B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
May 19, 2021 • 28min
Unconventional Sales & Marketing Tactics
In this episode, Dan Sanchez and James Carbary talk with Michael Hanson, from Growth Genie, about unconventional sales and marketing tactics. Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 18, 2021 • 29min
How Do You Measure Your Podcast's Success?
Join us for our second B2B Podcasting Q&A, where we discuss a few specific ways to measure your podcast's success.Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 15, 2021 • 43min
Tackling 4 Obstacles to Meaningful Market Research
In this episode, we speak to Eric Thomas, Manager, Construction Thought Leadership & Content Marketing at Autodesk & Host of the Digital Builder podcast.If you liked this episode, you’ll also enjoy:How to Do Original Research Through Your PodcastOriginal Research in Content Marketing: Everything You Need to Know
May 14, 2021 • 32min
Why Funding Won’t Solve All Your Problems
Many founders believe that funding will solve all of their problems. Sure, it might give you more opportunities to make mistakes, but the truth is, throwing more money at a problem usually does nothing to fix it.In this episode of B2B Growth, host John Grispon speaks with Max Altshuler, the founder of Sales Hacker and VP of Sales Engagement at Outreach, about why funding isn’t the silver bullet founders often think it will be.What we talked about:Building Sales HackerThe challenges of a larger organizationHow to approach data acquisitionThe biggest error new companies makeWhy more funding won’t solve your problemsApple Podcastson , Spotify
May 13, 2021 • 27min
A Guide to a Better Pricing Model w/ Ajit Ghuman
Pricing is a complex balancing act. But how can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs? Ajit Ghuman, Head of Product Marketing at Narvar, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence. Ajit’s advice: Don’t fear pricing!
May 12, 2021 • 19min
How to Have Fun with Your Brand w/ Steve Pockross
In this episode, Timmy Bauer talks with Steve Pockross, CEO of Verblio, about one of the most underrated B2B tactics: how to have fun with your brand. -----------Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 11, 2021 • 29min
How to Make the Case for a Podcast to Leadership
Join us on today's episode as we dive into our very first B2B Podcasting Q&A. --------------Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 10, 2021 • 12min
Why You Should Have a Good Product Ecosystem
In this episode, Timmy Bauer talks with Nick Bradley, host of the "Scale Up Your Business" Podcast. ------------Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
May 9, 2021 • 13min
The Revival of Direct Mail in B2B Marketing
In this episode, Timmy Bauer talks with Carey Straetz, Head of Demand Gen at Mode.
May 8, 2021 • 19min
The Downfall of Marketers' Obsession with New
In this episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.
