The Contractor Fight with Tom Reber

In this episode, Tom tells a story about one of his favorite sales calls and teaches you to sell like you are independently wealthy, which means that you should sell like you don't care if you get the job or not.   Conversation Highlights: [00:00] - Intro [01:00] - One of Tom's favorite sales calls  [02:31] - Tom's sales call, set up by the window company [03:57] - Interaction with the client [04:29] - Tom's response to the rejection from the client [06:18] - The lesson Tom learned: Sell Unafraid [08:20] - Detach yourself from the outcome    Resources:  == If you're doing above $1.5M and you're ready to scale to 8 figures and beyond, check out http://TheContractorFight.com/Empire to see if Empire might be a fit for you. == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify

Tom talks about the Spirit of Leadership. He explains that while everyone has their own version of leadership, it's not necessarily defined by what you say or do but by how you make others feel. He explains that leadership is more than just a title but a part of who you are as a person.   In this episode, Tom discusses…  Being a leader is all about showing up every day; this is the spirit of leadership Leadership mistakes some people make, that can help you become a better leader Top three things that you can develop to be a good leader   Resources: ==Grab our free resources: https://thecontractorfight.com/worksheets/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts  Spotify 

Not everyone is having a good day. You never know how someone's day is going, so if you have a bad day or if they are having a bad day — don't take it out on them. Dan encourages you to be conscious of how you treat your clients as well as others that you come across.   In this episode, we talk about…   Everyone isn't having a good day. Adding levity to a stressful situation Giving your clients and employees some grace when they're in a stressful situation    Resources:    == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear ==https://gear.thecontractorfight.com/    == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify 

Being a contractor means you're in a real money industry. And that's what Tom reminds you in this episode. He congratulates you on being a contractor and encourages you to grow your business.   Conversation Highlights: [00:00] - Intro [00:37] - Congratulations on being a contractor [01:12] - You're in a real money industry [02:20] - Opportunities for you [03:01] - Growth plan multiplier [05:28] - Going from 5,300 bucks to 14 grand a month [07:41] - Being grateful that you're in the contracting industry   Resources:  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify 

Tom explains that everything you do tells a story about you and your business. He shares an example of what he noticed about a company vehicle and why words and actions send a message. Hopefully, this will help you make better decisions as to how to represent your company!   Conversation Highlights: [00:00] - Intro [01:40] - Story of a cleaning and restoration company vehicle [02:50] - Great brand identity was wiped out [03:42] - Sending the wrong message [04:14] - Another mistake [05:34] - Your potential clients notice stories [06:36] - Tom’s advice for contractors   Resources:    ==Builder Funnel: https://www.builderfunnel.com/     == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify 

In this episode, Tom talks about going to war in your sales process. If your business isn't going as you expected, it's time to stop making up excuses. It's time for you to pick a fight for your business and go to war to acquire money and keep the cash ringing daily.   Conversation Highlights: [00:00] - Intro [00:33] - What happens when you choose to pick a fight [01:28] - Getting the result in less than 1 week [02:36] - Complaint of many contractors: Business is slowing down [04:35] - Four things you need to do to succeed [06:00] - Going to war  [07:04] - Stop giving excuses. Find a way    Resources:    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify  

Want to build your team? Want to find and attract great people to work with? Do you want to get a team that will help you grow your business but don't know how? Well, the answer is simple: Build your brand. Join Tom as he shares some great ideas about building your brand and team. In this episode, Tom discusses…  Building your brand in order to build your team Some things that you can do to build your brand: Sharing your culture on social media all the time Positioning yourself as a forward-thinking company in all your content Recruiting business cards for all your employees Reaching back to your past employees Offering apprenticeship, etc. Resources: ==Grab our free resources: https://thecontractorfight.com/worksheets/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts  Spotify 

Tom talks with Gina Malvestuto of Green Tree Bookkeeping, who has been providing bookkeeping services to Tom for over 20 years. The two discussed why contractors should hire someone to do their books rather than doing it themselves, as well as some things to consider before hiring a bookkeeping service.   Conversation Highlights: [00:01] - Intro [01:19] - The importance of having a good bookkeeper to do your books [04:44] - How Gina ended up getting hired by Tom [07:33] - Reasons why you need to quit doing your books by yourself [11:25] - Some of the dumbest financial mistakes contractors are making [12:35] - What does it mean to know your numbers [14:55] - Knowing that you have a good bookkeeper [16:50] - Things to keep in mind while hiring a bookkeeper [18:51] - Advice on hiring a bookkeeper if you don't know your numbers [24:05] - Changes Gina has made to herself over the last two decades [26:23] - Gina’s message for listeners: Know your value [29:25] - “Maths is unemotional. We make it emotional."- Tom [31:07] - Two ways to raise your gross profit  [31:45] - How to contact Gina    Resources:  == Green Tree Bookkeeping: https://greentreebk.com/    == Gina's YouTube Channel: https://www.youtube.com/channel/UCAN1Gkt5oEnDp073AB5BGEw   == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify    

In this episode, Tom talks to Spencer Powell — CEO of Builder Funnel, a marketing agency in Colorado, and the author of the book The Remodeler Marketing Blueprint. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more!   Conversation Highlights: [00:00] - Intro [02:03] - About Spencer and his business [03:35] - Reasons to narrow your niche [05:03] - Spencer’s definition of marketing [11:01] - The difference between strategy and tactics in marketing [14:12] - An example of building the right marketing strategy and how it works [15:47] - Strategy and tactics of The Contractor Fight [19:29] - Leveraging the embarrassment of your clients to connect more deeply with them [23:39] - Marketing strategy advice for beginners [27:26] - Lead generation tips for design-build contractors [29:46] - The unhealthy, negative marketing trends some contractors follow [31:54] - High-profit design-build clients are more likely to be on LinkedIn than on TikTok [33:55] - The issue of dollar and time constraint [36:51] - Spencer’s advice to contractors [41:17] - The best way to contact Spencer    Resources:    ==Builder Funnel: https://www.builderfunnel.com/     == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify  

In this episode, Tom tells you how and why he fired over half of his employees on a day that he calls Black Monday and nearly doubled his profits as a result.   Conversation Highlights: [00:23] - Making money starts between your ears [01:23] - The Black Monday story begins [02:00] - Tom's reaction to learning about the situation [03:05] - He fired more than half of the team [05:47] - Good news and a bad news [06:51] - Culture is where your expectations and tolerances meet [08:06] - Lesson Tom learned from Black Monday experience    Resources:    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify