
The Contractor Fight with Tom Reber
Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber.
Stop stealing from your family.
Earn what you're worth.
Build a business that serves you.
Latest episodes

Jul 13, 2024 • 9min
TCF928: Mind Reading
Do you have a habit of assuming a client’s budget based on their appearance or demeanor? Do you presume what features or options a client might want without asking? Well, you need to ditch this bad habit because it can cost you deals and opportunities. Tim and Derek share why assuming you know what a customer wants or can afford is a dangerous game. By avoiding mind reading, you open the door to unexpected opportunities and build stronger relationships with your clients. The only mind you should be reading is your own – and it should be telling you to listen more and assume less!In this episode, Tim and Derek discuss:The importance of not mind reading in salesResisting the urge to mind read and instead asking open-ended questions like “Tell me more about that.”Helping customers clarify their vision and needsEducating clients on aspects they may not have consideredResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify

Jul 11, 2024 • 14min
TCF927: My Thoughts on Lead Generation Services
Sometimes, getting new leads can be a tough task for contractors. One way many businesses do this is through lead generation services. But should you use third-party lead generation services for your business? Tom shares his thoughts on lead generation services. He discusses why building a strong brand is essential for contractors and how they can use lead generation services strategically based on their business circumstances. Episode Highlights:[00:00] - Lead gen services and the importance of building a strong brand[01:53] - Getting immediate leads for new businesses[03:08] - Consumers don't see lead gen sites as problematic[04:34] - Build your brand and use lead gen sites as needed[04:46] - $300 million company on Angi[05:30] - Clients just want to solve their problems[06:39] - Have a presence everywhere your potential clients might look[07:42] - Lead services spend millions on advertising to generate leads[08:16] - The cost and the ROI[10:47] - Respond immediately to leads from these services[12:03] - Refining your lead intake process and leveling up sales skillsResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify

Jul 9, 2024 • 28min
TCF926: The Customer Journey
Are you providing a journey customers love? Or are you just another average company that most customers love to hate? Steve discusses his formula of success that has made him millions of dollars – the customer journey. He discusses the importance of focusing on providing a positive customer experience during the entire customer journey from start to finish. He shares best practices for improving the customer experience at every step of the process.In this episode, Steve discusses: The importance of positive customer experience throughout the entire customer journeyHaving a quality website that is easy to find and navigatePromptly answering phone calls, timely responding to emails, and making the sales process easy for clientsHaving polite, direct conversations with prospects and listening to them instead of rushing to sellHaving regular communication during the project timeline by providing status updatesBeing transparent about the process and what clients can expectBeing on time and following through on promisesTips for professional appearance and interactions during the workCalling clients back – after a few days, a few weeks, and three months later – to ensure satisfaction and get feedbackExceeding expectations through attention to detail, like thorough clean upResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify

Jul 6, 2024 • 23min
TCF925: 6 Questions to Ask Every Prospect
Are you tired of prospects who seem lukewarm about your services? The secret to closing more deals may lie in the questions you ask during the qualification process. Join Tim and Derek as they discuss the six questions Tim asks his every prospect – and the reason behind them. They do a roleplay where Tim walks through the 6 essential questions, and Derek shares his thoughts and experiences. These questions aren’t just about gathering information – they’re about building trust and understanding with the prospect.In this episode, they discuss:The importance of asking open-ended questions to understand the prospects’ needs and desires, instead of just pitching your services6 questions that contractors should ask to every prospect:How are you hoping I can help you?How long have you been thinking about this project?When are you hoping to get this project done?What inspired you to do this project now?Who else is excited about this besides you?Have you ever done a project like this before?Resources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify

Jul 4, 2024 • 10min
TCF924: You Haven't Done Enough
“You haven't done enough yet!” Tom has a tough love message for you. It might sting, but this is a wake-up call to take your business to the next level. He says while you may have achieved some success in your business, you haven’t done enough to truly reach your potential. He wants you to have a massive vision, be relentless, have discipline, and make the necessary effort to reach your true potential.Episode Highlights: [00:00] - Intro - You haven’t done enough[00:56] - Importance of having a massive vision[01:50] - Success is inconvenient and requires a daily grind[03:04] - Gut check[03:44] - What is enough when it comes to your business[04:43] - Keep pushing even if you have achieved some success[05:28] - Role of your habits in your success[07:55] - Take action and push beyond your limitsResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify

Jun 29, 2024 • 47min
TCF923: Communication, Commitment, and Conference: The Keys to Success with Your Spouse
Mark and Michelle Bunker from Bunker Building discuss working together, changing environment, and handling stress. They share their journey from struggles to success, the importance of community, and give advice on communication in relationships. Highlights include attending the Mile High Profit Summit for growth and unity.

