From a DUI and no money to $3M in profit, Alex Hormozi shares the pivotal moment that changed his life. He discusses the importance of making decisions, prioritizing attention, and going all-in with his business venture Gym Launch. The podcast highlights the power of decision-making, avoiding regret, and the value of attention for entrepreneurs.

Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - People want outcomes, not memberships. Sell continuity.(2:59) - Cash flow matters more. Give more for less.(4:31) - Higher prospect quality equals higher product quality.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Difference between Branding vs Direct Response: impact on business failure(3:19) - Branding: maximizing value through shared stories, not immediate action(6:16) - Rare massive "Direct Response" company: aggressive vs. time-taking branding(9:32) - Give words that describe your brand, align with perception(13:43) - Young direct response space lacks advice from older generation(15:48) - Goodwill compounds faster than revenue, creates trust and valueFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - First two hires: admin and customer service; third: skilled sales.(3:45) - Fourth hire: promotions and marketing; fifth: bookkeeper for finances.(5:40) - Entrepreneurship: buy back time, add more value.(7:41) - Starting a business incurs various debts, strategically plan repayment.(10:04) - Takeaway: hire in reverse value order, be mindful of debt.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“What would Jesus do?” Today, Alex (@AlexHormozi) talks about how your behaviors, activities, and mindset lay out the path to your goal and the person you want to become.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:26) - Winners and losers differ in behaviors and activities for goals.(5:24) - Ask yourself, "What would this person do?" to become them.(8:20) - Actions of desired self reinforce thoughts and create evidence.(12:34) - Leveling up changes the person you compare yourself to.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps(1:27) - Wrong idea: picking niche without knowledge about it(5:34) - Difficult to pick niche without experience or doing something(8:41) - Career built on foundation, skipping steps leads nowhere(11:09) - Time and effort in growing business or niche is importantFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Rich people hold for long-term goals, while rich people focus on short-term goals.(4:10) - Marketing: get people to buy, improve product continuously, not just sell.(10:13) - Be patient with hiring, find skilled contributors, not just "good enough".(14:25) - Choose fruitful relationships for the long-run, not just convenient ones.(17:40) - Commit to a diet/lifestyle for 10+ years, not temporary choices.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It takes one giant leap to change your life. Today, Alex (@AlexHormozi) talks about the story of why he sold almost all that he had in exchange for his time, energy, and headspace. He also talks about the obstacles he had to face when making this big decision.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:44) - Five major themes: why sold, why kept, money story, headspace, outcome(5:54) - Story of why Alex sold almost everything he had(9:06) - Why kept one business and focused on it(18:04) - Reclaiming opportunity cost: headspace, time, energyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

No one wants to buy a job. Today, Alex (@AlexHormozi) talks about why most businesses are considered worthless, the actions you need to take to bring more value, and making your business sellable.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - Small businesses lack value; they're jobs, not businesses.(6:25) - Hire skilled people to run the business efficiently.(8:50) - Money-focused approach leads to burnout; structure and support necessary.(11:11) - Targeted sales, proper hiring, and sellability determine business worth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Copying is a form of flattery. Today, Alex (@AlexHormozi) talks about dealing with backlash, copycats, and how to rise above these kinds of situations.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Backlash and copying ruins your business; predict their actions.(3:58) - Haters focus on you, not their audience; get louder.(7:00) - You have the higher ground; they envy your success.(8:58) - Guide: Align actions with values; never act out of malice.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition