Secrets of Staffing Success

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     EPISODE 115 SEGMENTS:  Recapping the 2023 Massachusetts Staffing Association Annual Conference  Brad saw a QR code in the wild...and it was a disappointment  It's time to lean into Case Studies and build a marketing campaign around them Indeed's Pay Per Started Application is here, and this is what we know about it   HOSTED BY:  Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.      Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS  

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.        EPISODE 114 SEGMENTS:  Can Instagram and Facebook Help You Recruit? A Question from ASA Central  ChatGPT: We're Just Getting Started       EPISODE 114 OVERVIEW:  00:01 "Welcome to Insights with Brad Bialy and Matt Lozar!"   00:43 "How Golf Season and Weather Affect Your Spirits"   02:13 "Can Instagram and Facebook Help You Recruit? A Question from ASA Central"  04:00 "Limitations of Using Instagram for Recruiting"   11:05 "Paid Content on Facebook - A Must for Social Media Strategies"   11:52 "Targeted Social Media Strategy on Facebook - What You Need to Know"   12:41 "Evaluate Your Social Media Strategies"  13:39 "ChatGPT – We're Just Getting Started but there is SO Much Potential"       HOSTED BY:  Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.      Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS  

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    Episode 113 Segments: What can the staffing industry learn from TikTok and Country Music? Your sell sheets are outdated..and it’s killing your chances of closing new business Are you pacing your job advertising budget or wasting money?   Episode 113 Overview: 0:01: Introducing InSights - Your Go-To Source for Staffing Industry Tips and Trends 0:44: Escape the Cold Weather with Brad and Matt - A Light-Hearted Chat 2:08: Exciting News! Brad is Attending CSP's Annual Conference in San Diego in May 2:52: What the Staffing Industry Can Learn from TikTok and Country Music 3:45: How Warren Zeiders Used TikTok to Boost "Pretty Little Poison" - A Lesson for Marketers 10:30: Know Your Metrics! The Key to Success for Marketers and Business Owners 11:24: Don't Be Afraid to Experiment with Content - Lessons from TikTok 13:02: Repurposing Content for Success - A Rockstar Marketing Presentation Case Study 14:03: The Power of a Strong Sell Sheet - Tips for Closing More Business 20:41: Mastering Job Board Budgets - Pacing vs. Accelerated Spending Explained 21:56: Shocking! The Percentage Increase in Cost for Job Applications in Week One vs. Week Four 23:09: How Pacing Job Ad Budgets Increased Applications by 72% and Saved 16% in Spend 24:12: Is No Spend in Week One the Key to Better ROI? Brad and Matt Debate 25:00: Making Data-Driven Decisions - The Ultimate Guide to Pacing Job Ad Budgets   HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)   Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 112: We're joined by Alicia Little, Director of Brand and Content at Appcast, Inc, to break down their 2023 Recruitment Marketing Benchmark Report.  What is recruitment marketing? Do we need to spend more to reach candidates in 2023? Are application rates trending upwards? What is the average cost per application? What is the average cost per click on a job board? How long should a job title be? Does including salary impact applications?  Where should we include salary? Title? Description?  Matt's BIGGEST takeaway from the report  When are candidates applying?    Download Appcast's 2023 Recruitment Marketing Benchmark Report   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio) Alicia Little (LinkedIn)    Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 111 SEGMENTS: It's a pay per click advertising takeover! We're joined by Haley Marketing's PPC Team to tall ALL things PPC  What's working NOW for staffing firms? How should you measure success? How do you know when something ISN'T working?  Are Facebook ads a waste of time?  Should people care about Bing?    LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio) Stephanie Ryndak (LinkedIn) Erin Helms (LinkedIn) Hannah Eberle (LinkedIn) Allison Brock (LinkedIn)   Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 110 SEGMENTS: Trusting influencers and what it means for staffing firms A lesson In branding from the Savannah Bananas Unemployment is the lowest it’s been since the moon landing…but open jobs are at an alarming high...Make it make sense   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio) Brad Smith (LinkedIn / Bio)   Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

The podcast discusses the importance of showcasing the best talent and first-time placements. They also emphasize aligning marketing goals and meeting customer needs. A/B testing and adaptability in customer and candidate preferences are explored. The podcast focuses on improving sales techniques and standing out in the staffing industry. The hosts share personal experiences during a recession and highlight the assistance provided by Haley Marketing.

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 108 SEGMENTS: So many goals...so little time...how to make the most of your marketing resources in 2023 LEVEL UP: Your Recruitment Marketing 3 "Cost of Doing Business" Marketing Ideas for 2023   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 107 SEGMENTS: Our favorite segments of the year  Our biggest takeaway from 2022 How can we prepare for everything in 2023? What can listeners expect in 2023?   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 106 SEGMENTS: Stop investing in marketing that isn't working  Do you know your target audience? It's the season of giving! 4 resources and libraries to share with your team and coworkers    LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)