Jun 28, 2024 • 9min
TCF922: I Want to Make you a Millionaire
If you find value in our podcast episodes and webinars, then the value you will get at the 2024 Mile High Profit Summit will be tenfold! Steve shares what a life-changing experience it can be if you stop making excuses and show up!In this episode, Steve discusses:Who the event is for and what to expect if you attendThe inspiring stories that leave the room in tearsFinding gold nuggets from the information and implementing itHis personal goal for this year’s eventTeaching a workshop on the Shin-Fu sales processCreating the life you want and deserveClick here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ Resources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify

Jun 27, 2024 • 1h 11min
TCF921: Tom's Take on Trust, Change, and the Digital Consumer
If you are struggling to increase your sales in the current economy, then you have to change how you attract today’s digital consumers. In today’s episode, we revisit a talk given by “The Sales Lion” Marcus Sheridan at our 2022 Mile High Profit Summit. He describes a big shift taking place in the world of commerce and how contractors can adapt to this change and bring in more profit. Episode Highlights:[00:00] - Intro[01:20] - The moment clients decide to buy from you[03:35] - The department with the greatest impact on the actual sale[06:15] - How the 2008 recession affected his company[08:40] - Why discomfort can help us innovate and grow[11:55] - Why you need to have people in your life who will hold you accountable [13:50] - Listening to your customers’ questions and addressing them strategically[20:10] - Selling in a way that no one else in your space is doing[25:40] - The Big 5 - the five areas you need to focus your content on[32:45] - Why pricing articles do well right away[37:55] - The most viewed page on your website after the home page[40:55] - How addressing problems or concerns is actually helpful[47:20] - The importance of creating videos and which ones you should be making[52:55] - Benefits of a seller-free sales experience and how to implement one[1:01:05] - Example of how to implement assignment selling with the customer [1:05:35] - How assignment selling saves you time and makes you money== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ Resources:== Create an email signature: https://www.wisestamp.com/== Check out some of Marcus’s books: https://marcussheridan.com/marcus-sheridan-books 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify

Jun 26, 2024 • 14min
TCF920: Staff Stories from MHPS
The Mile High Profit Summit is an annual event where contractors from across the country, come together to learn how to scale their businesses to the next level. Our attendees aren’t the only ones gaining insights and making new connections at MHPS each year. The dedicated coaches of the Fight Team also leave the event with powerful takeaways and new relationships. We are fired up about this year’s event because we know the impact it will have on contractors and coaches alike!In this episode, they discuss:The power of MHPS and what the Fight Team thinks about the eventThe infectious energy that leaves everyone invigoratedSeeing the staff pouring love into the members Being part of a group of like-minded people Light bulb moments - Seeing members have epiphanies during the eventGoing to the even with an open-mind and willingness to learnMeeting members in person for the first timeHaving the whole Fight Team together at MHPSClick here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ Resources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify

Jun 25, 2024 • 17min
TCF919: What’s New for 2024
What’s new for Mile High Profit Summit 2024? This year’s Mile High Profit Summit, taking place September 15-16, has some major upgrades and improvements in store! Neil Kristianson and Lindsey Kirschner shared what attendees can expect at the upcoming conference. Listen in to learn about the workshops, breakfast options, top-secret sessions, special perks for VIPs, improved scheduling, and more. In this episode, they discuss:The new venue and location for 2024 and the benefits of the new locationEvent app and how attendees can use itWill there be WiFi available at the eventPerks that will be offered to VIPs for 2024What workshops will be included on the new VIP dayBreakfast and lunch options for attendees in MHPS 2024Details of morning movement sessionInvite only special session that Marcus Sheridan will be doing just for 30 companies and how to know how you would be invitedClick here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ Resources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts Spotify