps photographers define what “full-time” actually means
Profit starts with pricing – charge your worth with confidence
Goodbye pricing panic – shift the fear and raise your rates
Be consistent, be booked – clear style and messaging = magnet for dream clients
Raise your prices without losing your people – it’s about scaling with intention
Post your prices, get better leads – no more fluff inquiries
Moving locations? You’re not starting over – rebuild fast with SEO, networking and local marketing
Social growth that books – tagging and sharing is more than just engagement
Don’t post everything – curate a feed that converts
Show the work and the work-in-progress – BTS builds connection and trust
Get found on Google, not just Insta – local SEO = leads that stick
Network like a human, book like a pro – in-person wins every time
Need clients fast? Use this strategy – Brooke’s go-to for quick bookings
The “Book More Photography Clients” Podcast – weekly marketing & biz advice that works
Learn while you listen – coaching, interviews, real talk on building your biz
No matter your niche – weddings, families, newborns… there’s something here for you
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
My dream session is when a client reaches out and they want me to photograph them on their own property, whether that's their ranch or their farm. And the best part is when we can't drive to the location. We have to ride the ATVs. That is my favourite thing to do. So we get a little bit of fun and adventure. – Brooke Jefferson
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
I have to know your booking goal. I have to know your revenue goal. That is the very first place I start. From there, I dig into what you already have. And typically where people want me to start is their pricing and packages. So that's the very next place I'll go. – Brooke Jefferson
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Brooke shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Networking, networking, networking. The things that photographers don't want to do, because it is so easy to type up a social media post, cross your fingers and hope you get bookings, it is so much harder to leave your house and actually go and talk to real humans and get your name out there, your business cards, things like that. But it can be done. – Brooke Jefferson
If you have any questions I missed, a specific question you’d like to ask Brooke, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
I am heavily relying on happy clients to keep my name going in the community. – Brooke Jefferson
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Something that I am passionate about teaching, that works really well for me, is getting very involved in my community. I'm trying to make it to local events, partnering with business owners, things like that. So I try to market my business in a variety of ways so that the leads are always coming in. – Brooke Jefferson
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Brooke Jefferson Website
Brooke Jefferson on Instagram
Work with Brooke Jefferson
Book More Photography Clients Podcast
Voxer
Thank you!
Thanks for listening! A huge shoutout to Brooke for keeping it real and pulling back the curtain on what it really takes to build a lasting photography business. From a borrowed camera to six-figure success, her story is proof that you don’t need a big city, fancy gear, or a backup plan—just purpose, strategy, and a whole lot of grit.
Show the best of the best. Don't show them all, especially when you're newer, you're going to need more content. You're going to have to re-share these sessions again while you're building your clientele, so just don't show everything all at once. – Brooke Jefferson
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 609: Brooke Jefferson – How a Small-Town Photographer Built a Booked-Out Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Mar 16, 2025 • 42min
608: Joe Jenkins – From Craigslist Scam to Six-Figure Photographer
Premium Members, click here to access this interview in the premium area
Joe Jenkins of www.joejenkinsphoto.com sent one of the best interview requests I've received in the 12 years since starting the podcast.
The subject line read:
How a scam on Craigslist kicked off my full-time, professional photography career in NYC.
Then, the email…
My name is Joe, and I’m a full-time photographer in New York City.
I fell into photography after a talent agency tried to scam me into buying a $1000 headshot session, and I decided to start taking my own. I wasn't even a photographer at the time.
Since entering the profession in 2013, I’ve opened a studio in Williamsburg, Brooklyn, where I do fashion, headshots, event and commercial work. I currently shoot for some of the largest brands and modelling agencies in the world.
This year I photographed Reese Witherspoon for Docusign, Jeff Bezos for Oxford University, the head of Samsung North America and Eli Manning for other brands.
I was hooked, but I wanted to clarify a few things before inviting him on for an interview and make sure there was going to be something in this for you, the listener, beyond a great-sounding story.
I learned he is a full-time photographer, his sole income source.
Before COVID, he earned about 150k/year, but his business dried up until his recovery in 2023.
He currently does over 100k between headshots, event work, and fashion photography, though he expects he'll be back to 150k and beyond this year or 2026.
In this entertaining interview, Joe shares how he went from a Craigslist scam to a six-figure photographer.
Here's some more of what we covered in the interview:
Scammed Into a Career – A dodgy Craigslist ad stole his money. Instead of giving up, Joe grabbed a camera and built a career.
NYC Photography is Brutal – If you’re not hustling, you’re invisible. Joe cracked the code by adapting fast and stacking income streams.
Fashion Photography is a Long Game – Want to shoot fashion? Get ready for unpaid “test” shoots—Joe invested years before the paid gigs rolled in.
Big Money is in Advertising – Headshots keep the lights on, but Joe’s playing for seven-figure ad campaigns.
Smart Free Work Opens Doors – Shooting for top modelling agencies = instant credibility. Done right, it leads to paying clients.
One Revenue Stream = Disaster – Joe juggles headshots, events, fashion, and commercial work. One fails? The others keep cash flowing.
Marketing That Actually Works – Google ads, social media, referrals—Joe figured out the formula for a steady flow of clients.
Sales Skills = More Profit – Simple pricing, smart upsells, and giving clients what they actually need = bigger paydays.
Work Fast, Earn More – A 15-minute LinkedIn headshot session? Done. When your workflow is dialled in, you don’t need to grind.
No Plan B. All In. – 100-hour weeks, a Brooklyn studio, and zero backup plans—Joe made it work because failure wasn’t an option.
Networking That Doesn’t Suck – A casual bar convo landed Joe a gig on Ink Masters. The best connections aren’t made at “networking events.”
Hard Work Wins – Adapt, persist, and keep showing up. That’s the real secret to making it in photography.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
The phrase fashion doesn't pay is, actually very literal, because it's such a competitive field that you work for free for a very long time. – Joe Jenkins
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
I had $100,000 in the bank going into COVID Now, now I'm deeply in debt, and it's fine. The fortunate thing about photography is that if you can find the work, it's a very well paying field. It's extremely well paying field. It's just finding the work, it's just running it as a business, but it's still tough. I'm not gonna lie, especially becasue I had to pretty much rebuild from scratch after COVID, and it's still very much a hustle. – Joe Jenkins
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Joe shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I feel part of the reason I work so much is because I feel like I'm close to breaking out. I feel like I can see this the finish line, and I'm sprinting towards it. – Joe Jenkins
If you have any questions I missed, a specific question you’d like to ask Joe, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Eventually you get to the point where your test work is so good that you start getting paid, which is where I'm at, but it's still pretty inconsistent. I still do a ton of free work. – Joe Jenkins
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
My best advice as a photographer is to just diversify your revenue streams, or just try to really keep your source of business diverse. – Joe Jenkins
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Joe's website — Headshots NYC
Joe Jenkins Event Photographer NYC
Joe Jenkins on Instagram
Joe Jenkins on Facebook
The end game for me is to not make $1,000 a day, even though that's awesome. Like $1,000 a day is not bad money anywhere in the world, but my end game is to make seven figures off of my work. – Joe Jenkins
Thank you!
Thanks for tuning in! Big thanks to Joe for keeping it real on what it takes to succeed—hustling, marketing, and knowing your worth. From getting scammed to building a six-figure business, Joe's story highlights how strategic moves (and a no-plan-B mindset), you can make it happen.
If you do what a photographer does, there is no better dollar on the planet than advertising money. – Joe Jenkins
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 608: Joe Jenkins – From Craigslist Scam to Six-Figure Photographer appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Mar 10, 2025 • 0sec
607: Heather Lahtinen – Why Your Photography Business Isn’t Growing (And How to Fix It)
Premium Members, click here to access this interview in the premium area
Heather Lahtinen of https://flourishacademy.mykajabi.com/ first appeared on my radar when Wisconsin Dog Photographer and Premium Member Jan Bezzo recommended her.
