Marketers Talking Streamlining the Demo Acquisition Process with Stephen Mayall
In this episode, Stephen Mayall and Jess Bahr discuss strategies for increasing demo request volume for SaaS startups. They emphasize the importance of optimizing the demo acquisition process by reducing friction and setting clear expectations on landing pages. They also discuss different demo models, such as the discovery call model and self-serve model, and stress the need for fast response times and effective follow-up processes to avoid losing potential buyers. Stephen shares his insights on optimizing websites for better sales performance, using call-to-actions, social media channels, and LinkedIn to book demos and create seller profiles.
Guest Info
Stephen Mayall is a marketing coach, blogger, and experienced B2B marketing leader specializing in demand generation and content marketing. He helps B2B SaaS companies implement scalable growth strategies that engage their customers at every stage of the journey, to strengthen their brand and grow their customer base. He has been featured on HubSpot, Flying Solo, Jeff Bullas, and Business Insider. Through his coaching programs he teaches B2B SaaS marketing teams how to build 30-50% more pipeline through direct demo MQLs and how to create content that will get attention, build an engaged audience, and convert them into customers. Steve lives in Hertfordshire, with his daughter and bike.
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