Secrets of Staffing Success
[Stage] Kyle Denhoff - Practical Ideas to Improve Your Content Strategy
Nov 11, 2024
Kyle Denhoff, Senior Director of Marketing at HubSpot, dives into the world of content strategy. He shares how brands can adapt to changing consumer habits and the necessity of diversified content approaches. Denhoff emphasizes the importance of personality-driven content for audience trust and engagement. He provides practical tips for small to mid-sized staffing firms, highlighting the power of storytelling, newsletters, and LinkedIn. The discussion also touches on overcoming content creation fears and leveraging AI tools for efficiency.
37:39
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Quick takeaways
- Adapting to evolving consumer habits requires staffing firms to diversify their content strategies and leverage platforms like newsletters and LinkedIn.
- Personality-driven content fosters trust and engagement, making authentic storytelling essential for brands to connect with their audience.
Deep dives
The Ever-Changing Landscape of Content Marketing
Content marketing has evolved significantly over the past decade, yet its core principles remain unchanged. Marketers must still identify their goals, understand their target audience, and provide valuable content, but the platforms and methods have diversified. Nowadays, consumers lean towards video and social media, moving away from traditional blog formats that primarily depend on Google search rankings. With these shifts, it’s crucial for marketers to adapt their strategies and determine where their audience spends their time rather than relying solely on conventional keyword-driven content.
