B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Dec 31, 2020 • 21min
The 6Ps of Publishing Your Book (Part 1)
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, shares helpful insights into writing, publishing, and selling a book. Here in Part 1: thinking about your Purpose, Proposal, and Process.
Dec 30, 2020 • 19min
The Annual Planning Process We Use for Our Marketing Department
In this episode, Dan Sanchez discusses the annual marketing planning processes he uses at Sweet Fish Media. _________________________________Are you getting every B2B Growth episode in your favorite podcast player?If not, you can easily subscribe & search past episodes here.You can also find us on Apple Podcasts or Spotify.
Dec 29, 2020 • 11min
Start Using Customer Testimonials That Aren't All Praise
In this episode, Timmy Bauer discusses the importance of customer testimonials with Mark Montgomery.
Dec 24, 2020 • 48min
Offices, Restaurants, and The Pandemic
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alex Grace, Director of Sales at Fooda, about growing through a pandemic when your business model relies on commercial real estate and restaurants.
Dec 17, 2020 • 39min
The New Growth, New Approach, and New Marketer
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alli Tiscornia, Chief Customer Officer at Sendoso, about bridging employee experience and customer experience and growing through expansion, becoming a partner, and growing customers through your customers.
Dec 16, 2020 • 43min
How to Align Sales & Marketing to Accelerate Growth
In this 20th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Dec 15, 2020 • 4min
NewPodcast: Heroes of Healthcare
Heroes of Healthcare is a podcast dedicated to highlighting bold, selfless professionals in the healthcare industry who are focusing on transforming lives in their communities.
Dec 15, 2020 • 41min
Why Personal Brands Are Stronger than Corporate Thought Leadership with Adam Witty
In this episode we talk to Adam Witty, Founder & CEO at Advantage Media Group.
Dec 12, 2020 • 14min
Newsletters Are All The Rage Right Now - Here's What We're Trying
In this episode of the #BehindTheCurtain series, Dan Sanchez gives an inside look at what we're doing to stand out among hundreds of newsletters in your inbox.
Dec 10, 2020 • 49min
Accelerating Sales with Unexpected Honesty
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Caponi, author of The Transparency Sale, about adding transparency, authenticity, and unexpected honesty to your sales process - and why buyers love it.
