[InSights] Reflecting on 2024 and Preparing for 2025

Dec 9, 2024

Matt Lozar, an executive recruiter and director of legal and HR at FPC Savannah, joins Brad Bialy to discuss key trends and challenges in the staffing industry as they reflect on 2024. They delve into the rise of video marketing and the evolving use of LinkedIn, while balancing personal branding with professional value. Insights on aligning sales and marketing for recruitment success are shared, along with the transformative role of AI in recruitment strategies. Tune in for their optimistic predictions for 2025 and actionable advice for adapting to change.

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ANECDOTE

Matt's Career Transition

Brad Bialy welcomes back Matt Lozar to the podcast.
Matt discusses his transition from Haley Marketing to executive recruiting in legal and HR.

INSIGHT

LinkedIn's Value Proposition

Elon Musk's critique of LinkedIn as "cringe" sparks debate about its value.
Balancing personal branding with professional content is key for LinkedIn success.

ADVICE

Balancing LinkedIn Content

Find a balance between personal and professional content on LinkedIn.
Share relatable personal experiences to connect with your audience authentically.

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Brad Bialy reunites with former co-host Matt Lozar for a 2024 staffing industry recap on the Insights podcast. They discuss key trends like the rise of video marketing, LinkedIn strategies, and sales-marketing alignment for recruitment success. Matt also shares his experience transitioning to executive recruiting and insights on how firms can adapt to an ever-evolving landscape. Tune in for actionable advice to set your staffing and recruitment strategies for success in 2025.

Chapters & Timestamps:

[00:01] - Welcome Back, Matt Lozar
Brad and Matt reunite, discuss their past work on Insights, and share updates on Matt’s new role.

[03:40] - Is LinkedIn Unbearably Cringe?
Debating Elon Musk’s comments on LinkedIn content and finding the balance between personal branding and professional value.

[08:30] - Reflecting on 2024 Trends
Discussing the noisy year, the impact of video marketing, and the challenges faced by the staffing industry.

[11:20] - Marketing and Sales Alignment
Why combining sales systems and marketing efforts drives results, with actionable examples.

[17:00] - The Role of AI in Recruitment Marketing
How AI-driven content and tools are reshaping recruitment strategies and the importance of authenticity.

[20:50] - Predictions for 2025
Brad and Matt share their optimistic outlooks for the staffing industry in the upcoming year.

[25:01] - Closing Remarks
Brad thanks Matt for joining and reflects on the importance of adaptability and innovation in recruitment.

InSights is Hosted by Brad Bialy

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,