Secrets of Staffing Success

Rochelle Carrington, CEO of Emotional Intelligence Blueprinting, shares her over 30 years of coaching experience to help professionals excel in staffing sales. She emphasizes the vital shift from chasing prospects to guiding them decisively. Key topics include building a strong sales mindset, the importance of understanding prospects, and integrating marketing with sales strategies. Rochelle also discusses the role of effective communication and emotional intelligence in nurturing client relationships, along with the significance of humor and ongoing learning in achieving success.

The striking statistic that 91% of marketing efforts fail sets the stage for a lively discussion on what businesses can learn from New Year's resolutions. The hosts emphasize the need for consistency and realistic goal-setting, advocating for sustainable marketing habits. They tackle skepticism in the staffing industry, highlighting the importance of authenticity and trust. Listeners are encouraged to focus on their unique strategies and prioritize genuine self-expression over curated perfection. This mix of insights promises to reshape marketing approaches.

In this episode, Brad Bialy sits down with Cathi Williams, a dynamic speaker, executive coach, and founder of Happy, Healthy Leadership. Cathi shares practical insights into managing workplace stress, fostering open communication, and setting boundaries in both in-office and remote settings. She also discusses the interplay between personal and professional stress and offers actionable advice for creating balance and resilience in our busy lives.   Chapters and Timestamps [00:01] Introduction to Workplace Stress [00:43] Is Stress Leadership’s Fault? [01:25] The First Step to Managing Stress [03:29] How to Self-Audit Stress Levels [04:33] Setting Boundaries at Work [07:52] Managing Stress in Remote Work Settings [14:14] How Personal Stress Impacts Work [19:04] The Role of Physical Activity [24:23] Communicating Effectively with Leadership [26:00] Final Thoughts on Stress Management   ABOUT THE SPEAKERS Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.   As a life and wellness coach, motivational speaker, and workshop facilitator, Cathi Williams helps people unlock the best version of themselves. With over 20 years in the wellness space and 10 years of mindset coaching, she has had the privilege of empowering countless individuals and business increase their confidence, and mental strength to achieve their goals.

David Searns, Co-CEO of Haley Marketing, shares his 25 years of expertise in helping staffing companies thrive. He reveals how successful firms adapted in 2024, emphasizing a 20+ step sales process and the rise of AI tools like ChatGPT. Personalization is highlighted as essential for engagement, and Searns discusses the shift from traditional marketing to more dynamic strategies. Listeners gain actionable tips for their 2025 plans, focusing on niche markets, authentic connections, and the power of information in staffing sales.

Matt Lozar, an executive recruiter and director of legal and HR at FPC Savannah, joins Brad Bialy to discuss key trends and challenges in the staffing industry as they reflect on 2024. They delve into the rise of video marketing and the evolving use of LinkedIn, while balancing personal branding with professional value. Insights on aligning sales and marketing for recruitment success are shared, along with the transformative role of AI in recruitment strategies. Tune in for their optimistic predictions for 2025 and actionable advice for adapting to change.

Join Brad Bialy and Steve Gipson of Recruiters Websites as they unpack the secrets to effective recruitment marketing for 2025. This episode explores how staffing firms can strategically focus their messaging, reduce marketing drag, and target specific audiences for better ROI. Steve shares his expertise on creating efficient campaigns, emphasizing the importance of long-term planning in a short-term-focused industry, and actionable steps to drive both leads and client relationships. Whether you're in recruitment, staffing, or HR, this episode will equip you with the tools to optimize your marketing efforts. Chapters & Timestamps: [00:01] – Welcome Back: Catching Up with Steve Gipson [03:21] – Refining Recruitment Marketing Tactics for 2025 [04:57] – The Importance of Hyper-Focused Audience Targeting [08:07] – Marketing Efficiency: Lessons from Swimming and Running [10:17] – Reducing Friction: Direct Booking Links for Lead Generation [12:20] – Strategic Planning for Recruitment: Why Urgency Matters [17:12] – Building for the Future: Balancing Short and Long-Term Goals [18:53] – Hunters vs. Gatherers: A Mindset Shift in Staffing [20:57] – The Best Staffing Firms: What They Do Differently [28:28] – Wrapping Up: Gratitude for the Listeners   InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with Toby Malara, Vice President of Government Affairs at the American Staffing Association (ASA), to break down the critical policy shifts shaping the future of staffing and recruiting. Toby provides a detailed analysis of the Trump administration’s renewed focus on immigration reform, including visa programs and I-9 compliance, and its potential economic impact. Discover how staffing firms can prepare for increased enforcement of worksite audits, navigate expiring tax provisions like the Section 199A deduction, and capitalize on job growth opportunities in energy and infrastructure. Toby also delves into the evolving role of artificial intelligence in hiring and what regulatory challenges firms should expect.    KEY MOMENTS [00:47] - Introduction: How Trump's "America First" Policy Impacts Staffing [02:09] - Challenges of Workforce Reentry Post-COVID [05:50] - The Growing Value of Staffing Firms Amid Talent Shortages [06:46] - Immigration Policies and Staffing Industry Impacts [10:57] - Preparing for Increased I-9 Audits and E-Verify Legislation [12:49] - Tax Policy Updates: Key Expiring Provisions for Staffing Firms [17:31] - Opportunities in Energy and Infrastructure Staffing [20:36] - AI in Hiring: Emerging Challenges and Regulatory Uncertainty [23:21] - Liability in AI-Driven Recruitment Practices [28:48] - How ASA Supports Staffing Firms in Policy Navigation ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Toby Malara (LinkedIn) Toby Malara is Vice President of Government Affairs for the American Staffing Association. In his role, Malara directs ASA’s government relations, lobbying, and political activities, including the operations of the associations’ political action committee, StaffingPAC. He also advises members on immigration/I-9, paid sick leave, sales tax, and per diem issues. Malara graduated from Georgetown University and earned a J.D. from the Columbus School of Law at Catholic University The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices.

Kyle Denhoff, Senior Director of Marketing at HubSpot, dives into the world of content strategy. He shares how brands can adapt to changing consumer habits and the necessity of diversified content approaches. Denhoff emphasizes the importance of personality-driven content for audience trust and engagement. He provides practical tips for small to mid-sized staffing firms, highlighting the power of storytelling, newsletters, and LinkedIn. The discussion also touches on overcoming content creation fears and leveraging AI tools for efficiency.

In this episode, Brad Bialy talks with Charlie Saffro, CEO of CS Recruiting, about the alarming rise in employee disengagement and what leaders can do to address it. Charlie shares practical solutions to create a culture where employees feel valued, especially in remote settings. She also discusses how companies can retain top talent, the role of empathy in leadership, and why focusing on long-term relationships with clients is crucial in today’s staffing industry. Don’t miss out on Charlie’s strategies for driving business success by putting people first. KEY MOMENTS [00:39] – Is the Modern Work Environment Broken? [01:27] – Why Employee Disengagement Has Increased Since COVID-19 [03:08] – How to Re-engage Internal Teams and Increase Retention [05:30] – Remote Teams vs. In-office Teams: Which is More Disengaged? [07:23] – Building Intentional Connections in a Remote Environment [10:45] – Engaging Temp Employees in Short-term Assignments [13:30] – Driving Orders and Strengthening Client Relationships [17:32] – "Control What You Can Control" and Shifting Perspectives [20:44] – Faking it Till You Become it: A New Perspective on Leadership Growth [22:25] – How CS Recruiting Stands Out in the Staffing Industry [24:41] – The Dangers of Relying on AI in Human-focused Industries [27:50] – Charlie’s Leadership Insights and TED Talk on Employee Engagement [29:11] – Rapid Fire: Books and Advice for New Recruiters   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Charlie Saffro (LinkedIn) Charlie is a recruiting expert with a passion for human leadership, talent acquisition, employee engagement, company culture and retention. She founded CS Recruiting to connect individuals to opportunities and as CEO, she manages a thriving organization and a talented team. Charlie's clientele includes businesses with Transportation, Logistics and Supply Chain talent needs. Her goal is to make meaningful connections that lead to long-lasting relationships. Beyond work, she promotes personal development, mindfulness and personal growth, both in the workplace and in life.

Discover the shift from a 10-step sales process to a dynamic 25-touchpoint strategy. Explore how integrating marketing channels enhances recruiter engagement. Hear about the essential need for transparency and authentic connections with candidates to foster trust. Delve into the loyalty issues in recruitment and how to combat negative industry stereotypes. This enlightening discussion promises fresh perspectives for anyone navigating staffing or sales.