[InSights] Breaking Down Appcast’s 2023 Recruitment Marketing Benchmark Report with Alicia Little

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 

 

EPISODE 112:

We're joined by Alicia Little, Director of Brand and Content at Appcast, Inc, to break down their 2023 Recruitment Marketing Benchmark Report. 

• What is recruitment marketing?
• Do we need to spend more to reach candidates in 2023?
• Are application rates trending upwards?
• What is the average cost per application?
• What is the average cost per click on a job board?
• How long should a job title be?
• Does including salary impact applications? 
• Where should we include salary? Title? Description? 
• Matt's BIGGEST takeaway from the report 
• When are candidates applying? 

 

Download Appcast's 2023 Recruitment Marketing Benchmark Report

 

LET'S CHAT:

Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking. 

 

HOSTED BY:

• Brad Bialy (LinkedIn / Twitter / Bio)
• Matt Lozar (LinkedIn / Twitter / Bio)
• Alicia Little (LinkedIn) 

 

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