[Stage] Kyle Denhoff - Practical Ideas to Improve Your Content Strategy

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Nov 11, 2024

Kyle Denhoff, Senior Director of Marketing at HubSpot, dives into the world of content strategy. He shares how brands can adapt to changing consumer habits and the necessity of diversified content approaches. Denhoff emphasizes the importance of personality-driven content for audience trust and engagement. He provides practical tips for small to mid-sized staffing firms, highlighting the power of storytelling, newsletters, and LinkedIn. The discussion also touches on overcoming content creation fears and leveraging AI tools for efficiency.

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INSIGHT

Content Marketing Fundamentals vs. Macro Changes

Content marketing fundamentals remain: goals, target audience, and value proposition.
Macro landscape has changed: Google's AI disruption, video platform preference, and individual newsletters.

ANECDOTE

Kyle Denhoff's Career Journey

Brad Bialy mentions Kyle Denhoff's previous role at Haley Marketing.
Kyle Denhoff is now Senior Director of Marketing at HubSpot.

ADVICE

Diversify Content Distribution

Diversify content distribution, but avoid being everywhere.
Focus on two or three channels where your target audience spends time.

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In this episode of Take the Stage, Brad Bialy sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to explore the evolving landscape of content marketing. Kyle shares insights on how brands can adapt to shifting consumer habits, the importance of diversifying content strategies, and why founder-led and personality-driven content is key to building long-term audience trust. They discuss actionable strategies for small to mid-sized staffing firms, including leveraging newsletters, LinkedIn, and the power of storytelling to engage niche audiences.

KEY MOMENTS

[00:01] – Introduction: Brad welcomes Kyle Denhoff and explores his journey in content marketing.
[00:18] – Content marketing then vs. now: What’s changed in execution over the last decade.
[02:27] – Diversifying content strategies: Why a single-channel approach no longer works.
[04:13] – Finding your audience: The role of research, surveys, and direct conversations.
[06:56] – Building a content playbook: Examples of effective multi-channel distribution.
[10:35] – Overcoming fear: How small business owners can start creating content.
[15:48] – Leveraging AI and low-cost tools: Tips for efficient content creation.
[18:48] – Creating one-of-a-kind content: The value of unique expertise.
[22:46] – 2025 content outlook: What staffing firms should prioritize.
[25:44] – Long-term content strategy: Building brand equity with newsletters and LinkedIn.
[29:59] – Aligning marketing and sales: How content drives better leads.
[33:11] – Closing thoughts and rapid-fire questions with Kyle.

ABOUT THE SPEAKERS

Brad Bialy
(LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Kyle Denhoff

(LinkedIn)

Kyle is a marketing leader who specializes in content strategies that drive revenue. As Senior Director of Marketing at HubSpot, he heads up organic and paid demand generation across the company's Media Network, which includes one of tech's largest blogs, a fast-growing podcast network, a thriving YouTube presence, and an engaged newsletter community. With over a decade of experience spanning roles at HubSpot, Fresenius Medical Care, Haley Marketing, and Xerox, Kyle has built marketing engines from scratch for small and enterprise businesses.

HubSpot (NYSE: HUBS) is the customer platform that helps businesses grow better. HubSpot delivers seamless connection for customer-facing teams with an AI-powered platform that includes engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.