The Game with Alex Hormozi How To Make Money With A Gym [Listen to this First]| Ep 4
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Jul 9, 2017 
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Gym Growth Max Equation
- A gym's maximum membership can be mathematically predicted using three factors: cold traffic, warm traffic, and attrition percentage.
- Understanding these helps gyms optimize growth and retention strategies effectively.
Doubling Signups vs Halving Attrition
- Doubling signups or halving attrition leads to the same dramatic gym growth effect.
- Halving attrition is usually cheaper and more impactful than doubling new signups.
Cut Attrition To Save Costs
- Focus on reducing gym member attrition because it costs less than acquiring new members.
- Simple retention efforts like personal calls and small gestures greatly reduce attrition.