Jan emailed to tell me that she'd been coached by Heather in the past and would do so again, hopefully soon. Heather is no-nonsense and realistic but always treats people with integrity and kindness.
Jan added…
Heather just doesn't accept that “nothing is working” and helps you look at challenges from different perspectives, then works with you to troubleshoot.
And Heather will give you tough love if needed.
That was enough for me. Following that, Heather first appeared on the podcast in the coaches' predictions episode at the start of the year.
I looked forward to discussing business, marketing, and mindset with this motivated and passionate coach behind The Flourish Academy and her Elevate program.
In this interview, Heather shares why your photography business isn’t growing (And How to Fix It).
Here's some more of what we covered in the interview:
Stop Saying “Nothing is Working” – Heather challenges vague negativity. Get specific about what’s not working.
Look at What Is Working – Shift focus from problems to wins. That’s where growth happens.
No More Excuses – Blaming the economy, competition, or social media algorithms won’t fix your business. You’re in control.
Business is Math or Mindset (And It’s Always Mindset) – Pricing and revenue goals are just numbers. The real challenge? The thoughts holding you back.
Pricing is Just Math – The numbers don’t lie. The hard part is having the confidence to charge what you’re worth.
Mindset is the Real Challenge – Fear, doubt, and hesitation around pricing or marketing come from beliefs, not reality.
Your Success is Possible, No Matter Where You Live – Location isn’t the issue. Belief and action are.
Double Your Prices? Easy in Theory, Hard in Execution – The math is simple. The mindset and marketing shifts are where the real work happens.
Your Prices Reflect Your Belief in Your Value – If you don’t believe in your worth, clients won’t either.
Raise Your Prices Faster – The longer you wait, the harder it gets. Fear slows action.
Not Booking at New Prices? – It’s not just about the price. Manage your thoughts, adjust your approach, and keep refining.
Self-Concept is Everything – How you see yourself as a photographer and business owner determines your success more than “confidence” ever will.
Think Like a Pro, Then Like an Entrepreneur – First, own your craft. Then, own your business.
The Three Identity Shifts – Photographer → Entrepreneur → CEO. Each stage requires new thinking.
Marketing Can Be Simple – A one-page (or even half-page) plan focused on what’s already working is all you need.
Go Deep, Not Wide – Master a few marketing strategies instead of chasing every new trend.
Referrals and Experience Win — Successful photographers consistently grow through happy clients and strong word-of-mouth, not endless social media posts.
Turn Clients into “Sneezers” – Deliver such a great experience that people can’t help but tell others.
Human Connection Still Matters – Picking up the phone, responding quickly, and caring go further than you think.
Define Success on Your Terms – Growth for the sake of growth isn’t the goal. Build the business that fits your life.
Check Your “Why” for Staying Small – If you’re holding back on growth, is it a choice or just fear?
Stagnation Can Lead to Boredom – Staying still for too long can turn into self-sabotage. Keep growing in some way.
Balance is Possible – You can have a thriving business and time for other passions. It’s about intention and systems.
Work Smarter, Not Just Harder – The goal isn’t more work. It’s more profit with fewer hours. Efficiency is everything.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I don't tolerate excuses or reasons or circumstances or like the sky is falling or the weather or the economy or anything like that. That's never going to fly with me. – Heather Lahtinen
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
I am a compassionate Navy SEAL. It's like someone who's like in your face yelling at you get up. Oh, but you know, I understand where you're coming from. It's hard to get up, and I've got you, but it's time to go, because we're done messing around. – Heather Lahtinen
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Heather shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
Essentially, I want to create what Malcolm Gladwell calls sneezers. Sneezers are people who are infected with your business and they love you so much they're telling everyone. – Heather Lahtinen
If you have any questions I missed, a specific question you’d like to ask Heather, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
When I get inquiries and they don't book right after I raise my prices, here's what I'm going to choose to think, because your brain's going to go haywire, and it's going to say, What have I done? I've ruined my business. I better drop the prices. – Heather Lahtinen
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
I have been in business for over 22 years. That means five presidential administrations, a major housing market crash, a couple of recessions in COVID, and I've never had a problem. And I don't think that's because I'm like, different or special at all. I think it's just because I don't allow circumstance to dictate my results, like there is no circumstance that could happen in the world or to me that could prevent me from moving none. – Heather Lahtinen
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
151 Ways to Get Clients in Your Photography Business Free PDF
Elevate Your Photography Business Website
Flourish Academy Coaching
Flourish Academy on iTunes
Flourish Academy on Spotify
Flourish Academy on Instagram
If you make your clients happy, if they are your number one priority, you can almost run… a lot of your referrals in your business can be run from that, and then you're killing two birds with one stone. – Heather Lahtinen
Thank you!
Thanks for tuning in! Massive thanks to Heather for cutting through the fluff and getting real about what actually moves the needle. Success in photography isn’t just about taking great photos—it’s about backing yourself, owning your pricing, and making smart, strategic moves. Heather laid it all out, from ditching excuses to doubling your rates with confidence. If you’re ready to stop playing small, charge what you’re worth, and build a business that works for you, this episode is the perfect fit,
My thoughts are, if you are not where you want to be in business, revenue, growth, whatever, it has to be one of two problems… it is either a math problem, like my pricing or number of clients, right? It's a math problem or it's a thought problem. And all problems are thought problems, okay? – Heather Lahtinen
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 607: Heather Lahtinen – Why Your Photography Business Isn’t Growing (And How to Fix It) appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Mar 3, 2025 • 45min
606: Caitlin McColl – From Postpartum Depression to Rebuilding a Thriving Photography Business
Premium Members, click here to access this interview in the premium area
Caitlin McColl of www.ragamuffinpetphotography.com.au and www.tailsoftheworld.com is one of Australia's best pet photographers! Her work first caught my eye over ten years ago, and we followed up with episode number 24 of the podcast, where she shared the details of working with pet shelters — I listened back to part of that recording this morning, and oh my god, we both sound so young!
We later followed up by recording episode 282 where we dived deep into her photography books as a marketing and sales tool.
I've asked her back today, following a recent email where she wrote…
G'day Andrew,
I'm just sitting here editing and listening to the podcast and decided I really need to send you a thank you.
I'm coming out the other side of a four year postpartum depression haze and having spent those years just doing bare minimum to keep my business afloat and family fed, I was feeling lost and uninspired in business.
But I knew EXACTLY where I needed to go to reinvigorate myself and as always Photobizx didn't disappoint. I've spent the last few weeks binge listening, and for the first time in a long time, I feel enthused about work again.
I asked if she'd feel up to talking about her experiences.
Caitlin said yes, and in this interview, she shares her experience of postpartum depression to rebuilding a thriving photography business.
Here's some more of what we covered in the interview:
Mindset drives success – Overcoming challenges can transform your business.
Outsource to grow – Hiring helps free up time for business growth.
Diversify income – Multiple revenue streams create stability.
Mental health matters – Prioritising wellbeing impacts business success.
Maternity leave strategy – Six months off without losing income.
Build the right team – Smart hiring streamlines operations.
Expos = More bookings – Strategic approach secured 40+ sessions.
Planning calls boost sales – Pre-session consults lead to bigger profits.
Gear matters in pet photography – Investing in quality equipment pays off.
Passion projects fuel growth – Tails of the World raised $150K and built brand credibility.
Scaling means letting go – Hiring associates for business expansion.
Asking for help is a strength – Support is key in business and life.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I'm coming out the other side of a four-year postpartum depression haze, and having spent those years just doing the bare minimum to keep my business afloat and my family fed, I was feeling lost and uninspired in business, but I knew exactly where I needed to go to reinvigorate myself. – Caitlin McColl
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
Rather than saying, Hey, can I talk to you about pet photography? My line is, Oh, would you like to win a pet photo shoot? Would you like to win a photo shoot with your dog? And nine out of 10 people are gonna say ‘no'. – Caitlin McColl
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Caitlin shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I feel like I'm really excited about my business, and I'm really excited for changes, and I want to work on it, rather than just doing the shoots and whatever I need to do to get by. So yeah, I can feel my like myself again, not like my old self. You never go back to your old self once you had kids, as you know, but I can feel my spirit back. It's really nice. – Caitlin McColl
If you have any questions I missed, a specific question you’d like to ask Caitlin, or a way to thank you for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
I've always been so geeky and passionate about automation and efficiency and productivity all that kind of stuff. But through the last four years, the importance of also being able to outsource became really, really apparent. – Caitlin McColl
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Every other year I have done this. I sell a loss leader discounted session voucher, and sell maybe 40 sessions. The sales of those cover the stall fee. – Caitlin McColl
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Tails of the World
Ragamuffin Pet Photography Website
Ragamuffin Pet Photography on Facebook
Ragamuffin Pet Photography on Instagram
Ragamuffin Melbourne Pet Photography on YouTube
Focused on Time Podcast
Online Jobs PH
Episode 24: Caitlin McColl – The Business of Pet Photography Success
Episode 282: Caitlin McColl – How to run profitable book projects for portrait and pet photographers
Episode 559: Karinda Kinsler – Why you need to treat every photography client like a $20,000 client
Thank you!
Thanks for tuning in! Huge thanks to Caitlin for sharing her journey and game-changing insights. Her story proves success isn’t just about great photos—it’s about mindset, smart moves, and taking action. If you’re serious about growing a sustainable photography business, this is the stuff that matters.
One of the big things that I've learnt through this is the importance of all my eggs not being in my own basket. – Caitlin McColl
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 606: Caitlin McColl – From Postpartum Depression to Rebuilding a Thriving Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Feb 24, 2025 • 54min
605: Jeff Brown – The Business Failure That Changed Everything—And What You Can Learn From It
Premium Members, click here to access this interview in the premium area
Jeff Brown of www.thephotographersmentor.com needs no introduction if you've been listening for any time!
He's appeared on the podcast multiple times, focusing mainly on LinkedIn and utilising that platform to attract and book clients.
He also has a couple of courses on PhotoBizx—one on LinkedIn with a very recent update and another on building a high-converting and very simple website, recently mentioned by Richard Grenfell in his Advertise Like a MoFo course.
His primary focus is Photography Business Mentoring, Accountability, and support, where he works with photographers worldwide.
In addition to all that, he has published multiple books for photographers, which you can find on Amazon, including:
The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100-Day Daily Self Help Diary—the perfect stepping-off point to kick-start your year.
In this interview, Jeff shares the business failure that changed everything—and what you can learn from it to grow your photography business.
Here's some more of what we covered in the interview:
Your mindset is your biggest asset – A strong, positive mindset will help you attract more clients, charge your worth, and build a thriving business.
Gratitude fuels success – Focusing on what’s working (even in tough times) boosts resilience, confidence, and momentum.
Visualise the business you want – Act as if you already have the success you’re aiming for—this shifts your thinking and actions to make it a reality.
Big goals need small steps — Breaking down big dreams into daily, achievable actions makes them feel doable and keeps you moving forward.
Failure isn’t fatal—it’s a launchpad – Jeff’s rock-bottom moment led to his most successful business. Learn from setbacks and come back stronger.
Mentors accelerate your results — The proper guidance helps you avoid costly mistakes and fast-tracks your success.
It’s not about the gear — your mindset, marketing, and client experience matter more than the latest camera.
Journaling keeps you on track – This simple habit of gratitude and goal-setting keeps you focused, motivated, and making progress.
Resilience beats temporary setbacks – Every challenge you overcome builds the confidence to handle bigger opportunities.
Your success starts in your mind – If you can see it, believe it, and take action, you’re already on the way.
Morning routines shape your day – Jeff’s 4:44 AM start fuels creativity and productivity—what habits set you up for success?
Struggling with social media? – Consistency and storytelling transformed one photographer into an industry leader—it can work for you too.
Your mental health matters – Success isn’t just about business; looking after yourself is just as important.
Gratitude + goals = unstoppable momentum – When you combine the right mindset with intentional action, your results will skyrocket.
Failures are stepping stones, not stop signs – Each setback is an opportunity to learn, adjust, and grow into a more profitable, confident business owner.
Want more bookings? – Visualise the clients you want, create content that speaks to them, and watch your calendar fill up.
Writing a book builds authority – Publishing your expertise helps you stand out, attract premium clients, and open doors to new opportunities.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
There's no such thing as a goal that is too big, because the process of achieving a big goal is exactly the same processes of achieving a small goal. It's just the time span is different. – Jeff Brown
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
Realize that…not everything is bad as it initially seems….remember that there's so many people in the world who you influence and rely on you and love you and care about you…speak to somebody, take professional advice. – Jeff Brown
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Jeff shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I had a breakdown 10 years ago, and had a pub venture that went completely wrong…and that actually led me to running away…because I felt like a complete failure. And from that point, I had to reset my life. – Jeff Brown
If you have any questions I missed, a specific question you’d like to ask Jeff or want to say thank you for coming on the show, feel free to add them in the comments area below.
PhotoBizX with Johl Dunn presents this FREE training…
Last year was a shocker. The last 4yrs even!
Let’s not sugarcoat the fact that it has been challenging and that there has been a lot of uncertainty in the market.
So why have some businesses struggled and some thrived?
It all comes down to mindset, habit and our distorted view of reality (Johl will explain more in the training).
In the training. Johl will share:
The Real Reason Some Businesses Thrive While Others Struggle
Breaking Free from Burnout: Practical Strategies to Reclaim Your Energy
How to Create More Balance & Still Run a Thriving Business
Productivity & Focus: Working Smarter, Not Harder
Unlocking Joy & Fun in Your Business (Yes, It’s Possible!)
The Ultimate Mindset Shift: You Are the Key to Your Success
When: Thursday, February 27th @ 7AM AEDT – your local time is here
Cost: FREE
Recording? Yes, if you are registered, I'll have a recording available after the live training with free access. If you're not registered for the live training, the cost will be USD$47.
REGISTER HERE: https://learn.photobizx.com/unblock-your-business-registration/
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
Now, 10 years later, I look back and realise that that was the best failure I ever had in my life, because it's changed my direction. – Jeff Brown
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
I'm making sure that I'm directing my product and myself as a brand towards pet lovers… I'm not just a pet photographer, I'm a pet expert in a way. – Jeff Richards
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
I've always said that if you listen to the podcast without implementing anything you hear, it's purely entertainment and not the business resource it should and could be.
★★★★★ Four reviews with one simple idea!
Late last week, I received an email from a premium member and Las Vegas corporate event, convention and conference photographer Adrienne Angelo.
She listened to the recent interview with Noel Marcantel, who talked about using a QR code that people scan at his business.
I will try this tomorrow at a headshot station for a business with about 14 people who need new headshots.
Fast forward a couple of days later, and Adrienne messaged me to say… “4 reviews at my 1st business today ”
Links to people, places and things mentioned in this episode:
Jeff Brown The Photographer's Mentor Website
The Photographer's Mentor on Facebook
Jeff Brown on LinkedIn
Jeff Brown on Amazon
The Ambitious Photographer's Journal – Overcome Procrastination and Grow Your Photography Business Faster, 52 Week Photography Business Success by Jeff Brown
The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100 Day Daily Self Help Diary by Jeff Brown
The Photographer's Gratitude & Mindset Journal, Develop a Positive Routine for Happiness and Improved Self Belief: Your 100 Day Daily Self Help Diary by Jeff Brown
Episode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito
Episode 549: Richard Grenfell – The successful and profitable move from family to boudoir photography
025 Premium Only Episode: Johl Dunn – Facebook Ad tactics with competitions and third party alliances
Episode 330: Johl Dunn – How to create a money making portrait photography business
Episode 526: Johl Dunn – Modern day marketing and success for portrait photographers
Episode 556: Johl Dunn – Unlock Your Photography Business Potential and Stop
Unblock Your Photography Business – FREE TRAINING
Thank you!
Thanks for tuning in! A huge thank you to Jeff for sharing his invaluable insights and personal stories on building a successful photography business. His journey proves that success isn’t just about taking great photos—it’s about mindset, strategy, and consistent action. Whether mastering your niche, attracting high-value clients, or staying resilient through setbacks, Jeff’s advice is a game/life-changer for any photographer looking to grow their business successfully.
Life is a massive roller coaster, and it's all about having more ups than downs, because you're going to have downs anyway, right? But you're going to get back up there. – Jeff Brown
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 605: Jeff Brown – The Business Failure That Changed Everything—And What You Can Learn From It appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Feb 17, 2025 • 1h 25min
604: Belinda Richards – Game Changing Strategies to Attract the Right Photography Clients
Premium Members, click here to access this interview in the premium area
Belinda Richards of www.belindarichards.com popped up on my radar following a beautiful email from PhotoBizX premium member and German-based photographer Birgit Zimmerman.
I jumped over to check out today's guest's website, and OMG… SO GOOD!
Her website is filled with humour in the form of copy, images, and a video on the home page—which is fantastic.
In addition to all that, her photography is first-class. And you'd expect nothing less when you see the number of awards she has earned, including the 2022, 2023, and 2024 Australian Pet Photographer of the Year!
All her photography is done in studio.
She started her working life as a dog groomer. Later, she completed her diploma in photography, which led to a Bachelor of Fine Arts.
And today, she is the proud owner of what looks to be an incredible business: Frog Dog Studios.
In this interview, among other things, Belinda shares her game changing strategies for attracting the right photography clients to her business.
Here's some more of what we covered in the interview:
Awards build trust & boost SEO – Win credibility, attract premium clients, and get free publicity.
Niching is your secret weapon – Specialising (like pet photography) makes you stand out and scale faster.
Stop getting ghosted – Clear pricing and pre-shoot consults turn inquiries into bookings.
Gear won’t grow your business – Business coaching and financial skills will.
Profit and creativity can coexist – Charge what you’re worth with smart business decisions.
Awards aren’t just for bragging – They open doors to media coverage and premium clients.
Want better SEO? Get featured – Media coverage (like Forbes) boosts rankings and leads.
Make journalists notice you – Build relationships and get easy media coverage.
Press releases falling flat? – Write them in a way that actually gets picked up.
More gear ≠ more success – Coaching grew revenue to $205K—without a new camera.
Earn more, work less – Scaling down to $130K meant more balance and fulfilment.
Attract your dream clients – An exclusive model lets you work less and earn more.
Love photographing dogs? – A dog-only studio turned into a thriving business.
Admin killing your time? – The right CRM, accounting tools, and automation fix that.
Hate phone calls? – Email and text make bookings way easier.
Want a fully booked calendar? – Two key promotions locked in a year of bookings.
No clients yet? – Portfolio-building promotions get you booked fast.
Viral success isn’t luck – One “Footy Dog” shoot led to massive exposure.
High-end pricing, big results – “Grow Sessions” turned puppies into $5,200 bookings.
Learn from the best – Get insights from top industry mentors and workshops.
