The Contractor Fight with Tom Reber TCF927: My Thoughts on Lead Generation Services
Sometimes, getting new leads can be a tough task for contractors. One way many businesses do this is through lead generation services. But should you use third-party lead generation services for your business? Tom shares his thoughts on lead generation services. He discusses why building a strong brand is essential for contractors and how they can use lead generation services strategically based on their business circumstances.
Episode Highlights:
[00:00] - Lead gen services and the importance of building a strong brand
[01:53] - Getting immediate leads for new businesses
[03:08] - Consumers don't see lead gen sites as problematic
[04:34] - Build your brand and use lead gen sites as needed
[04:46] - $300 million company on Angi
[05:30] - Clients just want to solve their problems
[06:39] - Have a presence everywhere your potential clients might look
[07:42] - Lead services spend millions on advertising to generate leads
[08:16] - The cost and the ROI
[10:47] - Respond immediately to leads from these services
[12:03] - Refining your lead intake process and leveling up sales skills
Resources:
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