The Game with Alex Hormozi Downsell Your Upsell | Ep 379
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Mar 29, 2022 Discover how to drive sales while building customer trust with the strategy of 'downselling your upsell.' Learn that people prioritize outcomes over memberships, and why giving more for less can boost cash flow. The quality of prospects directly correlates with product quality, highlighting the importance of attracting the right customers. Alex shares valuable insights from his journey, providing actionable advice to increase customer retention and profitability.
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Sell Outcomes, Not Memberships
- Sell outcomes, not recurring memberships.
- Customers desire specific results, not endless subscriptions.
Package as Upfront Program
- Package your service as an upfront program with a defined outcome and timeframe.
- This makes it easier to sell at a higher price than a recurring subscription.
Cash Flow Matters More
- Customers focus more on cash flow (monthly cost) than the total price.
- A higher upfront price anchors the value, making the recurring cost seem lower.