A welcome video changes everything – A government grant made it happen—here’s how.
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I initially started entering awards because… I leveraged free publicity… of bringing trust, and then people start to know you as the expert in your field. – Belinda Richards
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
One of the things that I did know, because I had previously owned businesses, is that I needed to pay for help, not buy a new camera. – Belinda Richards
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Belinda shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I never get on the phone to my clients. Everything is done by email and text message. They book online. They're, you know, get they pay online, apart from when they, you know, they come in here for the ordering appointment.- Belinda Richards
If you have any questions I missed, a specific question you’d like to ask Belinda or want to say thank you for coming on the show, feel free to add them in the comments area below.
PhotoBizX with Johl Dunn presents this FREE training…
Last year was a shocker. The last 4yrs even!
Let’s not sugarcoat the fact that it has been challenging and that there has been a lot of uncertainty in the market.
So why have some businesses struggled and some thrived?
It all comes down to mindset, habit and our distorted view of reality (Johl will explain more in the training).
In the training. Johl will share:
The Real Reason Some Businesses Thrive While Others Struggle
Breaking Free from Burnout: Practical Strategies to Reclaim Your Energy
How to Create More Balance & Still Run a Thriving Business
Productivity & Focus: Working Smarter, Not Harder
Unlocking Joy & Fun in Your Business (Yes, It’s Possible!)
The Ultimate Mindset Shift: You Are the Key to Your Success
When: Thursday, February 27th @ 7AM AEDT – your local time is here
Cost: FREE
Recording? Yes, if you are registered, I'll have a recording available after the live training with free access. If you're not registered for the live training, the cost will be USD$47.
REGISTER HERE: https://learn.photobizx.com/unblock-your-business-registration/
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
It is more about refining your voice, like I really enjoy art and art history and things like that. And I think that education in the fine art degree that I did at RMIT has really helped me in creating the artworks that I do… – Belinda Richards
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
I'm making sure that I'm directing my product and myself as a brand towards pet lovers… I'm not just a pet photographer, I'm a pet expert in a way. – Belinda Richards
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here are the latest reviews…
★★★★★ Incredibly Useful!
Via Apple Podcasts by London-based documentary photographer Gary Williams, in the United Kingdom on February 8th, 2025.
I’ve enjoyed Andrew’s podcast for a long time (and finally had the honour of being a guest last year).
I just love how super practical and useful Andrew makes each interview.
He asks the questions that we photographers really want answered.
Thank you, Andrew!
★★★★★ I’m always learning from your guests
Via Apple Podcasts by Western Australian rural photographer Caro Telfer, in Australia on February 11th, 2025.
The latest instalment sounds like an episode I need to listen to! But what I find is that even the podcasts I think don’t relate to me at all—boudoir, pet photography, etc.—always have something valuable to teach me, whether it’s about customer service, CRM, or marketing strategies.
Thanks, Andrew, as always, for the best photography business podcast available!
Caro was also featured on the podcast: 529: Caro Telfer – How to Generate an Income with Stock Photography
Links to people, places and things mentioned in this episode:
Belinda Richards Website
Frog Dog Studios Website
Frog Dog Studios on Facebook
Frog Dog Studios on Instagram
No one gets to have a session with me unless they're prepared to come to full consultation first… And then they come back to actually do an IPS design and ordering appointment… they actually hit my studio four times before they actually take their artwork home and and hang it on the wall. – Belinda Richards
Unblock Your Photography Business – FREE TRAINING
Thank you!
Thanks for listening! A massive thank you to Belinda for sharing her invaluable insights on growing a profitable photography business. From nailing your niche to booking high-paying clients, she’s proof that success isn’t just about taking great photos—it’s about making smart, strategic moves that actually grow your business.
I'm immersing myself in the pet industry, not the photography industry. – Belinda Richards
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 604: Belinda Richards – Game Changing Strategies to Attract the Right Photography Clients appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.