B2B Growth How to Create a B2B Brand Awareness Strategy That Creates Urgency & Drives Demand
Apr 21, 2021
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Demand Gen Vs Growth Marketing
- Demand generation focuses primarily on top-of-funnel awareness and acquisition.
- Growth marketing extends focus across the entire funnel to referral, revenue, and retention.
Retention Is The New Battleground
- Many B2B companies now spend aggressively on acquisition and must win downstream by improving retention and monetization.
- The next battleground is reducing churn and increasing upsell to make acquisition spend sustainable.
Diagnose Conversion Issues First
- Don’t assume poor ads or content are the root cause when marketing stalls.
- Diagnose why leads aren't converting before switching to brand marketing or new tactics.