"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Exclusive events for referrals to drive significance and status.(1:32) - Small events for top referrers create scarcity and status.(3:12) - Referrals increase lifetime value and generate more referrals.(4:15) - Host exclusive events to inspire and attract top clients.(4:48) - Direct mail and personalized invitations for big events.(5:32) - Treat best clients to exclusive retreats and leverage referrals.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Challenge belief that broke people can't afford services.(2:56) - Poor people's lack of money management benefits sales.(3:32) - Everyone deserves equal chance to buy services.(5:15) - Avoid self-sabotaging sales by giving equal opportunity.(6:41) - Believe in leading broke individuals to abundance through program.(7:32) - Be an equal opportunity salesman and genuinely help everyone.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult employees. He emphasizes the importance of casting a big vision for the company and articulating grievances to the employee before citing bad behavior and ultimately letting them go if necessary.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Use a simple script for tough decisions(1:43) - Align with vision, explain issues(3:03) - Let go if they understand, else it's their problem(3:43) - Remove cancerous employees to protect, foster growth(4:59) - Focus on finding replacement, don't worry about customersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pricing and conversion rates in building a strong sales pipeline. He emphasizes the value of earning per click and how it can protect businesses in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Maximize revenue with upsell sales pipeline.(2:48) - Spend more on acquiring customers to win.(4:48) - Charge more for better customer experience.(6:17) - Understand customer acquisition costs to strengthen position.(8:24) - Convert process for profitable marketing and lead optimization.(10:34) - Analyze pricing, conversion rates, and acquisition costs for profitability.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need for clear offers, deadlines, and instructions, and explains why branding is not as important as measurable results.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Branding is overrated; prioritize offers, deadlines, trackability.(2:52) - Always offer with a deadline; provide clear instructions.(3:43) - Avoid spending on branding; focus on measurable strategies.(5:21) - Effective follow-up is crucial; measure results for profitability.(7:32) - People need to understand the problem you solve.(8:06) - Strong copy hooks, solves problems, and drives emotions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He covers different types of guarantees and how they can help push potential customers over the edge. He also emphasizes the importance of being confident in your ability to deliver your service or product.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Stack benefits and bonuses w/ satisfaction guarantee at end.(1:42) - Satisfaction guarantees are effective; be confident in quality.(2:45) - Results-based guarantees with qualifiers for entry offers.(4:05) - Double your money-back guarantee is bold/attention-grabbing.(5:20) - Guarantee helps close sales; few people will take it.(5:42) - Utilize guarantees in marketing materials and equip sales team.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you spent all that time making that, how hard do you think you'd be able to sell that?" Today, Alex (@AlexHormozi) discusses how serving customers with a high level of execution can lead to success in business and sales. He emphasizes the importance of creating actionable tactics and being truly passionate about one's product or service.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:01) - Provide detailed promotion support(4:29) - Create meal plans with videos(6:04) - Stronger sales from better execution(7:37) - Believe in product value through improvementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing agencies and sell their services to other struggling gyms. He urges gym owners to focus on their own businesses and caution against working with marketing agencies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Focus on one business for better success.(2:45) - Avoid starting new businesses during struggles.(4:29) - Unethical to sell services without achieving success.(5:53) - Comparing it to bikini coach after competition.(7:32) - Focus on understanding marketing fundamentals, not hiring agencies.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a gym's hypothetical max and the importance of focusing on warm traffic marketing and retention strategies in addition to cold traffic marketing. He emphasizes the power of reducing attrition percentage and offers tips for retaining gym members at a lower cost than acquiring new ones.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - Three factors: cold traffic, warm traffic, attrition percentage.(3:18) - Double signups or halve attrition for growth.(4:57) - Retaining members leads to long-term growth.(5:47) - Attrition offsets signups for gym growth.(7:32) - Cut attrition for greater gym growth.(9:12) - Warm traffic contributes to consistent revenue.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the difference between innovation and copying in the fitness industry. He emphasizes the importance of staying ahead of the curve by constantly researching and experimenting with new ideas and strategies, and explain how this has helped them and their clients achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Early adoption and learning from other industries.(3:37) - First mover advantage.(4:50) - First adopters benefit most.(6:01) - Experimentation drives gym success.(7:43) - Exploit undervalued platforms to conquer the market.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition