B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Apr 26, 2021 • 23min
Focusing on Operations for a Successful Demand Gen Strategy
In this episode, Lesley Crews talks with Judy Sheriff, VP of Demand at Refine Labs, on the importance of operations in a demand gen strategy.
Apr 25, 2021 • 10min
What IS Demand Generation?
As we're getting ready to round out our series on demand generation, Lesley Crews shares what she's discovered so far on her journey into demand generation, advice she's received from others, and how she defines the term herself.
Apr 24, 2021 • 19min
Organic vs. Paid: Which Is Better for Your Demand Gen Strategy?
In this episode, Lesley Crews talks with Breezy Beaumont, head of growth at Correlated.The two discuss:Paid vs organic advertisingProduct-led growthDemand gen vs. generating demandHow ABM and demand gen work in tandem
Apr 23, 2021 • 18min
Why Email Marketing Is Still Important in a Demand Gen Strategy
As we're winding down our demand generation deep dive, Lesley Crews talks with Dan Sanchez on why email marketing is still relevant in a demand gen strategy. It's not all organic!
Apr 21, 2021 • 16min
How to Create a B2B Brand Awareness Strategy That Creates Urgency & Drives Demand
In this episode, Lesley Crews talks with Jay Baron, CEO of Elevate Demand. Jay and Lesley discuss growth marketing vs. demand generation, creating a B2B brand awareness strategy that drives demand, buyer-led growth, and more.
Apr 20, 2021 • 29min
Why 'Best Practices' Aren't Practical (w/ Udi Ledergor)
In our continuation of our demand gen deep dive, Lesley Crews talks with Udi Ledergor, CMO at Gong, on why best practices aren't really best. They also discuss:Moving from conversational intelligence to revenue intelligenceGong's iconic Super Bowl commercialDemand gen defined
Apr 19, 2021 • 24min
How to Generate CONSISTENT Revenue Growth in Your Organization
In this episode, Lesley Crews talks with Nemanja Zivkovic, CEO of Funky Marketing, on implementing demand gen strategies into a small business, the future of sales & marketing roles, and shortening the sales cycle.He also shared how Funky Marketing describes demand gen to their customers (hint: they don't)!
Apr 17, 2021 • 17min
3 Demand Gen Trends That Will Shape Your Business in 2021 and Beyond
In the latest installment of our demand gen deep dive, Lesley Crews talks with Israel Blechman, owner of TLM Marketing about 3 demand generation trends that will shape your business in 2021. They also discussed strategies that are seeing increased budgets in 2021 and how to measure success in a demand gen strategy.
Apr 15, 2021 • 14min
How to Leverage Your Content to Stand Out in a Sea of Competitors
In this episode, Lesley Crews talks with Kaylee Edmondson, Director of Demand Gen at Chili Piper on how to leverage the content in your demand gen strategy to differentiate yourself and stand out to potential buyers.
Apr 14, 2021 • 21min
How to Build a Four-Point Demand Gen Strategy
In this episode, Lesley Crews talks with Brett Trainor on how to shift your mindset and focus on growth.
