Brand Marketing and Brand Awareness Aren't Going to Be Your Next Growth Lever

The average B2B company isn't going to be able to grow without brand awareness. Brand marketing is putting fuel on the fire for an existing growth lever. If you haven't fixed friction in your buyer's journey, if you haven't actually created a brand deserving of growth, building awareness won't do anything for you. To claim your personalized gift, go to craftum.io slash growth.