

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Dec 9, 2020 • 44min
3 CX Changes You Have to Make in a Service-Based Business
In this episode we talk to Megan Bowen, Chief Customer Officer at Refine Labs.

14 snips
Dec 8, 2020 • 39min
Justin Welsh on Personal Branding, Thought Leadership, & Being You
Justin Welsh, former CRO of Patient Pop, discusses personal branding & thought leadership. Emphasis on showcasing failures, finding niche, & authenticity. Importance of transitioning expertise to multi-interests for thought leadership. Stay authentic, create unique content, & embrace personal principles. Discussion on podcast growth & subscription monitoring app.

Dec 8, 2020 • 3min
New Podcast: Leading with Data
Leading with Data is a podcast dedicated to sharing the tried and true strategies that make analytics more human and inspire data-driven decisions across your company. If you have ever wished to be a fly on the wall during insightful and transformative conversations from data & analytics thought leaders, this is the show for you.

Dec 5, 2020 • 9min
Why Your Company Needs a Weekly Super-Update
In this episode of #Remote, we talk about capturing the important updates in your company each week and combining them into a super-update.

Dec 4, 2020 • 12min
The A-Ha Moment for Customers and Employees
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, explains the value and importance of understanding the a-ha moment related to your business and the problem you solve and shares a few specific examples.

Dec 4, 2020 • 34min
The B2B2C Model Targeting Tenants & Landlords Alike
There’s an eviction crisis looming in the U.S. But it didn’t start with COVID — and it will persist long after. And solving it means helping both tenants and landlords alike. That’s how David Sullivan, Founder and CEO at Till, has found the company’s market fit while doing a whole lot of good along the way.

Nov 30, 2020 • 42min
Personal Vs. Organization Thought Leadership: Which Is Right For You?
In this episode we talk to Craig Badings, Partner at SenateSHJ.

Nov 26, 2020 • 36min
Putting People First In Your Sales Process
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Tori Belkin, Senior Director of Sales and Sales Enablement at Ceros, about experiential content, personalized touches, a conversation approach, and other ways to keep people first in the buying journey.

Nov 25, 2020 • 19min
How Agency Owners Are Handling the Holidays During a Pandemic
In this episode of our #Agency series, host Drew McLellan discusses how agency owners are doing things a little differently for their employees this year for the holidays — whether it be scaling back holiday parties and opting for volunteer activities or cutting bonus checks altogether.

Nov 24, 2020 • 50min
Success Despite Lockdowns: How to Market, Sell, and Do Events
In this 19th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close"(https://puremuir.com), recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.


