Marketers Talking

In this episode Jess Bahr and Pavel Konoplenko discuss the potential impacts of AI on marketing in 2023. They talk about AI tools such as Chat GPT, Instagram's algorithm, and Notion for brainstorming. They also discuss the potential shifts in job roles, the human predicament of the promised land, and the seamless integration between different systems due to AI and virtual reality. hubspot.com

In this episode, Jess and Alex discuss the challenges and rewards of being a solo product marketer, and the importance of being self-aware and assessing your skillset to find the right marketing role. They also discuss the shift in focus in learning new skills when moving from demand generation to product marketing. The episode also touches on the initial challenge of defining the product marketing manager's role and ensuring alignment within the organization. Guest Info Alex is an experienced product marketer passionate about product, marketing, SaaS, and mentorship.In over 10 years of working in marketing, she’s had the opportunity to build out multiple product marketing functions while rolling up her sleeves and tackling initiatives across areas like customer marketing, field marketing, demand generation, and brand. She’s a mentor, proud french bulldog mom, amateur banjo player, Baltimorean, Gamecocks fan, late-night person, and lover of all things vintage glass. Want More? www.linkedin.com hubspot.com

In this episode Jess and Silvio Perez dive into the exciting world of B2B advertising. They chat about the power of Twitter ads in driving conversions and how branding and human biases influence our perception and decision-making. Silvio gives his expert opinion on the future of advertising channels. Jess also shares a hilarious experiment she did using memes in Twitter ads to promote her newsletter, and stresses the importance of trying out new advertising channels and building retargeting pools. Guest Info Silvio Perez is the author of Google Ads Profits and former Head of Product Innovation at Metadata.io where he managed multiple 7-figures a month in ad spend for B2B SaaS companies.When he is not helping his B2B clients with their ad campaigns, he’s writing, filming YouTube videos, and creating digital products around paid advertising. https://www.linkedin.com/in/silvio-perez/

In this episode, Stephen Mayall and Jess Bahr discuss strategies for increasing demo request volume for SaaS startups. They emphasize the importance of optimizing the demo acquisition process by reducing friction and setting clear expectations on landing pages. They also discuss different demo models, such as the discovery call model and self-serve model, and stress the need for fast response times and effective follow-up processes to avoid losing potential buyers. Stephen shares his insights on optimizing websites for better sales performance, using call-to-actions, social media channels, and LinkedIn to book demos and create seller profiles. Guest Info Stephen Mayall is a marketing coach, blogger, and experienced B2B marketing leader specializing in demand generation and content marketing. He helps B2B SaaS companies implement scalable growth strategies that engage their customers at every stage of the journey, to strengthen their brand and grow their customer base. He has been featured on HubSpot, Flying Solo, Jeff Bullas, and Business Insider. Through his coaching programs he teaches B2B SaaS marketing teams how to build 30-50% more pipeline through direct demo MQLs and how to create content that will get attention, build an engaged audience, and convert them into customers. Steve lives in Hertfordshire, with his daughter and bike. Want More? www.linkedin.com hubspot.com

In this episode, Jess and Ellen discuss the importance of accepting and embracing one's authentic self in the workplace and resisting pressure to conform. They also touch on various topics such as fitting in, spotlighting individuality, body positivity, breaking out of echo chambers, and leading a thriving and healthy workplace. Guest Info Ellen Schwartze is an experienced SaaS marketer who has worked in the industry for over a decade. She loves demand generation, webinars, and creating campaigns that drive customer acquisition. Want More? hubspot.com www.linkedin.com

In this episode, Jess and Joyce discuss the various ways AI can be used in content creation, including ideation and paraphrasing tools. Joyce also emphasizes the importance of testing different AI tools and integrating them at different stages of the process, and the importance of storytelling and creating valuable content for audiences, with SEO as a distribution tool rather than the main focus. Joyce Tsang is a content marketer and the founder of Joyce Tsang Content Marketing. She began her career as a journalist and editor before transitioning to the role of Digital Marketer and Content Director. Passionate about telling the right story for brands, she develops content strategies for her clients and educates them on the importance of identifying target audiences, creating valuable and consistent content, and monitoring and analyzing data to strengthen content strategies and enhance marketing effectiveness. Want more? Joyce Tsang Content Marketing www.linkedin.com Marketers Talking Marketing Youtube joycetsangcontentmarketing.com hubspot.com

In this episode, Jess and Rhonda talk about how to overcome obstacles in marketing, regardless of the size and industry of the company, and the importance of career planning and employee mapping to promote career growth.They also discuss the importance of good mentorship to navigate various non-related marketing aspects of their career, and the significance of learning from mistakes in management. Guest Info: Rhonda helps B2B tech companies overcome obstacles to get to the next growth milestone. She has experience in multiple industries such as healthcare, cloud storage, manufacturing, sustainability, research, connected devices and more. She also has three successful exits with two B2B companies being acquired (one by Electronic Arts and another by MTV Networks) and in 2021 helped a B2B SaaS company IPO on the NYSE. Want more? https://www.linkedin.com/in/rhonda-giedt/

In this episode, Jess Bahr and Christina Mowry discuss the challenges of creating interesting ads for 'boring' industries, the importance of community in learning advertising, and Christina’s favorite tools in her tech stack. Want more? www.linkedin.com bannersnack.com becreatives.co demandgenerationclub.com descript.com goprimer.com linkedin.com/singleimageads loom.com mutinyhq.com mutinycommunity.com observe.ai sayprimer.com 6sense.com slack.com thinknectar.com vidyard.com

In this episode Jess sits down with Mallory Mullan to discuss how marketers can do more with less while navigating a recession, especially when it comes to marketing at a startup. Guest Info: Mallory is a Growth and ABM marketing leader and startup advisor with 12+ years of experience building conversion-focused marketing strategies and high-performing teams for top companies such as Adobe, Botify, Deloitte, and Cloudsmith. Originally from North Carolina, USA, Mallory now lives in Northern Ireland with her husband and white Schnauzer puppy, forever in awe of the vast green countryside, Irish hospitality, and the power of a full fry. Want more? www.linkedin.com asana.com github.com goprimer.com hubspot.com joinpavillion.com rollworks.com An Unorthodox Guide to Making Things Worth Making

In this episode, Jess Bahr and Sandra Polak discuss the importance of UTM tracking, gamification in employee advocacy, data reporting, and RevOps. They also talk about their experiences with marketing analytics and project management tools. Guest Info: Sandra is an experienced and data-driven, B2B Saas marketing leader based in New York City. Born and raised in the Netherlands, she has been working in marketing for 10+ years, specializing in the B2B SaaS industry, scaling startups, building out data-driven marketing teams, and crafting inbound channels and partnerships. Want more? www.linkedin.com hubspot.com