"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a gym's hypothetical max and the importance of focusing on warm traffic marketing and retention strategies in addition to cold traffic marketing. He emphasizes the power of reducing attrition percentage and offers tips for retaining gym members at a lower cost than acquiring new ones.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:33) - Three factors: cold traffic, warm traffic, attrition percentage.

(3:18) - Double signups or halve attrition for growth.

(4:57) - Retaining members leads to long-term growth.

(5:47) - Attrition offsets signups for gym growth.

(7:32) - Cut attrition for greater gym growth.

(9:12) - Warm traffic contributes to consistent revenue.

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