

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Aug 14, 2020 • 47min
1316: How to Identify and Amplify Your Unique Story as a Thought Leader w/ Chris Watson
In this episode we talk to Chris Watson, Story Strategist Watson Innovative Group. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 13, 2020 • 26min
1315: Why You Should Stop Putting Logos on All Your Swag w/ Erik Kostelnik
In this episode we talk to Erik Kostelnik, Founder & CEO at Postal. If you like this episode, you'll probably also love... ...these past episodes: Stop Sending Fruit Baskets: The Art of Strategic Gifting with John Ruhlin 5 Revolutionary Ideas for Automated Direct Mail Campaigns with Kris Rudeegraap ....and this book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 13, 2020 • 35min
#CX 65: Spock vs Kirk: A Perfect Analogy for CX Design w/ Ben Smithwell
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ben Smithwell, CX strategist and designer at Comotion, about the unfulfilled promise of the "Big CX Dream" and how to restore the human factor. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

Aug 12, 2020 • 37min
#Revenue: A Sales-Oriented CEO That Led His Team to a Successful Exit. Hear the Story of Matias Marquez & Buyatab.
Why is there a stigma around focusing on revenue? If you want to support the development and growth your team members signed up for, you need to focus on driving sales. That’s what Matias Marquez, Founder & Chief Executive Officer at Buyatab Online, learned building — and eventually selling — the company’s platform. In this episode, he talks about his experience and explains: Why revenue remains one of the most important metrics Why listening to customers is essential Why everyone in your company should be focused on driving revenue You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, Spotify or here.

Aug 12, 2020 • 29min
1314: How to Hire Your 1st CRO w/ Chris Black
In this episode we talk to Chris Black, Chief Revenue Officer at Jolera. If you like this episode, you'll probably also love... ...this past episode: How to Align the Sales & Marketing Story Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 12, 2020 • 58min
#CEO 10: You’re a CEO, But Don’t Think You Need Sales Skills Huh? w/ Jim Hemmer
Sales is an integral part of any business, but rarely associated with the CEO’s role. Sales are bottom lines only, right? Wrong. Engineer, turned breakout salesperson, turned powerful CEO, Jim Hemmer shares his journey to the chair, and dares you to think sales at the top doesn’t matter. High tech industry leader with a track record of creating successful companies at all stages of development from start-up to Fortune 500, and growing them globally to become major players in their sectors. Jim Hemmer, former CEO, WorkStride Related Article: Magic Moments: Five Enterprise Selling Plays for CEOs If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

Aug 11, 2020 • 4min
#NewPodcast: The ABM Podcast
On the ABM Podcast, we discuss the strategies and tactics fueling some of the most impressive ABM outcomes in the B2B world. This podcast goes beyond just the marketing department. You'll also hear interview with C-suite executives and sales leaders who have compelling stories about the impact ABM is having on business results. If you want to learn the real-world best practices that are crucial to successfully tackle B2B's biggest challenges, this podcast is for you. In this episode of the #NewPodcast series, we share a part of the episode - Sales & Marketing Perspectives on ABM Check out the new show in your favorite podcast player: Apple Podcasts

4 snips
Aug 11, 2020 • 46min
1313: Practical Steps to Position Yourself as a Thought Leader w/ David C. Baker
In this episode we talk to David C. Baker, Principal at ReCourses, Inc. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Aug 11, 2020 • 4min
The Best Strategies for B2B Revenue Acceleration
B2B Revenue Acceleration is celebrating their SECOND podcast anniversary! If you have yet to listen, B2B Revenue Acceleration is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you. On this special anniversary episode, you'll hear from five outstanding guests about their best strategies for B2B revenue acceleration. Check out this episode and more in your favorite podcast player: Apple Podcasts Spotify Stitcher

Aug 10, 2020 • 45min
1312: The 5 Ideals for B2B Marketers w/ Lauri Palokangas
In this episode we talk to Lauri Palokangas, Chief Marketing Officer at Eficode. To learn more about the 5 ideals from Gene Kim (and the book, The Unicorn Project), click here... Want a free copy of The Unicorn Project? Email james@sweetfishmedia.com and you could win 1 of 3 copies that Lauri and his team are giving away. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.


