The Contractor Fight with Tom Reber TCF928: Mind Reading
Do you have a habit of assuming a client’s budget based on their appearance or demeanor? Do you presume what features or options a client might want without asking? Well, you need to ditch this bad habit because it can cost you deals and opportunities. Tim and Derek share why assuming you know what a customer wants or can afford is a dangerous game.
By avoiding mind reading, you open the door to unexpected opportunities and build stronger relationships with your clients. The only mind you should be reading is your own – and it should be telling you to listen more and assume less!
In this episode, Tim and Derek discuss:
- The importance of not mind reading in sales
- Resisting the urge to mind read and instead asking open-ended questions like “Tell me more about that.”
- Helping customers clarify their vision and needs
- Educating clients on aspects they may not have considered
Resources:
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