

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Aug 9, 2020 • 31min
#BTC 36: 5 Reasons You Shouldn't Hire an Outside Podcast Host
In this episode of the #BehindTheCurtain Series, James Carbary & Logan Lyles talk about 5 reasons you shouldn't hire an outside host for your podcast. While there are some pros to having an outside host (professionalism and dedicated availability), we typically advocate for having someone (or multiple people) from your company be the host of your podcast. If you like this episode, you'll probably also love: ROI Positive in 28 Days with a B2B Podcast 5 Reasons It’s Not Too Late to Launch a Podcast Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Aug 7, 2020 • 11min
#Remote 5: Personal Conversations Are NOT Optional
Today, Ryan talks about the importance of having built-in, expected personal conversations with the people you work with at your remote company. Caring about other people on your team is a broader culture issue, one that every company should pay attention to. But there’s a reason it deserves special consideration at remote companies.

Aug 7, 2020 • 36min
1311: Discover Whose Marketing Advice You Can Trust & Whose is BS w/ Edward Nevraumont
In this episode, we talk to Edward Nevraumont, Senior Advisor at Warburg Pincus LLC and Author of Marketing BS. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 6, 2020 • 45min
#CX 64: Marketing Conversations with Sales, Product, and Customers w/ Shanee Ben-Zur
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Shanee Ben-Zur, Head of Marketing, Media, and Growth at Crunchbase, about having more and better conversations between marketing and customers, salespeople, and product and dev teams. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Aug 6, 2020 • 14min
1310: The Secret Ingredient to Incredible Brand Positioning w/ Crystal McFerran
In this episode we talk to Crystal McFerran, Chief Marketing Officer at The 20. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 5, 2020 • 4min
#NewPodcast: For the Love of Emails Podcast
For the Love of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it Laser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns. You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication. This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades. In this episode of the #NewPodcast series, we share a part of the episode - Why We Started a Podcast About Email Communication Check out the new show in your favorite podcast player: Apple Podcasts

Aug 4, 2020 • 36min
#Sales 12: Your Cold Outreach Sucks (7 Ways to Fix Your Emails) w/ Kyle Coleman & Miles Veth
In this episode we talk to Kyle Coleman, VP of Revenue Growth & Enablement at Clari and Miles Veth, CEO at Veth Group. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 4, 2020 • 23min
1309: 5 Pillars of Your Partnership Marketing Program w/ Jonathan Pogact
In this episode we talk to Jonathan Pogact, VP of Marketing at Drips. If you like this episode, you'll probably also love... ...these past episodes: The Shared Metrics that Drive Marketing & Finance Alignment with Jeremy Barlow How to Build a B2B Referral Program with Erik Huberman Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

Aug 4, 2020 • 5min
1308: Linkedin Says: "Amplify", Gaetano Says: Create Good Content w/ Gaetano DiNardi
In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva. If you like this episode, you'll probably also love: Gaetano DiNardi Explains How to Skyrocket Organic Traffic in 5 Steps Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 3, 2020 • 35min
#Agency 16: What Being a “Values-Based” Agency Really Means w/ Ben Herman
In this featured episode, Sharon Toerek chats with Ben Herman, President and Co-Founder at Mad Fish Digital. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.


