Marketers Talking Why, How, and Where to Start in Product Marketing with Alex Virden
In this episode, Jess and Alex discuss the challenges and rewards of being a solo product marketer, and the importance of being self-aware and assessing your skillset to find the right marketing role. They also discuss the shift in focus in learning new skills when moving from demand generation to product marketing. The episode also touches on the initial challenge of defining the product marketing manager's role and ensuring alignment within the organization.
Guest Info
Alex is an experienced product marketer passionate about product, marketing, SaaS, and mentorship.In over 10 years of working in marketing, she’s had the opportunity to build out multiple product marketing functions while rolling up her sleeves and tackling initiatives across areas like customer marketing, field marketing, demand generation, and brand. She’s a mentor, proud french bulldog mom, amateur banjo player, Baltimorean, Gamecocks fan, late-night person, and lover of all things vintage glass.
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